The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The argument of the business manager of the television station claims that restoring the time devoted to weather and local news to its former level will help them avoid losing additional advertising revenues. The basis of this argument is that once the late-night news program devoted more time national news, cutting down time from weather and local news, viewer complaints in this regard increased, and local businesses pulled out their advertising contracts from the program.
The manager has failed to mention several key pieces of evidence which are required to evaluate the merits of the argument. For one, the manager does not mention the advantages of increasing time for national news, or why it was implemented in the first place. If, for instance, it could be proved that national news attracts increased number of higher-paying advertising campaigns from national businesses, it would weaken the manager's stance on loss of revenues.
Further, it is mentioned that viewers are concerned with the station's coverage of weather and local news. It however doesn't mention that they are concerned with the coverage in late-night news program specifically. Weather and local news can be dispensed at times other than late nights. For instance, it is possible that most viewers are more interested in knowing the weather in the morning itself, but had got in the habit of checking the weather for the next day in the late-night program. In such a case, cutting down national news coverage for weather reports may not be the wisest decision on part of the manager.
Most television channels today have multiple ways to provide news on the same display. The manager should explore such opportunities to not only retain viewers and local businesses, but to broadcast their national news coverage as well. For instance, weather reports could be concisely displayed in the bottom panel of viewer screens, so that viewers can get information on weather at all times. The scrolling marquee bands on screens can be used to display local news in a flash, along with local business advertisements. Detailed reports on local news can be covered in short 5 minute breaks or flash news coverage during the late-night program. This will enable the television station to retain all its existing programs and reports.
The manager further needs to provide solid evidence on viewer complaints. It could be possible that the complaints come from local businesses only, as they are also the viewers. The manager also needs to provide additional information on the viewership of the late-night program. Sure the complaints mention the reduced coverage of local news and weather, but how significantly has it altered the amount of views the program receives? The manager does not provide any evidence of reduced viewership, and an increase in viewer complaints does not neccessarily mean reduced view counts. To illustrate, if the viewership of national news was more compared to local news, it would weaken the argument that restoring time devoted to weather and local news to their former level would attract more viewers.
Presented in the manner stated, the argument made by the manager of the television lacks complete supporting evidence and needs to be further evaluated for merit.
Comments
Essay evaluation report
Sentence: The manager does not provide any evidence of reduced viewership, and an increase in viewer complaints does not neccessarily mean reduced view counts.
Error: neccessarily Suggestion: necessarily
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flaws:
the arguments are not on the right track.
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 1 2
No. of Sentences: 23 15
No. of Words: 530 350
No. of Characters: 2694 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.798 4.7
Average Word Length: 5.083 4.6
Word Length SD: 2.614 2.4
No. of Words greater than 5 chars: 207 100
No. of Words greater than 6 chars: 174 80
No. of Words greater than 7 chars: 103 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.043 21.0
Sentence Length SD: 8.013 7.5
Use of Discourse Markers (%): 0.522 0.12
Sentence-Text Coherence: 0.356 0.35
Sentence-Para Coherence: 0.562 0.50
Sentence-Sentence Coherence: 0.085 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 1, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rtising contracts from the program. The manager has failed to mention several k...
^^^
Line 3, column 429, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
...ational businesses, it would weaken the managers stance on loss of revenues. Further,...
^^^^^^^^
Line 5, column 62, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...ned that viewers are concerned with the stations coverage of weather and local news. It ...
^^^^^^^^
Line 5, column 110, Rule ID: PRP_RB_NO_VB[1]
Message: Are you missing a verb?
... coverage of weather and local news. It however doesnt mention that they are concerned with th...
^^^^^^^^^^^^^^
Line 5, column 118, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e of weather and local news. It however doesnt mention that they are concerned with th...
^^^^^^
Transition Words or Phrases used:
also, but, first, however, if, may, so, well, for instance, in short, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2757.0 2260.96107784 122% => OK
No of words: 529.0 441.139720559 120% => OK
Chars per words: 5.21172022684 5.12650576532 102% => OK
Fourth root words length: 4.79583152331 4.56307096286 105% => OK
Word Length SD: 2.6759447919 2.78398813304 96% => OK
Unique words: 223.0 204.123752495 109% => OK
Unique words percentage: 0.421550094518 0.468620217663 90% => More unique words wanted or less content wanted.
syllable_count: 846.0 705.55239521 120% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 49.8048365034 57.8364921388 86% => OK
Chars per sentence: 119.869565217 119.503703932 100% => OK
Words per sentence: 23.0 23.324526521 99% => OK
Discourse Markers: 3.82608695652 5.70786347227 67% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 10.0 4.67664670659 214% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.451154986201 0.218282227539 207% => OK
Sentence topic coherence: 0.14543446896 0.0743258471296 196% => OK
Sentence topic coherence SD: 0.0992820053905 0.0701772020484 141% => OK
Paragraph topic coherence: 0.250839850921 0.128457276422 195% => OK
Paragraph topic coherence SD: 0.120473715689 0.0628817314937 192% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.