Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Opinions vary on whether an advertisement has any effect. Although it is true that customers are oversaturated with advertising messages and are not as prone to them as before, it is still a powerful marketing tool to create awareness and persuade consumers to purchase goods.
On the one hand, advertisement has been regarded as one of the most important trade drivers since the time of the earliest merchants’ activity. Furthermore, to make the production more attractive, companies analyze the demands of potential audiences and use psychological techniques in building both the brand and marketing strategy. For instance, Apple company takes into consideration the general wishes of teenagers, such as the desire to be a part of specific social strata, to single out, and to be trendy. Meanwhile, techno-geeks promoting its competitors’ smartphones point to an IPhone’s prohibitive price, claiming that it is not value for money, but the public still prefers Apple’s gadget.
On the other hand, consumption habits are changing to conscious. According to this trend, advertisement is no longer an instrument of influence. More companies act as adherents of such an approach and deny spending huge amounts of money on promotion. Nonetheless, many of them still use commercials, though their content has undergone considerable changes. For example, they do not pay celebrities or make billboards but collaborate with the so-called micro-influencers. Sometimes an advertisement is made in a more entertaining manner. For instance, meerkat.com was nothing more than just a data analysis company, but they created a story based on the comparison of the words ‘market’ and ‘meerkat’ and made a short animated film, which led to greater attention to their products.
To sum up, it is nearly obvious that the importance of advertisement is still quite high. The changes are now held mostly in the type and content of the commercials, but it is still an effective tool in shaping the public attitude.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-10-02 | LauraTing | 84 | view |
| 2024-04-01 | tran quynh | 78 | view |
| 2024-04-01 | tran quynh | 56 | view |
| 2024-04-01 | tran quynh | 56 | view |
| 2024-04-01 | tran quynh | 89 | view |
- The reading states that laser vision correction surgery is unlikely become popular due to medical and economic problems The lecturer casts doubt on the claims made in the article She thinks that this operation is likely rise in demand 65
- The reading states that robustus was a scavenger However the lecturer claims that R robustus was a successful predator because of the three following reasons 81
- In the past when students did a university degree they tended to study in their own country Now they have an opportunity to study abroad What are the advantages and disadvantages of this development 84
- You are planning to donate money to a charity and want it to have a major impact on people Should you donate to a small local group or to a large international organization 90
- Some young adults want independence from their parents as soon as possible Other young adults prefer to live with their families for a longer time Which of these situations do you think is better 60
Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
but, furthermore, if, nonetheless, so, still, while, for example, for instance, such as, it is true, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 0.0 7.85571142285 0% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 15.0 8.3376753507 180% => OK
Performance on vocabulary words:
No of characters: 1708.0 1615.20841683 106% => OK
No of words: 316.0 315.596192385 100% => OK
Chars per words: 5.40506329114 5.12529762239 105% => OK
Fourth root words length: 4.21620550194 4.20363070211 100% => OK
Word Length SD: 3.29379153108 2.80592935109 117% => OK
Unique words: 191.0 176.041082164 108% => OK
Unique words percentage: 0.604430379747 0.561755894193 108% => OK
syllable_count: 528.3 506.74238477 104% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 59.0862270095 49.4020404114 120% => OK
Chars per sentence: 113.866666667 106.682146367 107% => OK
Words per sentence: 21.0666666667 20.7667163134 101% => OK
Discourse Markers: 8.6 7.06120827912 122% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.111659560715 0.244688304435 46% => OK
Sentence topic coherence: 0.0417330956438 0.084324248473 49% => OK
Sentence topic coherence SD: 0.0437533553242 0.0667982634062 66% => OK
Paragraph topic coherence: 0.0676616903932 0.151304729494 45% => OK
Paragraph topic coherence SD: 0.0362340493504 0.056905535591 64% => OK
Essay readability:
automated_readability_index: 14.6 13.0946893788 111% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 14.1 12.4159519038 114% => OK
dale_chall_readability_score: 9.72 8.58950901804 113% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
but, furthermore, if, nonetheless, so, still, while, for example, for instance, such as, it is true, to sum up, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 0.0 7.85571142285 0% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 4.0 7.30460921844 55% => More relative clauses wanted.
Pronoun: 16.0 24.0651302605 66% => OK
Preposition: 41.0 41.998997996 98% => OK
Nominalization: 15.0 8.3376753507 180% => OK
Performance on vocabulary words:
No of characters: 1708.0 1615.20841683 106% => OK
No of words: 316.0 315.596192385 100% => OK
Chars per words: 5.40506329114 5.12529762239 105% => OK
Fourth root words length: 4.21620550194 4.20363070211 100% => OK
Word Length SD: 3.29379153108 2.80592935109 117% => OK
Unique words: 191.0 176.041082164 108% => OK
Unique words percentage: 0.604430379747 0.561755894193 108% => OK
syllable_count: 528.3 506.74238477 104% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 5.43587174349 55% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 4.0 0.809619238477 494% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 21.0 20.2975951904 103% => OK
Sentence length SD: 59.0862270095 49.4020404114 120% => OK
Chars per sentence: 113.866666667 106.682146367 107% => OK
Words per sentence: 21.0666666667 20.7667163134 101% => OK
Discourse Markers: 8.6 7.06120827912 122% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 11.0 8.67935871743 127% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.111659560715 0.244688304435 46% => OK
Sentence topic coherence: 0.0417330956438 0.084324248473 49% => OK
Sentence topic coherence SD: 0.0437533553242 0.0667982634062 66% => OK
Paragraph topic coherence: 0.0676616903932 0.151304729494 45% => OK
Paragraph topic coherence SD: 0.0362340493504 0.056905535591 64% => OK
Essay readability:
automated_readability_index: 14.6 13.0946893788 111% => OK
flesch_reading_ease: 41.7 50.2224549098 83% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 14.1 12.4159519038 114% => OK
dale_chall_readability_score: 9.72 8.58950901804 113% => OK
difficult_words: 101.0 78.4519038076 129% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 10.4 10.1190380762 103% => OK
text_standard: 15.0 10.7795591182 139% => OK
What are above readability scores?
---------------------
Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.