The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The argument tries to recommend that restoring the time devoted to weather news and local news to its formal level will result in an increasd viewership and will prevent the further loss in revenue. This argument is flawed due to numerous unwannted assumptions. Primarily it tries to link the decreased time devotion of wheather and local news directly to coplaints recieved from people and canceling of advertising contract. It also has causal flaw.
First and foremost the argument assumes that decrease in the time devoted during the late night show was the only cause of complaint recieved from viewers on the station's wheather and local news. However this might not be the case as the argument that these concernes were explicitly related to the late-news program . These complaints might be related to the coverage of the weather and local news on other news shows run by the station. The argument had been strongetr if it had provided the detail regarding the focus of of the complaints registered and the concerns people metioned.
Secondly, eve if we assume that the complaints were only concerned with the late night news program the argument leave many other questions unanswrred. The argument makes a conclusion based on the underlying assumption that restoring the time devoted to its earlier amount will increase the viwership. This assumption is not based on a firm grounding. Insofar, the argument does not provide any data such as TRP value before and after the change in the time devoted to corroborate this assumption.Also, there is no detail regarding any decrese in the viwership as well. If the argument had provided the data to showcase the trend of change in the number of viewers due to change in the time devoted we would have been in better position to evaluate this argument.
Finally, The argument also assumes that the station lost the contract because of decrease in time devoted to weather and local news during the late-news show. This assumption is unwarranted. Moreover, the argument do not give any detail regarding the reason behind advertisement contract cancellation. If the argument had given the information to support this claim the argument would have been more convincing.
Therefore to conclude the argument makes unjustified link between restoring the time content and increase in viewership and prevention of advertising contract cancellation, thus remains unconvincing.
Grammar and spelling errors:
Line 3, column 74, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ssumes that decrease in the time devoted during the late night show was the only ...
^^
Line 3, column 198, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...n the stations wheather and local news. However this might not be the case as the argum...
^^^^^^^
Line 3, column 318, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...licitly related to the late-news program . These complaints might be related to th...
^^
Line 3, column 523, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: of
...provided the detail regarding the focus of of the complaints registered and the conce...
^^^^^
Line 5, column 498, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Also
... devoted to corroborate this assumption.Also, there is no detail regarding any decre...
^^^^
Line 5, column 571, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...g any decrese in the viwership as well. If the argument had provided the data to s...
^^
Line 7, column 303, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...nd advertisement contract cancellation. If the argument had given the information ...
^^
Line 8, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ument would have been more convincing. Therefore to conclude the argument makes unjustif...
^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, however, if, moreover, regarding, second, secondly, so, therefore, thus, well, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 53.0 55.5748502994 95% => OK
Nominalization: 28.0 16.3942115768 171% => OK
Performance on vocabulary words:
No of characters: 2037.0 2260.96107784 90% => OK
No of words: 390.0 441.139720559 88% => More content wanted.
Chars per words: 5.22307692308 5.12650576532 102% => OK
Fourth root words length: 4.44391917772 4.56307096286 97% => OK
Word Length SD: 2.77648783323 2.78398813304 100% => OK
Unique words: 179.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.458974358974 0.468620217663 98% => OK
syllable_count: 631.8 705.55239521 90% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 58.3621357465 57.8364921388 101% => OK
Chars per sentence: 113.166666667 119.503703932 95% => OK
Words per sentence: 21.6666666667 23.324526521 93% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.263157556253 0.218282227539 121% => OK
Sentence topic coherence: 0.0945870665095 0.0743258471296 127% => OK
Sentence topic coherence SD: 0.101033538332 0.0701772020484 144% => OK
Paragraph topic coherence: 0.16641179196 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.0691588191777 0.0628817314937 110% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.36 8.32208582834 100% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.0 out of 100
Scores by essay e-grader: 4 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.