According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising.
In the memo from the advertising director of the Super Screen Movir Production Company, It is recommended that the greater share of next year's budget should be allocated for reaching the public through advertising. This conclusion was stated due to the issues that the public is lacking awareness that their movies are of good quality as the percentage of positive reviews on some of their movies have increased from last year. Before this recommendation can be evaluated, Three questions must be answered.
First of all, Is the number of people who reviewed those movies last year same as those who reviewed this year ? - Perhaps the positive review percentage of some movies increased from last year as few people had reviewed about those movies this year. If thats the case then the percentage has a high probability of changing from last year and we cannot use that as a metric for assesing the quality of the movie .Or, Maybe its even possible that those few who reviewed are from the production company team, and they just reviewd positively for their own sake. If any of the above is true, then the recommendation is severly weakened.
Secondly, what if the movies have actually reached the people and they just didnt care ? - It is possible that the reviews and the qualtiy of the movies have actually reached the people but, they just didnt care for it. Maybe,the production company is only screening the movies in a theatre and ,because of the recent booming of several online movie platforms, people just didn't want to go see a movie in a theatre as they can binge movies comfortably from their own homes. OR, the company is just selling the movies to the online platforms that are not popular with the people. If either of the above is true, then the recommendation doesn't hold water.
Finally, What if the quality of the movies are just bad and the production company doesnt know this ? - Maybe, the qualtiy of the movies are just bad and disliked by many people. And, the negative reviews are surfacing in different medias which the company doesn't use for collection information, and thus, they never came to know about the people's reaction towards their movies. Or, maybe the people just didnt care to share any reviews about the movies, as it was so bad. Either way, if the above statements are true, then the advertising director's suggestion is weakened.
In conclusion, as the recommendation stands now, it cannot be evaluated. Because, the recommendation is relying on several unwarranted assumptions. Therefore onl if the advertising director of the Production answers the three questions and provides more evidence, the viability of the recommendation to allocate the greater share of the company's next year's budget to advertising for reaching the public can be evaluated.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 12 2
No. of Sentences: 17 15
No. of Words: 472 350
No. of Characters: 2271 1500
No. of Different Words: 192 200
Fourth Root of Number of Words: 4.661 4.7
Average Word Length: 4.811 4.6
Word Length SD: 2.632 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 27.765 21.0
Sentence Length SD: 14.326 7.5
Use of Discourse Markers (%): 0.647 0.12
Sentence-Text Coherence: 0.363 0.35
Sentence-Para Coherence: 0.58 0.50
Sentence-Sentence Coherence: 0.101 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 4, column 255, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: that's
...viewed about those movies this year. If thats the case then the percentage has a high...
^^^^^
Line 4, column 412, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...ic for assesing the quality of the movie .Or, Maybe its even possible that those f...
^^
Line 4, column 414, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Or
... for assesing the quality of the movie .Or, Maybe its even possible that those few...
^^
Line 6, column 77, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...tually reached the people and they just didnt care ? - It is possible that the review...
^^^^^
Line 6, column 202, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ually reached the people but, they just didnt care for it. Maybe,the production compa...
^^^^^
Line 6, column 226, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , the
... but, they just didnt care for it. Maybe,the production company is only screening th...
^^^^
Line 6, column 295, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ly screening the movies in a theatre and ,because of the recent booming of several...
^^
Line 6, column 374, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ral online movie platforms, people just didnt want to go see a movie in a theatre as ...
^^^^^
Line 6, column 636, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... above is true, then the recommendation doesnt hold water. Finally, What if the qua...
^^^^^^
Line 8, column 84, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...are just bad and the production company doesnt know this ? - Maybe, the qualtiy of the...
^^^^^^
Line 8, column 258, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...g in different medias which the company doesnt use for collection information, and thu...
^^^^^^
Line 8, column 341, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'peoples'' or 'people's'?
Suggestion: peoples'; people's
...thus, they never came to know about the peoples reaction towards their movies. Or, mayb...
^^^^^^^
Line 8, column 406, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...their movies. Or, maybe the people just didnt care to share any reviews about the mov...
^^^^^
Line 10, column 74, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Because” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ion stands now, it cannot be evaluated. Because, the recommendation is relying on sever...
^^^^^^^
Line 10, column 149, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ing on several unwarranted assumptions. Therefore onl if the advertising director of the ...
^^^^^^^^^
Transition Words or Phrases used:
actually, but, finally, first, if, may, second, secondly, so, then, therefore, thus, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 33.0 28.8173652695 115% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2336.0 2260.96107784 103% => OK
No of words: 468.0 441.139720559 106% => OK
Chars per words: 4.99145299145 5.12650576532 97% => OK
Fourth root words length: 4.65116196802 4.56307096286 102% => OK
Word Length SD: 2.68840615231 2.78398813304 97% => OK
Unique words: 193.0 204.123752495 95% => More unique words wanted.
Unique words percentage: 0.412393162393 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 723.6 705.55239521 103% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 73.6549387346 57.8364921388 127% => OK
Chars per sentence: 116.8 119.503703932 98% => OK
Words per sentence: 23.4 23.324526521 100% => OK
Discourse Markers: 5.6 5.70786347227 98% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 15.0 5.25449101796 285% => Less language errors wanted.
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.308655717056 0.218282227539 141% => OK
Sentence topic coherence: 0.0998170974544 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.0950580833139 0.0701772020484 135% => OK
Paragraph topic coherence: 0.17246268797 0.128457276422 134% => OK
Paragraph topic coherence SD: 0.0917323526151 0.0628817314937 146% => OK
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 56.59 48.3550499002 117% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 11.96 12.5979740519 95% => OK
dale_chall_readability_score: 7.65 8.32208582834 92% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.