The table below shows expenditures on advertising of four car companies in the UK in 2002.
The table compares four different firms, namely Renault, Rover, Vauxhall, Cetirizine, in terms of the amount of money was spent on various forms of advertising in the UK in 2002.
Generally, Renault is the company that used the most money on advertising, while the quantity of cash expended in the marketing in Vauxhall and Cetirizine is equal. Besides, TV advertisements were by far the most popular advertising format, whilst the opposite was true for cinema advertising.
As can be seen from the table, in 2002, Cetirizine being the enterprise led in TV advertisements array, they allocated $70 million for that service while the figure for Rover is the least with $45 million. Ranked second and third are Vauxhall and Renault with $65 million and $59 million respectively. In contrast, cinema and outdoor advertising types are unpopular, the number of money that four companies invested in these two kinds of ads is less than $10 million.
About press advertising, Renault poured the most money, at $45 million, the second place was Rover with $38 million. The figures for Vauxhall and Cetirizine are $8 million and $12 million sequentially. It is also notable that expenditure on radio advertising by all car manufacturers was similar, at $15 million each.
Grammar and spelling errors:
Line 7, column 157, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... figures for Vauxhall and Cetirizine are million and 2 million sequentially. It i...
^^
Line 7, column 159, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a million'.
Suggestion: a million
...igures for Vauxhall and Cetirizine are million and 2 million sequentially. It is also ...
^^^^^^^
Transition Words or Phrases used:
also, besides, if, second, so, third, while, in contrast
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 7.0 214% => Less to be verbs wanted.
Auxiliary verbs: 1.0 1.00243902439 100% => OK
Conjunction : 7.0 6.8 103% => OK
Relative clauses : 4.0 3.15609756098 127% => OK
Pronoun: 7.0 5.60731707317 125% => Less pronouns wanted
Preposition: 28.0 33.7804878049 83% => OK
Nominalization: 0.0 3.97073170732 0% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1045.0 965.302439024 108% => OK
No of words: 205.0 196.424390244 104% => OK
Chars per words: 5.09756097561 4.92477711251 104% => OK
Fourth root words length: 3.78388967377 3.73543355544 101% => OK
Word Length SD: 2.97443399402 2.65546596893 112% => OK
Unique words: 117.0 106.607317073 110% => OK
Unique words percentage: 0.570731707317 0.547539520022 104% => OK
syllable_count: 319.5 283.868780488 113% => OK
avg_syllables_per_word: 1.6 1.45097560976 110% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 1.53170731707 131% => OK
Article: 4.0 4.33902439024 92% => OK
Subordination: 2.0 1.07073170732 187% => OK
Conjunction: 0.0 0.482926829268 0% => OK
Preposition: 6.0 3.36585365854 178% => OK
Performance on sentences:
How many sentences: 9.0 8.94146341463 101% => OK
Sentence length: 22.0 22.4926829268 98% => OK
Sentence length SD: 39.1975055896 43.030603864 91% => OK
Chars per sentence: 116.111111111 112.824112599 103% => OK
Words per sentence: 22.7777777778 22.9334400587 99% => OK
Discourse Markers: 6.22222222222 5.23603664747 119% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 2.0 1.69756097561 118% => OK
Sentences with positive sentiment : 3.0 3.70975609756 81% => OK
Sentences with negative sentiment : 0.0 1.13902439024 0% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.09268292683 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.17956616896 0.215688989381 83% => OK
Sentence topic coherence: 0.0764820848419 0.103423049105 74% => OK
Sentence topic coherence SD: 0.0731486009568 0.0843802449381 87% => OK
Paragraph topic coherence: 0.119279600057 0.15604864568 76% => OK
Paragraph topic coherence SD: 0.0595100162193 0.0819641961636 73% => OK
Essay readability:
automated_readability_index: 14.0 13.2329268293 106% => OK
flesch_reading_ease: 49.15 61.2550243902 80% => OK
smog_index: 11.2 6.51609756098 172% => OK
flesch_kincaid_grade: 11.9 10.3012195122 116% => OK
coleman_liau_index: 12.6 11.4140731707 110% => OK
dale_chall_readability_score: 8.42 8.06136585366 104% => OK
difficult_words: 48.0 40.7170731707 118% => OK
linsear_write_formula: 15.5 11.4329268293 136% => OK
gunning_fog: 10.8 10.9970731707 98% => OK
text_standard: 11.0 11.0658536585 99% => OK
What are above readability scores?
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Rates: 84.2696629213 out of 100
Scores by essay e-grader: 7.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.