Some people hold the opinion that advertising plays a vital role in convincing consumers to purchase products. However, others opine that advertising has lost its importance since many people have started ignoring it. I believe that advertising is still a primary way for many companies to sell their goods and this essay will elaborate on the same in the following paragraphs while discussing both the viewpoints.
On the one hand, in the current times, industries are using a plethora of marketing techniques such as captivating packaging designs, coupons, hefty discounts and other attractive offers in order to attract customers and boost their sales. Moreover, some companies reach their target audience with the help of sophisticated technological advancements such as email newsletters and online promotions to increase their customer count. For example, according to a survey conducted by Times of India, there was a huge rise in online sales in the past 5 years with a considerable change in the advertising methods and strategies used to attract consumers. Hence, it is evident that although there are changes in the advertising approaches, they still have an indispensable role to play in persuading people.
On the other hand, some individuals claim that they are less likely to pay heed to advertisements as they are omni present. Although it is possible to skip messages from some advertisers, it is impossible to resist the appealing offers that appear on the screens of mobile phones. To exemplify, many mobile users are reluctant to stop their urge to check the deals that are trending and thus they unintentionally click on the offer messages.
To conclude, advertising is still a potential leader in grabbing the attention of buyers even though some people try to disregard it.
Transition Words or Phrases used:
hence, however, if, moreover, so, still, thus, while, for example, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 13.1623246493 91% => OK
Auxiliary verbs: 1.0 7.85571142285 13% => OK
Conjunction : 6.0 10.4138276553 58% => More conjunction wanted.
Relative clauses : 7.0 7.30460921844 96% => OK
Pronoun: 24.0 24.0651302605 100% => OK
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 3.0 8.3376753507 36% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1518.0 1615.20841683 94% => OK
No of words: 288.0 315.596192385 91% => More content wanted.
Chars per words: 5.27083333333 5.12529762239 103% => OK
Fourth root words length: 4.11953428781 4.20363070211 98% => OK
Word Length SD: 2.984261378 2.80592935109 106% => OK
Unique words: 174.0 176.041082164 99% => OK
Unique words percentage: 0.604166666667 0.561755894193 108% => OK
syllable_count: 477.0 506.74238477 94% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 5.43587174349 74% => OK
Article: 0.0 2.52805611222 0% => OK
Subordination: 1.0 2.10420841683 48% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 6.0 4.76152304609 126% => OK
Performance on sentences:
How many sentences: 11.0 16.0721442886 68% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 20.2975951904 128% => The Avg. Sentence Length is relatively long.
Sentence length SD: 41.9663383406 49.4020404114 85% => OK
Chars per sentence: 138.0 106.682146367 129% => OK
Words per sentence: 26.1818181818 20.7667163134 126% => OK
Discourse Markers: 8.45454545455 7.06120827912 120% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 6.0 8.67935871743 69% => OK
Sentences with negative sentiment : 3.0 3.9879759519 75% => OK
Sentences with neutral sentiment: 2.0 3.4128256513 59% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.191784272226 0.244688304435 78% => OK
Sentence topic coherence: 0.0751957542386 0.084324248473 89% => OK
Sentence topic coherence SD: 0.0587494553698 0.0667982634062 88% => OK
Paragraph topic coherence: 0.123726083845 0.151304729494 82% => OK
Paragraph topic coherence SD: 0.0579685108349 0.056905535591 102% => OK
Essay readability:
automated_readability_index: 16.5 13.0946893788 126% => OK
flesch_reading_ease: 36.63 50.2224549098 73% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 14.6 11.3001002004 129% => OK
coleman_liau_index: 13.58 12.4159519038 109% => OK
dale_chall_readability_score: 9.81 8.58950901804 114% => OK
difficult_words: 89.0 78.4519038076 113% => OK
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 12.4 10.1190380762 123% => OK
text_standard: 14.0 10.7795591182 130% => OK
What are above readability scores?
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Rates: 67.4157303371 out of 100
Scores by essay e-grader: 6.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.