In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think is is a positive or negative development?
Advertisements act as a very important tool in business. They serve as the face of their product and bridges the gap between providers and consumers. Recently, there has been a widespread strategy by businesses in advertising which is to propagate that their product is new in one way or the other. The objective of this essay is to provide the root cause for this and to analyse whether this can be considered a beneficial or destructive approach.
Commodities always aim at fulfilling the desires of its consumers. As consumer, one always tends to explore and try out new things. It is a natural attitude of humans to get bored easily by repeating the same things and then seek for something inexperienced. Mankind has evolved in such a way that it needs change every now and then. For example, if a person buys a flavour of instant noodles one time, it is predictable that he will buy a different flavour the other time. So product makers or service providers, must provide something new every time the consumer looks for different options
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There has been a tremendous change in the trade world in recent years. The competitors in every sector are hundred folds than those available 20 years back. At the same, rise in start-ups and changes in lifestyle of people has incurred an intense pressure on all businesses to survive and to lead in a profitable way. In order to sustain their market share or to record distinct growth, it is inevitable for them to promulgate that their product is the distinguished one.
On one hand, this advertising method, can motivate and encourage creativity and innovation. It mandates the company to invest in research and development and look for new talent acquisition providing employment for freshers. New ideas and perspectives pop up and a whole lot of opportunities will present itself. As a whole, it can increase the standards of mankind both as consumers and beneficiaries.
Looking at the other side, this may rise the violation of consumer rights in many ways. There might be increase in bogus advertisements which can mislead the customers. Industries can dwell into false depiction and untrustworthy promises which can put the ethics of trade under question. When the situation arises where only business which innovates can survive, it can crush small businesses and results in monopoly in all sectors.
Thus, juxtaposing both positive and negative consequences of the rising advertising strategy, it is clear that striving for new things is non-hinderable and therefore, it is necessary for the Government to strengthen the consumer laws and corporate laws to prevent the above mentioned risks accompanying the changing scenario.
Grammar and spelling errors:
Line 3, column 315, Rule ID: EVERY_NOW_AND_THEN[1]
Message: Use simply 'now and then'.
Suggestion: now and then
...lved in such a way that it needs change every now and then. For example, if a person buys a flavou...
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Line 3, column 594, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...he consumer looks for different options . There has been a tremendous change in ...
^^
Line 5, column 107, Rule ID: NODT_DOZEN[1]
Message: Use simply: 'a hundred'.
Suggestion: a hundred
...rs. The competitors in every sector are hundred folds than those available 20 years bac...
^^^^^^^
Line 5, column 297, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a profitable way" with adverb for "profitable"; eg, "in a hasty manner" with "hastily".
...n all businesses to survive and to lead in a profitable way. In order to sustain their market share...
^^^^^^^^^^^^^^^^^^^
Line 7, column 266, Rule ID: WHOLE_LOT[1]
Message: Use simply 'lot'.
Suggestion: lot
...New ideas and perspectives pop up and a whole lot of opportunities will present itself. A...
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Line 8, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...d both as consumers and beneficiaries. Looking at the other side, this may rise...
^^^
Transition Words or Phrases used:
if, look, may, so, then, therefore, thus, well, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 13.0 7.85571142285 165% => OK
Conjunction : 24.0 10.4138276553 230% => Less conjunction wanted
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 29.0 24.0651302605 121% => Less pronouns wanted
Preposition: 53.0 41.998997996 126% => OK
Nominalization: 9.0 8.3376753507 108% => OK
Performance on vocabulary words:
No of characters: 2256.0 1615.20841683 140% => OK
No of words: 442.0 315.596192385 140% => Less content wanted.
Chars per words: 5.10407239819 5.12529762239 100% => OK
Fourth root words length: 4.58517132086 4.20363070211 109% => OK
Word Length SD: 2.97165105041 2.80592935109 106% => OK
Unique words: 250.0 176.041082164 142% => OK
Unique words percentage: 0.565610859729 0.561755894193 101% => OK
syllable_count: 712.8 506.74238477 141% => OK
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 5.43587174349 202% => Less pronouns wanted as sentence beginning.
Article: 2.0 2.52805611222 79% => OK
Subordination: 4.0 2.10420841683 190% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 23.0 16.0721442886 143% => OK
Sentence length: 19.0 20.2975951904 94% => OK
Sentence length SD: 55.0745499223 49.4020404114 111% => OK
Chars per sentence: 98.0869565217 106.682146367 92% => OK
Words per sentence: 19.2173913043 20.7667163134 93% => OK
Discourse Markers: 2.5652173913 7.06120827912 36% => More transition words/phrases wanted.
Paragraphs: 6.0 4.38176352705 137% => Less paragraphs wanted.
Language errors: 6.0 5.01903807615 120% => OK
Sentences with positive sentiment : 12.0 8.67935871743 138% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 9.0 3.4128256513 264% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.203492459949 0.244688304435 83% => OK
Sentence topic coherence: 0.0527586493467 0.084324248473 63% => OK
Sentence topic coherence SD: 0.0590273666905 0.0667982634062 88% => OK
Paragraph topic coherence: 0.105016134589 0.151304729494 69% => OK
Paragraph topic coherence SD: 0.0698281330689 0.056905535591 123% => OK
Essay readability:
automated_readability_index: 12.2 13.0946893788 93% => Automated_readability_index is low.
flesch_reading_ease: 52.19 50.2224549098 104% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 10.7 11.3001002004 95% => OK
coleman_liau_index: 12.3 12.4159519038 99% => OK
dale_chall_readability_score: 8.94 8.58950901804 104% => OK
difficult_words: 122.0 78.4519038076 156% => OK
linsear_write_formula: 8.5 9.78957915832 87% => OK
gunning_fog: 9.6 10.1190380762 95% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Maximum five paragraphs wanted.
Rates: 78.6516853933 out of 100
Scores by essay e-grader: 7.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.