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- TPO 16 - Question 2 Some people who unexpectedly receive a large amount of money spend it on practical things, while others spend it for pleasure only. Which do you think is better and why? 70
- TPO 09 - Question 5 90
- TPO 02 - Question 2 Some college students choose to take courses in a variety of subject areas in order to get a broad education. Others choose to focus on a single subject area in order to have a deeper understanding of that area. Which approach to cours 70
- TPO 04 - Question 5
- TPO 03 - Question 2 Some students prefer to work on class assignments by themselves. Others believe it is better to work in a group. Which do you prefer? Explain why. 70
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In the lecture, the professor talks about target marketing which is the strategy of advertising to smaller, very specific audience. In the example, a cellphone advertisement targeting young people is shown during a pop music program. The ad will focus on how fun the phone is to use, and it is colorful. It will also show kids having a good time with friends when using the phone. But the company will show a different ad for the same phone during a business program to target business people. This version will emphasize how efficient the phone is, and how it can handle all business easily, maybe even save money.