The table below shows expenditures on advertising of four car companies in the UK in 2002
The table illustrates the amount of money spent on advertising by different car companies in the UK in the year of 2002.
Overall, what stands out from the table is that Renault was the number one in paying out for kinds of prmotion. Additionally, TV became the most popular marketing format while the opposite was true for cinema.
Looking at the details, as regards the figure for the money used to promote their products on television, first on the list was Cetirizine with 70 million dollars followed by Vauxhall with 65 million dollars. Ranked in the third place was Renault at 59 million, compared to Rover at 45 million. However, in press advertising, the amount of money spent by Renault was significantly higher than others with 45 million, just ahead of Rover at 38 million. Meanwhile, marketing payment from Cetirizine was 12 miliion dollars as opposed to 8 million from Vauxhall.
Furthermore, 2002 witnessed a same disursement on publicization from four car manufacturers at 15 million follars each. And with less than 10 million, cinema and outdoor advertising were the least common forms chosen.
Transition Words or Phrases used:
first, furthermore, however, if, look, third, while, as regards, in the third place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 7.0 114% => OK
Auxiliary verbs: 0.0 1.00243902439 0% => OK
Conjunction : 2.0 6.8 29% => More conjunction wanted.
Relative clauses : 1.0 3.15609756098 32% => OK
Pronoun: 2.0 5.60731707317 36% => OK
Preposition: 36.0 33.7804878049 107% => OK
Nominalization: 4.0 3.97073170732 101% => OK
Performance on vocabulary words:
No of characters: 936.0 965.302439024 97% => OK
No of words: 184.0 196.424390244 94% => More content wanted.
Chars per words: 5.08695652174 4.92477711251 103% => OK
Fourth root words length: 3.68302321012 3.73543355544 99% => OK
Word Length SD: 2.82642138489 2.65546596893 106% => OK
Unique words: 114.0 106.607317073 107% => OK
Unique words percentage: 0.619565217391 0.547539520022 113% => OK
syllable_count: 271.8 283.868780488 96% => OK
avg_syllables_per_word: 1.5 1.45097560976 103% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 1.53170731707 0% => OK
Article: 2.0 4.33902439024 46% => OK
Subordination: 1.0 1.07073170732 93% => OK
Conjunction: 1.0 0.482926829268 207% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 3.36585365854 30% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 9.0 8.94146341463 101% => OK
Sentence length: 20.0 22.4926829268 89% => OK
Sentence length SD: 35.8405246875 43.030603864 83% => OK
Chars per sentence: 104.0 112.824112599 92% => OK
Words per sentence: 20.4444444444 22.9334400587 89% => OK
Discourse Markers: 9.22222222222 5.23603664747 176% => OK
Paragraphs: 4.0 3.83414634146 104% => OK
Language errors: 0.0 1.69756097561 0% => OK
Sentences with positive sentiment : 3.0 3.70975609756 81% => OK
Sentences with negative sentiment : 0.0 1.13902439024 0% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.09268292683 147% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.121010718201 0.215688989381 56% => OK
Sentence topic coherence: 0.0676931543818 0.103423049105 65% => OK
Sentence topic coherence SD: 0.119089263645 0.0843802449381 141% => OK
Paragraph topic coherence: 0.136066679667 0.15604864568 87% => OK
Paragraph topic coherence SD: 0.15003722618 0.0819641961636 183% => OK
Essay readability:
automated_readability_index: 12.8 13.2329268293 97% => OK
flesch_reading_ease: 59.64 61.2550243902 97% => OK
smog_index: 8.8 6.51609756098 135% => OK
flesch_kincaid_grade: 9.9 10.3012195122 96% => OK
coleman_liau_index: 12.24 11.4140731707 107% => OK
dale_chall_readability_score: 8.66 8.06136585366 107% => OK
difficult_words: 47.0 40.7170731707 115% => OK
linsear_write_formula: 11.0 11.4329268293 96% => OK
gunning_fog: 10.0 10.9970731707 91% => OK
text_standard: 10.0 11.0658536585 90% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.