The following is a recommendation from the Board of Directors of Monarch Books."We recommend that Monarch Books open a café in its store. Monarch, having been in business at the same location for more than twenty years, has a large customer base because

The argument makes a number of unstated assumptions regarding how Monarch Books would attract more customers by simply opening a café. Taken as whole, these unproven assumptions, if not hold true, seriously undermine the argument validity.

First of all, the argument holds in the fact that the bookstore having a long tradition in town and a large customer base to assure that the café would attract more customers. However, there is no strong evidence that the current customers would be more likely to visit the store if it had a café. In today's world people are rushing and preferring to shop in online bookstores, aiming to save money and time, what makes the impact of the opening of café in Monarch Books really questionable. Therefore, to consider this cause-effect relationship as a valid assumption, the question to be answered first would be the willingness of the current customers to spend time enjoy the new facilities of the bookstore, as a Café.

Secondly, the argument that discontinuing the children's book section will not impact in attracting the customers is clearly flawed. Firstly, it is based in a national census result that may not represent the population of the local area where the bookstore is placed. Indeed, to decide about replacing the children's book section, the question to be answered would be how is the profile of the families on the Monarch's neighborhood. For example, what percentage of them have young children? The answers would give the bookstore owners a better picture on the impact of such replacement.

Finally, the argument assume that Monarch Books should open a cafe because its competitor did. However, neither it is clear the reason why the other store did this nor it is shown the results of this movement in attracting customers, making this argument really flaw.

To sum up, the argument is based on several weak and unproven assumptions that makes it really useless for the decision on the opening of the café.

Votes
Average: 8.5 (3 votes)
Essay Categories

Transition Words or Phrases used:
finally, first, firstly, however, if, may, really, regarding, second, secondly, so, therefore, for example, first of all, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 14.0 19.6327345309 71% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 38.0 55.5748502994 68% => OK
Nominalization: 17.0 16.3942115768 104% => OK

Performance on vocabulary words:
No of characters: 1651.0 2260.96107784 73% => OK
No of words: 328.0 441.139720559 74% => More content wanted.
Chars per words: 5.03353658537 5.12650576532 98% => OK
Fourth root words length: 4.25567506705 4.56307096286 93% => OK
Word Length SD: 2.74361617748 2.78398813304 99% => OK
Unique words: 171.0 204.123752495 84% => More unique words wanted.
Unique words percentage: 0.521341463415 0.468620217663 111% => OK
syllable_count: 506.7 705.55239521 72% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK

Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 43.5309530972 57.8364921388 75% => OK
Chars per sentence: 117.928571429 119.503703932 99% => OK
Words per sentence: 23.4285714286 23.324526521 100% => OK
Discourse Markers: 9.35714285714 5.70786347227 164% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.212364557101 0.218282227539 97% => OK
Sentence topic coherence: 0.0785515542807 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.0634935907004 0.0701772020484 90% => OK
Paragraph topic coherence: 0.12108074574 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0291054938476 0.0628817314937 46% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.19 12.5979740519 97% => OK
dale_chall_readability_score: 8.63 8.32208582834 104% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 9.0 12.3882235529 73% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

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Rates: 54.17 out of 100
Scores by essay e-grader: 3.25 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

argument 1 -- OK

argument 2 -- OK

argument 3 -- OK
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Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 328 350
No. of Characters: 1606 1500
No. of Different Words: 169 200
Fourth Root of Number of Words: 4.256 4.7
Average Word Length: 4.896 4.6
Word Length SD: 2.668 2.4
No. of Words greater than 5 chars: 118 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.429 21.0
Sentence Length SD: 7.789 7.5
Use of Discourse Markers (%): 0.857 0.12
Sentence-Text Coherence: 0.354 0.35
Sentence-Para Coherence: 0.614 0.50
Sentence-Sentence Coherence: 0.071 0.07
Number of Paragraphs: 5 5