Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas wher

Essay topics:

Nature's Way, a chain of stores selling health food and other health-related products, is opening its next franchise in the town of Plainsville. The store should prove to be very successful: Nature's Way franchises tend to be most profitable in areas where residents lead healthy lives, and clearly Plainsville is such an area. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club has more members than ever, and the weight training and aerobics classes are always full. Finally, Plainsville's schoolchildren represent a new generation of potential customers: these schoolchildren are required to participate in a fitness-for-life program, which emphasizes the benefits of regular exercise at an early age.

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

The author's argument that Nature's way will be successful in Plainsville may seem plausible at first glance but it rests upon few unwarranted assumptions. It is rife with flaws that needs further analysis.

Firstly, the claim that Nature's way is more profitable in the areas where residents lead healthy life is questionable. If the validity of that claim rests upon a survey or a questionnaire then the authenticity of those should be checked. The type of questions asked, the number of people interviewed and their view on healthier life style etc… These data are needed for checking the reliability if the survey. For example, if only 2 or 3 towns participated in the survey or only healthy people were interviewed then it will be skewed and severely undermine the claim.

Secondly, correlating the high sales of running shoes and exercise clothing to the success of Nature's Way seems very vague. For example, the people of Plainsville may believe that for a healthier life exercise alone is sufficient and may not give much importance to healthy food in which case the profit of Nature's way will be affected as they focus on food. It is also possible that the City has many sports academies and athletes who buy sports merchandise form the merchants. Thus only small percentage of the population will be buying large number of goods which will weaken the argument.

Thirdly, the number of members at local health club may not directly be proportional to people who are health conscious. They may gather in the name of 'Club' to socialize or may discuss and plan a way for healthier lifestyle which they may not follow. The activities going on in the club is not clearly mentioned thus no conclusions can be made regarding their involvement in healthier lifestyle.

Lastly, the claim that school children of Plainsville will be potential customers because the school focuses on the fitness program is also questionable. For example the school may place a special emphasis on exercises and athletic activity and not healthy eating. This may do no good to Nature's way sales of health products. Also, it is highly unlikely for school kids to follow strict diet involving health related products.

Thus, in summary, because of the aforementioned points, the author should reconsider the claim and buttress his/her points with more data and careful analysis. Had he reviewed there considerations he/she could have strengthened the argument.

Votes
Average: 6.6 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
The authors argument that Natures way will be succe...
^^^^^^^
Line 5, column 460, Rule ID: FROM_FORM[4]
Message: Did you mean 'from'?
Suggestion: from
...and athletes who buy sports merchandise form the merchants. Thus only small percenta...
^^^^
Line 5, column 480, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Thus,
... sports merchandise form the merchants. Thus only small percentage of the population...
^^^^
Line 7, column 96, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
... not directly be proportional to people who are health conscious. They may gather in th...
^^^^^^^
Line 11, column 243, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e could have strengthened the argument.
^^^

Transition Words or Phrases used:
also, but, first, firstly, if, lastly, may, regarding, second, secondly, so, then, third, thirdly, thus, for example, in summary

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 19.0 12.9520958084 147% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalization wanted.

Performance on vocabulary words:
No of characters: 2052.0 2260.96107784 91% => OK
No of words: 403.0 441.139720559 91% => OK
Chars per words: 5.09181141439 5.12650576532 99% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.79242225549 2.78398813304 100% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.526054590571 0.468620217663 112% => OK
syllable_count: 622.8 705.55239521 88% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 40.505326075 57.8364921388 70% => OK
Chars per sentence: 108.0 119.503703932 90% => OK
Words per sentence: 21.2105263158 23.324526521 91% => OK
Discourse Markers: 6.73684210526 5.70786347227 118% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.187897153815 0.218282227539 86% => OK
Sentence topic coherence: 0.0614551057575 0.0743258471296 83% => OK
Sentence topic coherence SD: 0.05652462249 0.0701772020484 81% => OK
Paragraph topic coherence: 0.0952667369907 0.128457276422 74% => OK
Paragraph topic coherence SD: 0.0397504283398 0.0628817314937 63% => OK

Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => OK
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.24 12.5979740519 97% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.