Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think consumers are influenced by advertisements? What measures can be taken to protect them?
In recent years, there has been a dramatic growing tendency of commercial advertising. From my perspective, I believe that advertisements have a profound impact on the public so governments and mass media should be involved in protecting consumers.
To begin with, there are a variety of reasons why the target audiences are directly affected by advertising campaigns. First of all, shoppers deceived by commercial advertisements eventually purchase tawdry goods. In order to raise brand awareness and to compete with rivals, some businesses tend to exaggerate and distort the fact about their products. Consequently, customers who are swayed by advertisements could impulsively buy items that later disappoint them. Secondly, advertisements might encourage people to adopt bad habits. Teenagers, for example, may spend more time on playing video games if those products are promoted too often or using celebrity endorsement.
Therefore, strict steps must be taken in order to defend consumers from negative sides of commercial advertising. Firstly, governments should focus their attention to impose regulation on advertising industry by establishing protection consumer institutions and laws to protect the people. Under the control, companies would be responsible for publicising the advertisements through online advertising or commercial advertisements on prime time television. The mass media also play a vital role in reducing the disadvantages caused by advertising. If huge social media platform such as Facebook or YouTube, and also some reputable newspaper or magazines advert selectively, buyers can choose the most suitable goods with greater confidence.
In conclusion, there are various negative consequences of commercial advertising and appropriate measures should be taken to tackle these problems.
Transition Words or Phrases used:
also, consequently, first, firstly, if, may, second, secondly, so, therefore, for example, in conclusion, such as, first of all, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 13.1623246493 76% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 3.0 7.30460921844 41% => More relative clauses wanted.
Pronoun: 9.0 24.0651302605 37% => OK
Preposition: 37.0 41.998997996 88% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1565.0 1615.20841683 97% => OK
No of words: 263.0 315.596192385 83% => More content wanted.
Chars per words: 5.95057034221 5.12529762239 116% => OK
Fourth root words length: 4.02706775958 4.20363070211 96% => OK
Word Length SD: 3.28276298868 2.80592935109 117% => OK
Unique words: 179.0 176.041082164 102% => OK
Unique words percentage: 0.680608365019 0.561755894193 121% => OK
syllable_count: 489.6 506.74238477 97% => OK
avg_syllables_per_word: 1.9 1.60771543086 118% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 5.43587174349 18% => OK
Interrogative: 0.0 0.384769539078 0% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 1.0 0.809619238477 124% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 14.0 16.0721442886 87% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 35.8383559207 49.4020404114 73% => OK
Chars per sentence: 111.785714286 106.682146367 105% => OK
Words per sentence: 18.7857142857 20.7667163134 90% => OK
Discourse Markers: 10.1428571429 7.06120827912 144% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.26412271733 0.244688304435 108% => OK
Sentence topic coherence: 0.079582259596 0.084324248473 94% => OK
Sentence topic coherence SD: 0.0553953152353 0.0667982634062 83% => OK
Paragraph topic coherence: 0.148989270997 0.151304729494 98% => OK
Paragraph topic coherence SD: 0.0441844758656 0.056905535591 78% => OK
Essay readability:
automated_readability_index: 16.0 13.0946893788 122% => OK
flesch_reading_ease: 27.83 50.2224549098 55% => Flesch_reading_ease is low.
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 13.9 11.3001002004 123% => OK
coleman_liau_index: 17.23 12.4159519038 139% => OK
dale_chall_readability_score: 10.35 8.58950901804 120% => OK
difficult_words: 97.0 78.4519038076 124% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.