Using the examples from the lecture, explain the concept of entertainment merchandising.
Entertainment Merchandising
An effective, widely used marketing practice in the entertainment industry is entertainment merchandising. Entertainment merchandising is a form of marketing in which the brand or image from one product is also used to sell another. The practice of entertainment merchandising often occurs in connection with movies and television shows, especially those associated with children. For example, the success of a popular children’s television show may result in the marketing of toys that are designed to look like characters in the show or the situation may be reversed when a children’s television show is written to include characters that are based on already popular toys.
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on vocabulary words:
No of characters: 635.0 592.248995984 107% => OK
No of words: 173.0 155.574297189 111% => OK
Chars per words: 3.67052023121 3.80514564318 96% => OK
Fourth root words length: 3.62669911048 3.525876923 103% => OK
Word Length SD: 1.58792345075 1.79077849142 89% => OK
Unique words: 101.0 93.7148594378 108% => OK
Unique words percentage: 0.583815028902 0.604071249207 97% => OK
Syllable count: 199.8 185.844578313 108% => OK
Avg_syllables_per_word: 1.2 1.19417670683 100% => OK
Performance on coherence:
Topic speech coherence ratio: 0.0406012706623 0.0650381309087 62% => OK
Acoustic performance on paragraphs:
How many acoustic paragraphs: 2.0 4.35341365462 46% => OK
Average paragraph length: 86.5 68.503853103 126% => OK
STD paragraph length: 64.5 21.3332995233 302% => Paragraph length changes often.
Average paragraph duration: 30.18 25.9943957902 116% => OK
STD paragraph duration: 23.75 7.84667146824 303% => The duration of acoustic paragraphs changes often.
Acoustic performance on sentences:
How many acoustic sentences: 42.0 42.0642570281 100% => OK
Average acoustic sentence length: 4.11904761905 4.02192344571 102% => OK
STD acoustic sentence length: 3.09532966898 3.1217529195 99% => OK
Average acoustic sentences duration: 1.36857142857 1.45093177766 94% => OK
STD acoustic sentences duration: 0.896890319324 0.99851816184 90% => OK
Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 38.0 39.0421686747 97% => OK
Total acoustic silence duration: 8.15 7.12997991968 114% => OK
Average acoustic silence duration: 0.214473684211 0.185688545393 116% => OK
STD acoustic silence duration: 0.173154895191 0.155154303396 112% => OK
Acoustic performance on acoustic words:
Total word duration: 46.71 47.1480722892 99% => OK
Average word duration: 0.27 0.305395592593 88% => OK
STD word duration: 0.141163620066 0.189427763521 75% => OK
Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 6.0 7.94979919679 75% => OK
Total_disfluencies_duration: 3.91 6.2937751004 62% => OK
Total acoustic noise duration: 3.26 3.39508032129 96% => OK
Acoustic rates:
Total speech duration: 60.36 59.7592369478 101% => Need to finish the speech on time.
Compare to expected duration: 1.006 0.995987282463 101% => OK
Rate of silence: 0.629555997349 0.656000678711 96% => OK
Rate of speech: 2.86613651425 2.60215298798 110% => OK
Rate of speech by unique words: 1.6732935719 1.56821927147 107% => OK
Rate of word duration by unique words: 2.16227788482 1.99336655568 108% => OK
Average articulation rates: 0.306376849711 0.317803793328 96% => OK
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Rates: 80.0 out of 100
Scores by speech e-grader: 24.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.