Speaking topics in text
TPO 05 - Question 4
Target Marketing
Advertisers in the past have used radio and television in an attempt to provide information about their products to large, general audiences; it was once thought that the best way to sell a product was to advertise it to as many people as possible. However, more recent trends in advertising have turned toward target marketing. Target marketing is the strategy of advertising to smaller, very specific audiences— audiences that have been determined to have the greatest need or desire for the product being marketed. Target marketing has proved to be very effective in reaching potential customers.
Speaking recording
Votes
Speaking category
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 835.0 592.248995984 141% => OK
No of words: 217.0 155.574297189 139% => OK
Chars per words: 3.84792626728 3.80514564318 101% => OK
Fourth root words length: 3.8380880478 3.525876923 109% => OK
Word Length SD: 1.83411296108 1.79077849142 102% => OK
Unique words: 117.0 93.7148594378 125% => OK
Unique words percentage: 0.539170506912 0.604071249207 89% => More unique words wanted or less content wanted.
Syllable count: 263.7 185.844578313 142% => OK
Avg_syllables_per_word: 1.2 1.19417670683 100% => OK
Performance on coherence:
Topic speech coherence ratio: 0.153585228493 0.0650381309087 236% => Good job. The more, the better.
Acoustic performance on paragraphs:
How many acoustic paragraphs: 1.0 4.35341365462 23% => Need more acoustic paragraphs.
Average paragraph length: 217.0 68.503853103 317% => The average paragraph length is high.
STD paragraph length: 0.0 21.3332995233 0% => OK
Average paragraph duration: 66.11 25.9943957902 254% => Need to control the rhythm of the speech
STD paragraph duration: 0.0 7.84667146824 0% => The duration of acoustic paragraphs keeps same.
Acoustic performance on sentences:
How many acoustic sentences: 28.0 42.0642570281 67% => OK
Average acoustic sentence length: 7.75 4.02192344571 193% => OK
STD acoustic sentence length: 6.9314243022 3.1217529195 222% => The length of acoustic sentences changes so often.
Average acoustic sentences duration: 2.33642857143 1.45093177766 161% => OK
STD acoustic sentences duration: 1.88754416086 0.99851816184 189% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 30.0 39.0421686747 77% => OK
Total acoustic silence duration: 4.96 7.12997991968 70% => OK
Average acoustic silence duration: 0.165333333333 0.185688545393 89% => OK
STD acoustic silence duration: 0.129195803165 0.155154303396 83% => OK
Acoustic performance on acoustic words:
Total word duration: 58.35 47.1480722892 124% => OK
Average word duration: 0.268894009217 0.305395592593 88% => OK
STD word duration: 0.150552508748 0.189427763521 79% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 10.0 7.94979919679 126% => It may have 'ehn' in the speaking, or it has hesitations or overlapping speeches.
Total_disfluencies_duration: 6.67 6.2937751004 106% => OK
Total acoustic noise duration: 0.32 3.39508032129 9% => Good job. The lower, the better.
Acoustic rates:
Total speech duration: 66.11 59.7592369478 111% => Need to finish the speech on time.
Compare to expected duration: 1.10183333333 0.995987282463 111% => It is over the expected time.
Rate of silence: 0.453789139313 0.656000678711 69% => OK
Rate of speech: 3.2824081077 2.60215298798 126% => OK
Rate of speech by unique words: 1.76977764332 1.56821927147 113% => OK
Rate of word duration by unique words: 2.00514138817 1.99336655568 101% => OK
Average articulation rates: 0.443158396313 0.317803793328 139% => OK
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Rates: 66.6666666667 out of 100
Scores by speech e-grader: 20.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.