According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising
The people attending the movies produced by Super Screen has been reduced. Simultaneously the positive reviews of the movies has been escalated. These cannot be enough reasons to conclude that the film has not reached enough people and the counteraction is to increase advertisement budgets.
Most people view films as leisure activity and watches it to have some fun filled hours. The movies with positive reviews may not be the one that the audience expects. As of today, most high rated movies are the depiction of an actual macabre and lugubrious reality of wronged people. Such films can gain critical acclaims but not the audience welcome.
Certainly there are few who wants to watch such reality content in the screen but majority are those who wants movies to be sagubrious. So the management must confirm whether the films produced are parallel to the mind set of the people in that locality. They can collect evidence of the movies that has a high viewers attendence and juxtapose their own films to reach pellucidity.
Since people did not watch the films in theatres, it does not mean that people have not seen them at all. There are so many platforms available at contemporary world where anyone can download movies from various websites and torrents. One must ensure that copyright infringements are well monitored and secured which if not, may result in decrease in theater viewers.
The management has no evidence that the movie has not reached the people. There are no data or study: whether the people really do not know about the movie? If yes, to what extent it is? Whether it is confined to rural people or also urban? There might be a possibility that people already know about the movies and they wanted to watch them but there are not enough screenings or theaters. In such case, no matter how much the advertising is increased, it can never yield expected results. So concluding blatantly that lack of information to people is the reason for the decline is apocryphal.
To arrive a credible inference, the management must take into account so many other factors which can have influence over the viewership, despite the positive reviews. The ticket cost for example, can deprive many people from stepping into theaters. Deciding the action to be taken by neglecting all the above factors can prove erroneous and waste of investment.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 10 2
No. of Spelling Errors: 9 2
No. of Sentences: 23 15
No. of Words: 397 350
No. of Characters: 1923 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.464 4.7
Average Word Length: 4.844 4.6
Word Length SD: 2.491 2.4
No. of Words greater than 5 chars: 140 100
No. of Words greater than 6 chars: 100 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 35 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.261 21.0
Sentence Length SD: 5.227 7.5
Use of Discourse Markers (%): 0.565 0.12
Sentence-Text Coherence: 0.291 0.35
Sentence-Para Coherence: 0.533 0.50
Sentence-Sentence Coherence: 0.068 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 269, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...actual macabre and lugubrious reality of wronged people. Such films can gain crit...
^^
Line 5, column 312, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'viewer'?
Suggestion: viewer
... evidence of the movies that has a high viewers attendence and juxtapose their own film...
^^^^^^^
Line 7, column 318, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...ts are well monitored and secured which if not, may result in decrease in theater ...
^^
Transition Words or Phrases used:
also, but, if, may, really, so, well, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 1976.0 2260.96107784 87% => OK
No of words: 397.0 441.139720559 90% => More content wanted.
Chars per words: 4.97732997481 5.12650576532 97% => OK
Fourth root words length: 4.46372701284 4.56307096286 98% => OK
Word Length SD: 2.57232001453 2.78398813304 92% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.51637279597 0.468620217663 110% => OK
syllable_count: 618.3 705.55239521 88% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.2861228372 57.8364921388 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 85.9130434783 119.503703932 72% => OK
Words per sentence: 17.2608695652 23.324526521 74% => OK
Discourse Markers: 2.13043478261 5.70786347227 37% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.236642301097 0.218282227539 108% => OK
Sentence topic coherence: 0.075887768759 0.0743258471296 102% => OK
Sentence topic coherence SD: 0.0888225433279 0.0701772020484 127% => OK
Paragraph topic coherence: 0.130967323268 0.128457276422 102% => OK
Paragraph topic coherence SD: 0.0784291531695 0.0628817314937 125% => OK
Essay readability:
automated_readability_index: 10.7 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.31 12.5979740519 90% => OK
dale_chall_readability_score: 8.38 8.32208582834 101% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.