The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The advertising director looks at a recent report and then arrives at the decision that the Super Screen movies should be touted largely so that the attention of more public towards Super Screen movies can be captured. The director states that though the percentage of positive reviews related to this particular type of movies increased, the number of people attending these movies decreased. Therefore, the director feels that information about these movies are not reaching the customers properly. The director's decision may seem very cogent and indisputable at first, nevertheless, there should be more necessary information available for the clarification before such a decsion is made.
Firstly, the report manifests an increased percentage of positive reviews. This percentage does not necessarily give an idea of the number of the positive reviews, making us unclear about the real scenario. For example, if only ten people attended the Super Screen movies and nine of them rated it good, then there is ninety percent of the good reviews. However, this population size is too smal to make any assumption. Maybe all of the people of that small group of ten was infatuated with this particular type of movies. Therefore, only by observing a percentage, one cannot make any judgement.
Secondly, the director assumes that the deficiency of enough attendance in Super Screen movies is due to the fact that, the reviews are not reaching the doors of the customers. That is why, people are stopping to come in this type of movies. The director further states that there is nothing wrong with the movies' quality. However, being presumptuous like this, the director cannot argue that the movies are of good quality. Maybe due to the fact that the quality is poor, the number of audiences has diminished in the first place. It is totally refutable making decisions based on the opinions of few people. Besides, there is no visible evidence that the details about these movies are not reaching all the potential customers. It could be relevant that the customers are well aware of these movies, but are not simply interested in them. As a consequence, without redressing the real reason behind the losing of interest of these customers on these kind of movies, and conducting large scale advertising will not help the situation.
Furthermore, the report was a recent one and it only showed the decrease of people attending the Super Screen movies in a year. As a result, this data of only one year is not sufficient enough. There could be many reasons for the decrease in that year, suppose, there was a natural calamity that disrupted the normal lives of people in that year that ultimately led to fewer people going to watch movies. There could be other reasons also. However, if this decresae became more like a trend continuing of some years then it would be more reasonable to think like that.
Therefore, it can be clearly seen that the director should conduct further analysis in depth and should not be precipitously making such crucial investment decision without gleaning sufficient information which can prove his decision unimpeachable and compelling.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 520 350
No. of Characters: 2587 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.775 4.7
Average Word Length: 4.975 4.6
Word Length SD: 2.581 2.4
No. of Words greater than 5 chars: 196 100
No. of Words greater than 6 chars: 132 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 62 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.8 21.0
Sentence Length SD: 8.809 7.5
Use of Discourse Markers (%): 0.72 0.12
Sentence-Text Coherence: 0.296 0.35
Sentence-Para Coherence: 0.486 0.50
Sentence-Sentence Coherence: 0.106 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 427, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
... too smal to make any assumption. Maybe all of the people of that small group of ten was i...
^^^^^^^^^^
Line 9, column 947, Rule ID: THIS_NNS[2]
Message: Did you mean 'this kind' or 'these kinds'?
Suggestion: this kind; these kinds
...osing of interest of these customers on these kind of movies, and conducting large scale a...
^^^^^^^^^^
Line 13, column 435, Rule ID: ALSO_SENT_END[1]
Message: 'Also' is not used at the end of the sentence. Use 'as well' instead.
Suggestion: as well
...ch movies. There could be other reasons also. However, if this decresae became more ...
^^^^
Transition Words or Phrases used:
also, besides, but, first, firstly, furthermore, however, if, look, may, nevertheless, second, secondly, so, then, therefore, well, for example, kind of, as a result, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 30.0 19.6327345309 153% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 43.0 28.8173652695 149% => Less pronouns wanted
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2662.0 2260.96107784 118% => OK
No of words: 520.0 441.139720559 118% => OK
Chars per words: 5.11923076923 5.12650576532 100% => OK
Fourth root words length: 4.77530192783 4.56307096286 105% => OK
Word Length SD: 2.67079038896 2.78398813304 96% => OK
Unique words: 238.0 204.123752495 117% => OK
Unique words percentage: 0.457692307692 0.468620217663 98% => OK
syllable_count: 840.6 705.55239521 119% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 56.6806633694 57.8364921388 98% => OK
Chars per sentence: 106.48 119.503703932 89% => OK
Words per sentence: 20.8 23.324526521 89% => OK
Discourse Markers: 7.4 5.70786347227 130% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.213365000069 0.218282227539 98% => OK
Sentence topic coherence: 0.0630753231801 0.0743258471296 85% => OK
Sentence topic coherence SD: 0.0809087489487 0.0701772020484 115% => OK
Paragraph topic coherence: 0.120787102979 0.128457276422 94% => OK
Paragraph topic coherence SD: 0.0705484027927 0.0628817314937 112% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 8.0 8.32208582834 96% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.