The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
This memorandum is claimimg that they are giving more time to national news than weather and local news, and that is why the advertising company are retracting their contract with them which eventually causing a loss for them. Though the argument is well stated, but as it is based on some logical fallicies so the decision taken by the company may not be proved to be a success in future. Let me show some evidences why the argument will fall apart.
First of all, the argument is assuming that they are losing their contract for their faults - focusing on a specific side which is on national issue. But, there is no such evidence that this is happening due to their faults and for that they are comparing their previous condition with present time. For instances, may be their previous management provide better platform for the advertising company to promote their product and now the management is change and they do not provide the previous same space for the advertising company. Had the argument provide such valid reason why the are losing the contract then it will be a more acceptable one.
Secondly, another vague assumption is that some people compaints are for weather and local news. Again, there is no such clear number how many people are complaing ad are these related to only weather and local news?. For example, if 10 people call the company to make complain about weather and local news do not actually make a sense. Because, these 10 people may be combined to 1 percentage of the total views which again is not enough to believe that this assumption is right. If the argument provide more information about the complain, then it will be a good assumption.
Finally, the agrument is considering only the local business advertising revenues only and does not mention any other information regarding advertising. What if news advertising for national news are increasing, and in that case the overall profit may be on the rise. Which eventually makes this national news decision a right one.
In sum, as the above argument is based on several unwarranted assumptions, it will not be a good idea to consider the decision for future planning.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 370 350
No. of Characters: 1754 1500
No. of Different Words: 168 200
Fourth Root of Number of Words: 4.386 4.7
Average Word Length: 4.741 4.6
Word Length SD: 2.509 2.4
No. of Words greater than 5 chars: 115 100
No. of Words greater than 6 chars: 95 80
No. of Words greater than 7 chars: 67 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.125 21.0
Sentence Length SD: 7.817 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.341 0.35
Sentence-Para Coherence: 0.592 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 380, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
...mpany may not be proved to be a success in future. Let me show some evidences why the arg...
^^^^^^^^^
Line 3, column 583, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
... argument provide such valid reason why the are losing the contract then it will be a m...
^^^^^^^
Line 5, column 150, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... is no such clear number how many people are complaing ad are these related to on...
^^
Line 5, column 339, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ocal news do not actually make a sense. Because, these 10 people may be combined to 1 p...
^^^^^^^
Line 5, column 530, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...argument provide more information about the complain, then it will be a good assumption. ...
^^^^^^^^^^^^
Line 7, column 248, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ing, and in that case the overall profit may be on the rise. Which eventually mak...
^^
Line 7, column 270, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Which” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...the overall profit may be on the rise. Which eventually makes this national news dec...
^^^^^
Line 9, column 87, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ral unwarranted assumptions, it will not be a good idea to consider the decision ...
^^
Transition Words or Phrases used:
actually, but, finally, first, if, may, regarding, second, secondly, so, then, well, for example, for instance, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 12.0 13.6137724551 88% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 27.0 55.5748502994 49% => More preposition wanted.
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 1802.0 2260.96107784 80% => OK
No of words: 370.0 441.139720559 84% => More content wanted.
Chars per words: 4.87027027027 5.12650576532 95% => OK
Fourth root words length: 4.38581623665 4.56307096286 96% => OK
Word Length SD: 2.56776991978 2.78398813304 92% => OK
Unique words: 175.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.472972972973 0.468620217663 101% => OK
syllable_count: 567.9 705.55239521 80% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 2.0 8.76447105788 23% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 46.7760622541 57.8364921388 81% => OK
Chars per sentence: 112.625 119.503703932 94% => OK
Words per sentence: 23.125 23.324526521 99% => OK
Discourse Markers: 7.75 5.70786347227 136% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.171369396288 0.218282227539 79% => OK
Sentence topic coherence: 0.0681987210468 0.0743258471296 92% => OK
Sentence topic coherence SD: 0.0735829088242 0.0701772020484 105% => OK
Paragraph topic coherence: 0.103800326907 0.128457276422 81% => OK
Paragraph topic coherence SD: 0.0716909514454 0.0628817314937 114% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 7.72 8.32208582834 93% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.