The following is a memorandum from the business manager of WLSS television station.
"Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The argument states that television channel devotes more time to late-night nation news abridging time for weather and local news, fomenting a dissent among audience for increasing the time of latter topics and thus concluding to restore the time alloted to weather and local news to its former level. However there are certain assumptions which are lacking the evidence for the conclusion to be correct.
First the customer have complaints regarding the weather and local news but what specific point are they complaining about. are they really upset with less news coverage on such topics? The station might be broadcasting the inaccurate weather reports, not covering the relevant topics on local news. In this case increasing the time allocation will not satisfy the alienated audience. thus the argument must emphasize the specific complaints of the audience to arrive at the stated conclusion.
Secondly the cessation of advertisement contracts lacks the reason it is due to less coverage of weather and local news. The advertisement company will have no meaning with the type of news being broadcasted by the station. it might the case, the companies received more profitable offers from other television stations. also it is given that the news are shown at late-night, this leads to less number of people watching the program fettering the dissemination of the advertisement and thus not creating awareness among huge crowd.
Third it is also possible that the audience of this television station are not pertinent for the types of product sold by the advertising companies, so companies cancelling the contract with the station instead of making futile attempts for product sales. The argument also lacks the evidence of how other television stations are performing in the market. Since the station is forecasting the news late in the night, people might have watched the news on other news channel earlier in the day. In this case the station should alter the timing of broadcast for gaining audience instead of adhering to same late timings and changing the time allocation among news type.
In conclusion, the station should answer the above assumptions with real evidences before making the decision of restoring the time of weather and local news to its former level.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 368 350
No. of Characters: 1888 1500
No. of Different Words: 164 200
Fourth Root of Number of Words: 4.38 4.7
Average Word Length: 5.13 4.6
Word Length SD: 2.629 2.4
No. of Words greater than 5 chars: 137 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.667 21.0
Sentence Length SD: 14.32 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.409 0.35
Sentence-Para Coherence: 0.651 0.50
Sentence-Sentence Coherence: 0.084 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 303, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...her and local news to its former level. However there are certain assumptions which are...
^^^^^^^
Line 3, column 125, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Are
...cific point are they complaining about. are they really upset with less news covera...
^^^
Line 3, column 386, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Thus
...ill not satisfy the alienated audience. thus the argument must emphasize the specifi...
^^^^
Line 3, column 386, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: thus,
...ill not satisfy the alienated audience. thus the argument must emphasize the specifi...
^^^^
Line 5, column 225, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... news being broadcasted by the station. it might the case, the companies received ...
^^
Line 5, column 322, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
... offers from other television stations. also it is given that the news are shown at ...
^^^^
Line 5, column 322, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: also,
... offers from other television stations. also it is given that the news are shown at ...
^^^^
Transition Words or Phrases used:
also, but, first, however, if, really, regarding, second, secondly, so, third, thus, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 1929.0 2260.96107784 85% => OK
No of words: 368.0 441.139720559 83% => More content wanted.
Chars per words: 5.24184782609 5.12650576532 102% => OK
Fourth root words length: 4.37987740619 4.56307096286 96% => OK
Word Length SD: 2.66381837661 2.78398813304 96% => OK
Unique words: 174.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.472826086957 0.468620217663 101% => OK
syllable_count: 593.1 705.55239521 84% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 63.747518334 57.8364921388 110% => OK
Chars per sentence: 120.5625 119.503703932 101% => OK
Words per sentence: 23.0 23.324526521 99% => OK
Discourse Markers: 6.125 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.406376054396 0.218282227539 186% => OK
Sentence topic coherence: 0.135029520889 0.0743258471296 182% => OK
Sentence topic coherence SD: 0.100179132176 0.0701772020484 143% => OK
Paragraph topic coherence: 0.243241416917 0.128457276422 189% => OK
Paragraph topic coherence SD: 0.0580671226901 0.0628817314937 92% => OK
Essay readability:
automated_readability_index: 14.8 14.3799401198 103% => OK
flesch_reading_ease: 48.13 48.3550499002 100% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 8.64 8.32208582834 104% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.