Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both views and give your opinion
It is often argued that advertisements are remarkably efficient at influencing people’s purchase decisions. However, a large number of people believe that the popularity of advertisements has declined due to their overly commonplace appearance. This essay agrees with the former idea.
On the one hand, there are a plethora of reasons to explain for the descending attention that advertising is receiving. First of all, advertising can easily annoy customers with its incessant displays. It is inevitable that people are likely to encounter advertisements in every daily activity as not only television but also Youtube and emails are utilized as ideal platforms for advertising. Since pop-up advertisements on those platforms are abundant and always appear suddenly, they harshly disturb people’s experiences which eventually result in advertisements being resented and ignored every time they emerge. Furthermore, as advertising tends to exaggerate about functions of a product to impress customers, people might feel that they are deceived by advertisements if the product they purchase does not live up to their expectation. This is certainly a detrimental downside that leads to advertising being neglected by the population.
On the other hand, much as the drawbacks of advertising are concerned, various measures are implemented so that advertisements can remain a potent method of commercial promotion. With regards to the frequency of advertisements, data about consumption behaviors are synthesized and analyzed to help advertising agencies identify which groups of learners are searching for which products. Thus, relevant promotion details can be presented directly to those in need of them, which will greatly alleviate the risks of spamming and agitating customers. Considering advertising ideas, rather than solely boasting about features and services of a product, content creators nowadays focus on inventing stories that grasp audience’s mind and lure them into instant purchase. For example, instead of describing the taste of the product, commercials for soft drinks during Tet holiday usually features scenarios of family reunion. Of course, this way of advertising has a huge impact on consumers’ tendency which stimulate sales to rocket accordingly.
In conclusion, while some advertisements can be redundant and outdated, with technological advances and the creativity of those in the industry, advertising will continue to prevail as a powerful method of marketing.
Grammar and spelling errors:
Line 2, column 118, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...g people’s purchase decisions. However, a large number of people believe that the popularity of a...
^^^^^^^^^^^^^^^^^
Transition Words or Phrases used:
accordingly, also, but, first, furthermore, however, if, so, thus, while, for example, in conclusion, of course, first of all, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 13.1623246493 137% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 13.0 7.30460921844 178% => OK
Pronoun: 25.0 24.0651302605 104% => OK
Preposition: 57.0 41.998997996 136% => OK
Nominalization: 7.0 8.3376753507 84% => OK
Performance on vocabulary words:
No of characters: 2137.0 1615.20841683 132% => OK
No of words: 369.0 315.596192385 117% => OK
Chars per words: 5.79132791328 5.12529762239 113% => OK
Fourth root words length: 4.38284983912 4.20363070211 104% => OK
Word Length SD: 3.25205284546 2.80592935109 116% => OK
Unique words: 224.0 176.041082164 127% => OK
Unique words percentage: 0.607046070461 0.561755894193 108% => OK
syllable_count: 674.1 506.74238477 133% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 1.0 2.52805611222 40% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 9.0 4.76152304609 189% => OK
Performance on sentences:
How many sentences: 16.0 16.0721442886 100% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 55.196240814 49.4020404114 112% => OK
Chars per sentence: 133.5625 106.682146367 125% => OK
Words per sentence: 23.0625 20.7667163134 111% => OK
Discourse Markers: 9.0 7.06120827912 127% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 1.0 5.01903807615 20% => OK
Sentences with positive sentiment : 10.0 8.67935871743 115% => OK
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 1.0 3.4128256513 29% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.211745491886 0.244688304435 87% => OK
Sentence topic coherence: 0.0734000593416 0.084324248473 87% => OK
Sentence topic coherence SD: 0.0488296580168 0.0667982634062 73% => OK
Paragraph topic coherence: 0.135162220491 0.151304729494 89% => OK
Paragraph topic coherence SD: 0.0385872549865 0.056905535591 68% => OK
Essay readability:
automated_readability_index: 17.4 13.0946893788 133% => OK
flesch_reading_ease: 31.21 50.2224549098 62% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 16.6 12.4159519038 134% => OK
dale_chall_readability_score: 10.25 8.58950901804 119% => OK
difficult_words: 128.0 78.4519038076 163% => OK
linsear_write_formula: 9.0 9.78957915832 92% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 17.0 10.7795591182 158% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.