The marketing field is one of the most important aspects of business. As a MBA student I can assert that without marketing, all companies cannot sell even one product. People trend to buy those products with good-looking and some nice and specific words on them. It is reasonable that companies do their best to compete and show their products more appealing and attractive.
First of all, I want to start with cosmetics products like eye shadow and mascara. On every fliers and banner you can see a beautiful woman with long and nice eyelashes and some more makeup. Your second response is an excitement feeling that I want to be as beautiful as her and immediately think to buy one of those. After two or three days of application, you are so disappointed that nobody even could understand your difference but you already paid for it. This purchase just satisfied a reward part of your brain which got happy for one day and not more. And this is exactly what marketing experts use to sell their products.
Furthermore, advertisements prefer to convey you that they are different from other similar products in some good ways. For example, some words like natural, new, organic and fashion-style attract you to pay a little more for exactly the same product. Imagine milk, almond, shampoo, bag or even chair. Before going to warehouses you think that it is really simple to buy something cheap and useful. What happens after comparing all products? You are confused with different descriptions and you cannot remember that the chair is chair and new design is not important at all. The word “new” just sent a message to your brain that it is better while it is not.
Admittedly, some advertisements do not exaggerate about the quality. Still, I believe that those products are not very expensive and people have to buy them for necessary purposes not for luxury. If we want to persuade people to buy something that they do not need at all, we have to produce a fake demand for it and then convince them it is really better and interesting. Therefore, if a product is not a basic merchandise, we have to anticipate a lower quality.
To wrap up, we live in a marketing and advertising world so consciously and unconsciously companies influence us. This is completely natural that the real quality is not as good as what it seems.
Grammar and spelling errors:
Line 1, column 74, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... most important aspects of business. As a MBA student I can assert that without m...
^
Line 3, column 604, Rule ID: USE_TO_VERB[1]
Message: Did you mean 'used'?
Suggestion: used
... this is exactly what marketing experts use to sell their products. Furthermore,...
^^^
Transition Words or Phrases used:
but, first, furthermore, if, look, really, second, so, still, then, therefore, while, for example, first of all, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 15.1003584229 119% => OK
Auxiliary verbs: 6.0 9.8082437276 61% => OK
Conjunction : 23.0 13.8261648746 166% => OK
Relative clauses : 12.0 11.0286738351 109% => OK
Pronoun: 55.0 43.0788530466 128% => Less pronouns wanted
Preposition: 42.0 52.1666666667 81% => OK
Nominalization: 4.0 8.0752688172 50% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1948.0 1977.66487455 99% => OK
No of words: 405.0 407.700716846 99% => OK
Chars per words: 4.80987654321 4.8611393121 99% => OK
Fourth root words length: 4.48604634366 4.48103885553 100% => OK
Word Length SD: 2.76874801201 2.67179642975 104% => OK
Unique words: 213.0 212.727598566 100% => OK
Unique words percentage: 0.525925925926 0.524837075471 100% => OK
syllable_count: 612.0 618.680645161 99% => OK
avg_syllables_per_word: 1.5 1.51630824373 99% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 9.59856630824 115% => OK
Article: 2.0 3.08781362007 65% => OK
Subordination: 5.0 3.51792114695 142% => OK
Conjunction: 1.0 1.86738351254 54% => OK
Preposition: 4.0 4.94265232975 81% => OK
Performance on sentences:
How many sentences: 23.0 20.6003584229 112% => OK
Sentence length: 17.0 20.1344086022 84% => The Avg. Sentence Length is relatively short.
Sentence length SD: 30.4457744126 48.9658058833 62% => OK
Chars per sentence: 84.6956521739 100.406767564 84% => OK
Words per sentence: 17.6086956522 20.6045352989 85% => OK
Discourse Markers: 5.47826086957 5.45110844103 100% => OK
Paragraphs: 5.0 4.53405017921 110% => OK
Language errors: 2.0 5.5376344086 36% => OK
Sentences with positive sentiment : 14.0 11.8709677419 118% => OK
Sentences with negative sentiment : 3.0 3.85842293907 78% => OK
Sentences with neutral sentiment: 6.0 4.88709677419 123% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.17724119357 0.236089414692 75% => OK
Sentence topic coherence: 0.0483238786572 0.076458572812 63% => OK
Sentence topic coherence SD: 0.0299267495495 0.0737576698707 41% => Sentences are similar to each other.
Paragraph topic coherence: 0.0936357534916 0.150856017488 62% => OK
Paragraph topic coherence SD: 0.0295204346543 0.0645574589148 46% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 10.0 11.7677419355 85% => Automated_readability_index is low.
flesch_reading_ease: 62.68 58.1214874552 108% => OK
smog_index: 3.1 6.10430107527 51% => Smog_index is low.
flesch_kincaid_grade: 8.7 10.1575268817 86% => OK
coleman_liau_index: 10.32 10.9000537634 95% => OK
dale_chall_readability_score: 7.6 8.01818996416 95% => OK
difficult_words: 80.0 86.8835125448 92% => OK
linsear_write_formula: 7.5 10.002688172 75% => OK
gunning_fog: 8.8 10.0537634409 88% => OK
text_standard: 9.0 10.247311828 88% => OK
What are above readability scores?
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Rates: 70.0 out of 100
Scores by essay e-grader: 21.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.