TPO 10 - Question 4
Entertainment Merchandising
An effective, widely used marketing practice in the entertainment industry is entertainment merchandising. Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entertainment merchandising often occurs in connection with movies and television shows, especially those associated with children. For example, the success of a popular children’s television show may result in the marketing of toys that are designed to look like characters in the show or the situation may be reversed when a children’s television show is written to include characters that are based on already popular toys.
1. OK, so I've actually got a few different examples of this.
2. You know when I was kid, a character named Action Hero was really popular with my friends and me.
3. We would always watch the Action Hero program on television every week, and played games, pretending that we were strong and powerful as he was.
4. Then pretty soon we began seeing this small Action Hero figures in all the stores.
5. And well we all just had to have them.
6. I mean we'd been watching the television show for so long that it seemed only natural to want to own the toys too.
7. Well I finally grew up and left the Action Hero television program and toys behind.
8. But now I have a seven-year-old daughter who watches television a lot and also likes to play with her toys.
9. And lately her favorite toy is a cute little baby doll with a big round face and lots of curly hair named Rosa.
10. All my daughters' friends have Rosa dolls too.
11. And they enjoy going to each other's houses to play with them.
12. Then a few weeks ago, my daughter came running up to me all excited because she had just heard there was going to be a new television program on every week with the doll Rosa as the main character.
13. So naturally she and all her friends have begun watching the show.
14. And it's already very popular, as popular as the toy doll.
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 721.0 592.248995984 122% => OK
No of words: 187.0 155.574297189 120% => OK
Chars per words: 3.85561497326 3.80514564318 101% => OK
Fourth root words length: 3.69794460899 3.525876923 105% => OK
Word Length SD: 2.03590971438 1.79077849142 114% => OK
Unique words: 112.0 93.7148594378 120% => OK
Unique words percentage: 0.598930481283 0.604071249207 99% => OK
Syllable count: 231.3 185.844578313 124% => OK
Avg_syllables_per_word: 1.2 1.19417670683 100% => OK
Performance on coherence:
Topic speech coherence ratio: 0.0762592924265 0.0650381309087 117% => OK
Acoustic performance on paragraphs:
How many acoustic paragraphs: 3.0 4.35341365462 69% => OK
Average paragraph length: 62.3333333333 68.503853103 91% => OK
STD paragraph length: 14.2906340735 21.3332995233 67% => OK
Average paragraph duration: 19.2233333333 25.9943957902 74% => OK
STD paragraph duration: 4.30793325028 7.84667146824 55% => OK
Acoustic performance on sentences:
How many acoustic sentences: 30.0 42.0642570281 71% => OK
Average acoustic sentence length: 6.23333333333 4.02192344571 155% => OK
STD acoustic sentence length: 4.93749824191 3.1217529195 158% => OK
Average acoustic sentences duration: 1.82433333333 1.45093177766 126% => OK
STD acoustic sentences duration: 1.12832525846 0.99851816184 113% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 33.0 39.0421686747 85% => OK
Total acoustic silence duration: 8.34 7.12997991968 117% => OK
Average acoustic silence duration: 0.252727272727 0.185688545393 136% => Maybe the pauses are too long.
STD acoustic silence duration: 0.165589355669 0.155154303396 107% => OK
Acoustic performance on acoustic words:
Total word duration: 45.39 47.1480722892 96% => OK
Average word duration: 0.242727272727 0.305395592593 79% => Maybe the speed rate is very high.
STD word duration: 0.144183281513 0.189427763521 76% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 6.0 7.94979919679 75% => OK
Total_disfluencies_duration: 3.99 6.2937751004 63% => OK
Total acoustic noise duration: 1.68 3.39508032129 49% => OK
Acoustic rates:
Total speech duration: 57.67 59.7592369478 97% => Talk more. Do not save time. People can talk 4-5 words in one second.
Compare to expected duration: 0.961166666667 0.995987282463 97% => OK
Rate of silence: 0.572221258887 0.656000678711 87% => OK
Rate of speech: 3.24258713369 2.60215298798 125% => OK
Rate of speech by unique words: 1.94208427259 1.56821927147 124% => OK
Rate of word duration by unique words: 2.46750385547 1.99336655568 124% => OK
Average articulation rates: 0.379042636364 0.317803793328 119% => OK
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It may have duplicated content. Need to use the words more efficiently.
Rates: 83.3333333333 out of 100
Scores by speech e-grader: 25.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.