In an effort to encourage ecologically sustainable forestry practices, an international organization started issuing certifications to wood companies that meet high ecological standards by conserving resources and recycling materials. Companies that receive this certification can attract customers by advertising their products as eco-certified. Around the world, many wood companies have adopted new, ecologically friendly practices in order to receive eco-certification. However, it is unlikely that wood companies in the United States will do the same, for several reasons.
First, American consumers are exposed to so much advertising that they would not value or even pay attention to the eco-certification label. Because so many mediocre products are labeled “new” or “improved”, American consumers do not place much trust in advertising claims in general.
Second, eco-certified wood will be more expensive than uncertified wood because in order to earn eco-certification, a wood company must pay to have its business examined by a certification agency. This additional cost gets passed on to consumers—American consumers tend to be strongly motivated by price, and therefore they are likely to choose cheaper uncertified wood products. Accordingly, American wood companies will prefer to keep their prices low rather than obtain eco-certification.
Third, although some people claim that it always makes good business sense for American companies to keep up with the developments in the rest of the world, this argument is not convincing. Pursuing certification would make sense forAmerican wood companies only if they marketed most of their products abroad. But that is not the case,American wood businesses sell most of their products in the United States, catering to a very large customer base that is satisfied with the merchandise.
The article talks about if the american wood companies are interested or not in to obtain international eco-certifications. The writer states that exit a low probability that those corporations are attracted to get these certifications. however, the professor says that, unlike that many people think, that could be appealing for american companies and refutes each reason presented, casting doubts in the author’s beliefs.
Firstly, the reading points out that the individuals in the USA are bombed with uncountable advertisements all the time, and consequently, they do not pay attention to those stickers. Notwithstanding, the orator disproves this point by saying that the american costumers differentiate between the different indicators. Furthermore, they have special considerations toward international certifications and independent agencies, which have an elevated prestige among the american costumers.
Secondly, the writer argues that the high cost of those eco-certifications could act as a demotivator for american costumers, which are moved primarily by the price. Nonetheless, the lecturer contradicts this point ,noticing that is true that the price is an important incentive for them, but when the price is in the range of the 5 percent, they check others characteristic of the product like certifications, because they are aware about the necessity to take care fo the enviromenment.
Finally, the writer remarks that do not to get these certifications is valuable for american companies, owing to they sell the majority of their products inside the country. however, the lecturer deftly points out the weakness of this point saying that, the essential in not where the products are sold, but the competitions that they could face from foreign companies which are offering certified products.
Grammar and spelling errors:
Line 1, column 238, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... attracted to get these certifications. however, the professor says that, unlike that m...
^^^^^^^
Line 1, column 430, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ng doubts in the author's beliefs. Firstly, the reading points out that the...
^^^^^^^
Line 9, column 215, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ess, the lecturer contradicts this point ,noticing that is true that the price is ...
^^
Line 13, column 175, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...y of their products inside the country. however, the lecturer deftly points out the wea...
^^^^^^^
Transition Words or Phrases used:
but, consequently, finally, first, firstly, furthermore, however, if, nonetheless, second, secondly, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 10.4613686534 115% => OK
Auxiliary verbs: 3.0 5.04856512141 59% => OK
Conjunction : 6.0 7.30242825607 82% => OK
Relative clauses : 18.0 12.0772626932 149% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 29.0 30.3222958057 96% => OK
Nominalization: 2.0 5.01324503311 40% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1560.0 1373.03311258 114% => OK
No of words: 273.0 270.72406181 101% => OK
Chars per words: 5.71428571429 5.08290768461 112% => OK
Fourth root words length: 4.06481385082 4.04702891845 100% => OK
Word Length SD: 3.40450130725 2.5805825403 132% => OK
Unique words: 159.0 145.348785872 109% => OK
Unique words percentage: 0.582417582418 0.540411800872 108% => OK
syllable_count: 483.3 419.366225166 115% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 3.25607064018 123% => OK
Article: 10.0 8.23620309051 121% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 3.0 1.51434878587 198% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 10.0 13.0662251656 77% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 21.2450331126 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 57.8657930042 49.2860985944 117% => OK
Chars per sentence: 156.0 110.228320801 142% => OK
Words per sentence: 27.3 21.698381199 126% => OK
Discourse Markers: 10.3 7.06452816374 146% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 3.0 4.45695364238 67% => OK
Sentences with neutral sentiment: 1.0 4.27373068433 23% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0906851117132 0.272083759551 33% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0386157897452 0.0996497079465 39% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0383161686897 0.0662205650399 58% => OK
Paragraph topic coherence: 0.0560687338628 0.162205337803 35% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0159400555496 0.0443174109184 36% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 19.1 13.3589403974 143% => OK
flesch_reading_ease: 27.15 53.8541721854 50% => Flesch_reading_ease is low.
smog_index: 13.0 5.55761589404 234% => Smog_index is high.
flesch_kincaid_grade: 16.2 11.0289183223 147% => OK
coleman_liau_index: 16.13 12.2367328918 132% => OK
dale_chall_readability_score: 9.43 8.42419426049 112% => OK
difficult_words: 77.0 63.6247240618 121% => OK
linsear_write_formula: 13.0 10.7273730684 121% => OK
gunning_fog: 12.8 10.498013245 122% => OK
text_standard: 13.0 11.2008830022 116% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 3.33333333333 out of 100
Scores by essay e-grader: 1.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.