The reading passage and the lecture both talk about the eco-certification of the American wood company, where the reading passage shows eco-certification has no good effect on the customer, so that the American wood company might not care about eco-certification for the wood product. But the lecture opposes the reading passage by providing his support on the advantage of eco-certification and he thinks that American wood company should accept eco-certification for a clean and natural environment.
First, the lecturer suggests that the American customer, obviously, doesn’t treat every advertisement exactly same ways. Since the American customer has the mind to separate the good or bad advertising for the product, they might keep their trust on eco-certification wood advertisement, at the same time show up a friendly behavior to the eco-certification accepted company.
Second, the lecturer says that it is very natural that everybody pays attention to the prices, but if the price differences remain under 5% then the customer might choose the good product although it has the higher price. So the lecturer is very much confident that the American customer wants to buy the eco-certified wood product rather than a normal wood product.
In the last, lecturer mentions that the American company must provide attention about their business on own country and the abroad as well. Because, if they do not care about their own customer then in this competing world, the other company from abroad will take the advantage that they will start their own business in America and if that happened then it would be worse for the whole Americans
Transition Words or Phrases used:
but, first, if, second, so, then, well
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 3.0 10.4613686534 29% => More to be verbs wanted.
Auxiliary verbs: 8.0 5.04856512141 158% => OK
Conjunction : 8.0 7.30242825607 110% => OK
Relative clauses : 10.0 12.0772626932 83% => OK
Pronoun: 22.0 22.412803532 98% => OK
Preposition: 23.0 30.3222958057 76% => OK
Nominalization: 12.0 5.01324503311 239% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1402.0 1373.03311258 102% => OK
No of words: 263.0 270.72406181 97% => OK
Chars per words: 5.33079847909 5.08290768461 105% => OK
Fourth root words length: 4.02706775958 4.04702891845 100% => OK
Word Length SD: 3.12897494021 2.5805825403 121% => OK
Unique words: 134.0 145.348785872 92% => More unique words wanted.
Unique words percentage: 0.509505703422 0.540411800872 94% => More unique words wanted or less content wanted.
syllable_count: 441.0 419.366225166 105% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 3.25607064018 31% => OK
Article: 4.0 8.23620309051 49% => OK
Subordination: 3.0 1.25165562914 240% => Less adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 3.0 2.5761589404 116% => OK
Performance on sentences:
How many sentences: 8.0 13.0662251656 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 32.0 21.2450331126 151% => The Avg. Sentence Length is relatively long.
Sentence length SD: 57.1148787533 49.2860985944 116% => OK
Chars per sentence: 175.25 110.228320801 159% => OK
Words per sentence: 32.875 21.698381199 152% => OK
Discourse Markers: 4.75 7.06452816374 67% => OK
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 0.0 4.19205298013 0% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 2.0 4.45695364238 45% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.27373068433 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.416988694738 0.272083759551 153% => OK
Sentence topic coherence: 0.195271903639 0.0996497079465 196% => OK
Sentence topic coherence SD: 0.0717770330229 0.0662205650399 108% => OK
Paragraph topic coherence: 0.253510640482 0.162205337803 156% => OK
Paragraph topic coherence SD: 0.0107136701661 0.0443174109184 24% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 20.1 13.3589403974 150% => OK
flesch_reading_ease: 30.54 53.8541721854 57% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 17.0 11.0289183223 154% => OK
coleman_liau_index: 14.23 12.2367328918 116% => OK
dale_chall_readability_score: 7.69 8.42419426049 91% => OK
difficult_words: 41.0 63.6247240618 64% => More difficult words wanted.
linsear_write_formula: 15.5 10.7273730684 144% => OK
gunning_fog: 14.8 10.498013245 141% => OK
text_standard: 15.0 11.2008830022 134% => OK
What are above readability scores?
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Rates: 76.6666666667 out of 100
Scores by essay e-grader: 23.0 Out of 30
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.