More and more people want to buy famous brands of clothes, cars and other items. What are the reasons? Do you think it is a positive or negative development?
It is irrefutable that branded products and services have become increasingly popular nowadays. This essay intends to discuss the reasons for this increasing brand consciousness. While there are some drawbacks of this trend, I consider it to be far more beneficial.
To begin with, there are many reasons why people are going after brands. The first reason is that these are considered a status symbol. Brands speak about the person who is buying them. Secondly, advertising and the media have spread awareness about these brands like wildfire. Branded items are also shown to have better quality and thus people prefer them over other products. Moreover, these brands have come within the pocket of the ordinary person. With the growing economy, the purchasing power of people has gone up, which also makes them go for brands.
On the one hand, the increasing brand focus and consciousness has many advantages. The main advantage is that companies now emphasize on quality and customer service. Businesses know that to survive in today’s competitive world, they need to have a good brand reputation, and hence people are offered better services. To cite an example, if a person buys a branded cell phone, but unfortunately it stops working for some reason, he gets a full replacement, provided it is within the warranty period. Companies are also benefited as it becomes easier to introduce new products into the market. They need to spend less on marketing, if they already have a good brand image. Another positive effect is that these brands have led to the emergence of another big industry, which is of imitations or copies. This secondary industry is catering to a far bigger population, and is adding a lot the economy.
On the downside, brands provide a feeling of inadequacy among those people who cannot afford them. Sometimes, people end up overspending on such items and this upsets the family budget. Some people may even resort to petty crime such as shoplifting, pick pocketing and chain snatching. Finally, people are becoming workaholics to buy such products, and are failing to draw a line between work and leisure and also between work and family, which is adding to their stress and strain.
To sum up, brand heedfulness can be attributed to many reasons. Despite the few drawbacks, I believe this rising lure of branded products to be a positive development overall.
Transition Words or Phrases used:
also, but, finally, first, hence, if, may, moreover, second, secondly, so, thus, while, such as, to begin with, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 13.1623246493 167% => OK
Auxiliary verbs: 5.0 7.85571142285 64% => OK
Conjunction : 16.0 10.4138276553 154% => OK
Relative clauses : 10.0 7.30460921844 137% => OK
Pronoun: 32.0 24.0651302605 133% => Less pronouns wanted
Preposition: 48.0 41.998997996 114% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2000.0 1615.20841683 124% => OK
No of words: 395.0 315.596192385 125% => OK
Chars per words: 5.06329113924 5.12529762239 99% => OK
Fourth root words length: 4.45809453852 4.20363070211 106% => OK
Word Length SD: 2.68152061264 2.80592935109 96% => OK
Unique words: 225.0 176.041082164 128% => OK
Unique words percentage: 0.569620253165 0.561755894193 101% => OK
syllable_count: 637.2 506.74238477 126% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 5.43587174349 166% => OK
Article: 4.0 2.52805611222 158% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 7.0 4.76152304609 147% => OK
Performance on sentences:
How many sentences: 24.0 16.0721442886 149% => OK
Sentence length: 16.0 20.2975951904 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.3389710177 49.4020404114 70% => OK
Chars per sentence: 83.3333333333 106.682146367 78% => OK
Words per sentence: 16.4583333333 20.7667163134 79% => OK
Discourse Markers: 5.04166666667 7.06120827912 71% => OK
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 7.0 3.4128256513 205% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.193772120454 0.244688304435 79% => OK
Sentence topic coherence: 0.0523860853243 0.084324248473 62% => OK
Sentence topic coherence SD: 0.0317084864888 0.0667982634062 47% => Sentences are similar to each other.
Paragraph topic coherence: 0.105064603097 0.151304729494 69% => OK
Paragraph topic coherence SD: 0.0172733484432 0.056905535591 30% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 10.6 13.0946893788 81% => Automated_readability_index is low.
flesch_reading_ease: 55.24 50.2224549098 110% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 9.5 11.3001002004 84% => OK
coleman_liau_index: 11.77 12.4159519038 95% => OK
dale_chall_readability_score: 8.75 8.58950901804 102% => OK
difficult_words: 108.0 78.4519038076 138% => OK
linsear_write_formula: 6.0 9.78957915832 61% => OK
gunning_fog: 8.4 10.1190380762 83% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.