Using the examples from the talk, explain how persuasive strategies are used in advertising.

Speaking topics in text

Using the examples from the talk, explain how persuasive strategies are used in advertising.

Speaking recording
Votes
Average: 6.6 (1 vote)
Speaking category

Comments

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on vocabulary words:
No of characters: 619.0 578.828451883 107% => OK
No of words: 156.0 151.265690377 103% => OK
Chars per words: 3.96794871795 3.82278263415 104% => OK
Fourth root words length: 3.53411884305 3.50058242952 101% => OK
Word Length SD: 2.02996738573 1.80425224433 113% => OK
Unique words: 99.0 92.4686192469 107% => OK
Unique words percentage: 0.634615384615 0.61298525976 104% => OK
Syllable count: 195.3 182.283891213 107% => OK
Avg_syllables_per_word: 1.3 1.20543933054 108% => OK

Performance on coherence:
Topic speech coherence ratio: 0.0869336143309 0.0839705835288 104% => OK

Acoustic performance on paragraphs:
How many acoustic paragraphs: 1.0 4.47071129707 22% => Need more acoustic paragraphs.
Average paragraph length: 156.0 65.8948926009 237% => The average paragraph length is high.
STD paragraph length: 0.0 19.7758100068 0% => OK
Average paragraph duration: 62.51 25.5208953607 245% => Need to control the rhythm of the speech
STD paragraph duration: 0.0 7.49434385956 0% => The duration of acoustic paragraphs keeps same.

Acoustic performance on sentences:
How many acoustic sentences: 41.0 42.9832635983 95% => OK
Average acoustic sentence length: 3.80487804878 3.78147595546 101% => OK
STD acoustic sentence length: 3.32191182241 2.94285465224 113% => OK
Average acoustic sentences duration: 1.48804878049 1.39386743896 107% => OK
STD acoustic sentences duration: 1.23767724922 0.967747756167 128% => OK

Acoustic performance on acoustic silence:(An acoustic silence means a little pause between two or more words)
How many acoustic silence: 46.0 40.4456066946 114% => It means the content is not pronounced smoothly or it is pronounced slowly. It is word by word.
Total acoustic silence duration: 11.71 7.59280334728 154% => It may have a lot of silences or every silence is too long.
Average acoustic silence duration: 0.254565217391 0.19053887516 134% => Maybe the pauses are too long.
STD acoustic silence duration: 0.201900820699 0.157467062838 128% => OK

Acoustic performance on acoustic words:
Total word duration: 48.3 46.3453556485 104% => OK
Average word duration: 0.309615384615 0.308780311121 100% => OK
STD word duration: 0.178526320028 0.201157623399 89% => OK

Disfluencies: like hesitations, or 'ehn' or taking a long time to pronounce a word:
How many disfluencies: 10.0 8.09623430962 124% => It may have 'ehn' in the speaking, or it has hesitations or overlapping speeches.
Total_disfluencies_duration: 7.43 6.56692468619 113% => OK
Total acoustic noise duration: 0.43 3.53066945607 12% => Good job. The lower, the better.

Acoustic rates:
Total speech duration: 62.51 59.5455230126 105% => Need to finish the speech on time.
Compare to expected duration: 1.04183333333 0.992425383543 105% => OK
Rate of silence: 0.735882258839 0.681803438845 108% => OK
Rate of speech: 2.49560070389 2.53813033465 98% => OK
Rate of speech by unique words: 1.58374660054 1.55221717717 102% => OK
Rate of word duration by unique words: 2.04968944099 1.99939622689 103% => OK
Average articulation rates: 0.359294647436 0.309613076454 116% => OK

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Maybe the speech is too long. It should be in 60 seconds.

Rates: 66.6666666667 out of 100
Scores by speech e-grader: 20.0 Out of 30
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Note: the speech e-grader does NOT examine the meaning of words and ideas.