Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
My assessment on this argument indicates that it seems plausible, but is actually not well reasoned. The author pointed out that Plainsville is a place of healthy lifestyle, but the healthy lifestyle does not directly lead to the popularity of health food. The increasing trend of the sales of running shoes and exercise clothing and the members in the health clubs is cited to strengthen the reasoning. However, whether this trend will continue in the long term is not substantiated. Moreover, the author might wrongly understand the health preference of the local residents.
First of all, the author cites lots of examples that the residents are living a healthy life. Whereas, this healthy lifestyle does not necessarily mean that the residents prefer to eat health food, since the healthy life has an extensive content including a healthy schedule, the habit to exercise and some limitations on diet. Eating health food is just part of it, and it is merely an alternative, not a compulsory. What if the residents do lead a healthy life without the habit to eat health food? This could be possible because the evidence given in the argument, including sales of running shoes, members in the health clubs and the fitness-for-life program all refer to exercise, not diet. To strengthen the author’s stand, it is advisable to do a household survey on the food pattern applied by most families.
Secondly, the author arbitrarily extends the existing trend to the long term. The sales of running shoes and exercise clothing are said to be at all-time highs, the health club to have more members and the schoolchildren to have a fitness-for-life program. However, could those things last in the future? It is not hard to imagine the possibility that the sales of running shoes plummet suddenly due to an economic recession. The health club might experience a decline in its members because of emigration. Again, the school program could be canceled since it seems useless.
Finally, what could be more sharply undermining the author’s reasoning is the possible misunderstanding of the so-called healthy lifestyle of the residents. It is mentioned that the residents seem to like doing exercise very much. However, what if the examples given in the argument are just on the surface, the residents live a very unhealthy life on the contrary? Perhaps the residents prefer to eat unhealthy food like fried chickens thus many of them are suffering obesity. As a result, they have to join in the health club, buy running shoes, and arrange a health program in the school to change the situation. If those are true, the company might get no interest from the residents.
Grammar and spelling errors:
Line 7, column 535, Rule ID: BUY_VBG[1]
Message: Did you mean 'by'?
Suggestion: by
..., they have to join in the health club, buy running shoes, and arrange a health pro...
^^^
Discourse Markers used:
['actually', 'but', 'finally', 'first', 'however', 'if', 'moreover', 'second', 'secondly', 'so', 'then', 'thus', 'well', 'whereas', 'as a result', 'first of all', 'on the contrary']
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance in Part of Speech:
Nouns: 0.248496993988 0.25644967241 97% => OK
Verbs: 0.162324649299 0.15541462614 104% => OK
Adjectives: 0.0721442885772 0.0836205057962 86% => OK
Adverbs: 0.060120240481 0.0520304965353 116% => OK
Pronouns: 0.0220440881764 0.0272364105082 81% => OK
Prepositions: 0.0981963927856 0.125424944231 78% => OK
Participles: 0.0420841683367 0.0416121511921 101% => OK
Conjunctions: 2.85929408736 2.79052419416 102% => OK
Infinitives: 0.0360721442886 0.026700313972 135% => OK
Particles: 0.00200400801603 0.001811407834 111% => OK
Determiners: 0.150300601202 0.113004496875 133% => OK
Modal_auxiliary: 0.0160320641283 0.0255425247493 63% => OK
WH_determiners: 0.0060120240481 0.0127820249294 47% => Some subClauses wanted starting by 'Which, Who, What, Whom, Whose.....'
Vocabulary words and sentences:
No of characters: 2678.0 2731.13054187 98% => OK
No of words: 443.0 446.07635468 99% => OK
Chars per words: 6.04514672686 6.12365571057 99% => OK
Fourth root words length: 4.58776254615 4.57801047555 100% => OK
words length more than 5 chars: 0.365688487585 0.378187486979 97% => OK
words length more than 6 chars: 0.297968397291 0.287650121315 104% => OK
words length more than 7 chars: 0.20993227991 0.208842608468 101% => OK
words length more than 8 chars: 0.13769751693 0.135150697306 102% => OK
Word Length SD: 2.85929408736 2.79052419416 102% => OK
Unique words: 198.0 207.018472906 96% => OK
Unique words percentage: 0.446952595937 0.469332199767 95% => OK
Word variations: 49.0926328372 52.1807786196 94% => OK
How many sentences: 23.0 20.039408867 115% => OK
Sentence length: 19.2608695652 23.2022227129 83% => OK
Sentence length SD: 45.2595539215 57.7814097925 78% => OK
Chars per sentence: 116.434782609 141.986410481 82% => OK
Words per sentence: 19.2608695652 23.2022227129 83% => OK
Discourse Markers: 0.739130434783 0.724660767414 102% => OK
Paragraphs: 4.0 5.14285714286 78% => OK
Language errors: 1.0 3.58251231527 28% => OK
Readability: 49.0577092943 51.9672348444 94% => OK
Elegance: 1.59016393443 1.8405768891 86% => OK
Coherence and Cohesion:
Essay topic to essay body coherence: 0.361689585791 0.441005458295 82% => OK
Sentence sentence coherence: 0.105131831952 0.135418324435 78% => OK
Sentence sentence coherence SD: 0.059598826322 0.0829849096947 72% => OK
Sentence paragraph coherence: 0.551684246226 0.58762219726 94% => OK
Sentence paragraph coherence SD: 0.141348982479 0.147661913831 96% => OK
Sentence topic coherence: 0.162962775889 0.193483328276 84% => OK
Sentence topic coherence SD: 0.0667541826758 0.0970749176394 69% => OK
Paragraph paragraph coherence: 0.631622769522 0.42659136922 148% => OK
Paragraph paragraph coherence SD: 0.0254891804676 0.0774707102158 33% => OK
Paragraph topic coherence: 0.301887551686 0.312017818177 97% => OK
Paragraph topic coherence SD: 0.00568898314911 0.0698173142475 8% => The ideas may be duplicated in paragraphs.
Task Achievement:
Sentences with positive sentiment : 10.0 8.33743842365 120% => OK
Sentences with negative sentiment : 7.0 6.87684729064 102% => OK
Sentences with neutral sentiment: 6.0 4.82512315271 124% => OK
Positive topic words: 5.0 6.46551724138 77% => OK
Negative topic words: 5.0 5.36822660099 93% => OK
Neutral topic words: 2.0 2.82389162562 71% => OK
Total topic words: 12.0 14.657635468 82% => OK
What are sentences with positive/Negative/neutral sentiment?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.