Should marketing for consumer goods companies like clothing and food focus on reputation or short term strategies like discount and special offers? and in what ways this can impact reputation? why?

Over the past few decades, there has been a high degree of the ambivalence over this matter whether should marketing for consumer goods companies like clothing and food focus on fame and good faith or on short-term strategies like discount and special offers. People have the different view about it, some says that companies should focus on short-term strategies like discount and special offer, but I believe that its the brand building which can be only achieved by focusing on building fame and good faith among consumers. This essay will further elaborate reasons to support this notion and then deduce a logical conclusion.

At the outset, there are myriads of reasons to support this notion but one of the most compelling reason is that once the fame and good faith and brand are developed among the consumers they would start showing the faith in the product and then short-term gain such as discount and offers would not be required.

On the contrary, there are people who conjecture that a discount and special offers help companies generate the big sale and also helps in stock clearance. They say that offering the special offers companies can attract the consumer. Apart from that this also gives consumer chance to try out the product, once the consumer test the product that will also help in building the trust and will help companies building the brand image. Although it seems ostensibly veridical this is not the case, as the frequent discount offers damages the brand value.

After analyzing the above facts, I would like to recapitulate that, to build a good brand value consumer good companies like clothing and food should focus on building the faith and fame and should refrain from strategies like discount and special offers.

Votes
Average: 7.2 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 1, column 417, Rule ID: IT_IS[17]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...t and special offer, but I believe that its the brand building which can be only ac...
^^^

Transition Words or Phrases used:
also, but, if, so, then, apart from, such as, on the contrary

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 8.0 10.5418719212 76% => OK
Auxiliary verbs: 12.0 6.10837438424 196% => OK
Conjunction : 20.0 8.36945812808 239% => Less conjunction wanted
Relative clauses : 10.0 5.94088669951 168% => OK
Pronoun: 21.0 20.9802955665 100% => OK
Preposition: 36.0 31.9359605911 113% => OK
Nominalization: 2.0 5.75862068966 35% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1468.0 1207.87684729 122% => OK
No of words: 293.0 242.827586207 121% => OK
Chars per words: 5.01023890785 5.00649968141 100% => OK
Fourth root words length: 4.13729897018 3.92707691288 105% => OK
Word Length SD: 2.36204599046 2.71678728327 87% => OK
Unique words: 141.0 139.433497537 101% => OK
Unique words percentage: 0.481228668942 0.580463131201 83% => More unique words wanted or less content wanted.
syllable_count: 434.7 379.143842365 115% => OK
avg_syllables_per_word: 1.5 1.57093596059 95% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.6157635468 65% => OK
Article: 0.0 1.56157635468 0% => OK
Subordination: 3.0 1.71428571429 175% => OK
Conjunction: 1.0 0.931034482759 107% => OK
Preposition: 6.0 3.65517241379 164% => OK

Performance on sentences:
How many sentences: 9.0 12.6551724138 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 20.5024630542 156% => The Avg. Sentence Length is relatively long.
Sentence length SD: 79.1861379564 50.4703680194 157% => OK
Chars per sentence: 163.111111111 104.977214359 155% => OK
Words per sentence: 32.5555555556 20.9669160288 155% => OK
Discourse Markers: 6.77777777778 7.25397266985 93% => OK
Paragraphs: 4.0 4.12807881773 97% => OK
Language errors: 1.0 5.33497536946 19% => OK
Sentences with positive sentiment : 8.0 6.9802955665 115% => OK
Sentences with negative sentiment : 1.0 2.75862068966 36% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 2.91625615764 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.422162965993 0.242375264174 174% => OK
Sentence topic coherence: 0.183681821334 0.0925447433944 198% => OK
Sentence topic coherence SD: 0.129956548368 0.071462118173 182% => OK
Paragraph topic coherence: 0.267726901322 0.151781067708 176% => OK
Paragraph topic coherence SD: 0.132712596968 0.0609392437508 218% => More connections among paragraphs wanted.

Essay readability:
automated_readability_index: 18.4 12.6369458128 146% => OK
flesch_reading_ease: 47.46 53.1260098522 89% => OK
smog_index: 3.1 6.54236453202 47% => Smog_index is low.
flesch_kincaid_grade: 14.6 10.9458128079 133% => OK
coleman_liau_index: 12.37 11.5310837438 107% => OK
dale_chall_readability_score: 8.19 8.32886699507 98% => OK
difficult_words: 55.0 55.0591133005 100% => OK
linsear_write_formula: 17.5 9.94827586207 176% => OK
gunning_fog: 14.8 10.3980295567 142% => OK
text_standard: 15.0 10.5123152709 143% => OK
What are above readability scores?

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Rates: 72.2222222222 out of 100
Scores by essay e-grader: 65.0 Out of 90
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.