Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The advertising director, in his memo, made a specious argument regarding the budget allocation with many assumptions that are not bolstered by actual facts and figures. In order to say that the argument he made is justified much of background information is needed to be overviewed first.
The first question that rises from this memo is regarding the reviews. Firstly, the positive reviews are only about a certain genre of movies. These positive feedback don't represent the overall reviews by of all the movies. Secondly, there's no mention about the percent increase of positive reviews. A point to be noted is that with decreased viewers than before, an increase in positive reviews can't determine whether overall more people like the new content or not. So instead of percentages, numbers would help the director to see the actual scenario regarding the people's response to their content.
There is no mention about the nature of the reviews and how they were collected. Often, the reviews are taken after the screening of the movie when audiences leave the hall. Not always the audience feels comfortable to directly say they didn't like the movie. So, such reviews without any critical analysis don't represent the real outputs. The survey type of review with flawed and biased questions like "do you like this movie more than our previous movies" can't be trusted. Online reviews can't be trusted either as those can be fake and put by the production team to attract more people. So before considering the reviews to be original, the director must do further investigation to collect more information about the reviews.
Then comes the question regarding the reason of the decrease in viewers. There can be many reason of such decrease. Only one of those reason is not up to the mark contents. The environment of the theater plays an important role as movie is a form of entertainment. So if the environment of the place is not cozy enough, allocating a large portion in marketing won't help attract the viewers. The timing of the movies that are screened also plays a vital role. So without knowing whether the movies produced by this company are being screened in good theaters at a convenient time, it's hard to say only promoting movies would be sufficient to increase its audiences.
Reaching the audience is an essential strategy to promote any upcoming movie. The director, however must look for the answers of the above mentioned questions to determine whether their movies suffer from only low advertising, or there are other contributing factors. Only then the budget should be allocated to ameliorate the conditions.
Comments
Essay evaluation report
flaws:
arguments are duplicated.
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 25 15
No. of Words: 441 350
No. of Characters: 2161 1500
No. of Different Words: 215 200
Fourth Root of Number of Words: 4.583 4.7
Average Word Length: 4.9 4.6
Word Length SD: 2.588 2.4
No. of Words greater than 5 chars: 164 100
No. of Words greater than 6 chars: 130 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.64 21.0
Sentence Length SD: 6.71 7.5
Use of Discourse Markers (%): 0.56 0.12
Sentence-Text Coherence: 0.276 0.35
Sentence-Para Coherence: 0.487 0.50
Sentence-Sentence Coherence: 0.099 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 145, Rule ID: ACTUAL_EXPERIENCE[1]
Message: Use simply 'facts'.
Suggestion: facts
...y assumptions that are not bolstered by actual facts and figures. In order to say that the a...
^^^^^^^^^^^^
Line 3, column 168, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...enre of movies. These positive feedback dont represent the overall reviews by of all...
^^^^
Line 3, column 235, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...reviews by of all the movies. Secondly, theres no mention about the percent increase o...
^^^^^^
Line 3, column 398, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...before, an increase in positive reviews cant determine whether overall more people l...
^^^^
Line 3, column 570, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'peoples'' or 'people's'?
Suggestion: peoples'; people's
...o see the actual scenario regarding the peoples response to their content. There is...
^^^^^^^
Line 5, column 238, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... feels comfortable to directly say they didnt like the movie. So, such reviews withou...
^^^^^
Line 5, column 307, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...h reviews without any critical analysis dont represent the real outputs. The survey ...
^^^^
Line 5, column 469, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...vie more than our previous movies' cant be trusted. Online reviews cant be trus...
^^^^
Line 5, column 501, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...s' cant be trusted. Online reviews cant be trusted either as those can be fake ...
^^^^
Line 5, column 527, Rule ID: THIS_NNS[2]
Message: Did you mean 'this can' or 'those cans'?
Suggestion: this can; those cans
...nline reviews cant be trusted either as those can be fake and put by the production team ...
^^^^^^^^^
Line 7, column 87, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun reason seems to be countable; consider using: 'many reasons'.
Suggestion: many reasons
...f the decrease in viewers. There can be many reason of such decrease. Only one of those rea...
^^^^^^^^^^^
Transition Words or Phrases used:
also, but, first, firstly, however, if, look, regarding, second, secondly, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2215.0 2260.96107784 98% => OK
No of words: 437.0 441.139720559 99% => OK
Chars per words: 5.06864988558 5.12650576532 99% => OK
Fourth root words length: 4.57214883401 4.56307096286 100% => OK
Word Length SD: 2.67095209561 2.78398813304 96% => OK
Unique words: 225.0 204.123752495 110% => OK
Unique words percentage: 0.514874141876 0.468620217663 110% => OK
syllable_count: 694.8 705.55239521 98% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 25.0 19.7664670659 126% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.9744854536 57.8364921388 74% => OK
Chars per sentence: 88.6 119.503703932 74% => OK
Words per sentence: 17.48 23.324526521 75% => OK
Discourse Markers: 3.32 5.70786347227 58% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.112515280697 0.218282227539 52% => OK
Sentence topic coherence: 0.0306710464846 0.0743258471296 41% => OK
Sentence topic coherence SD: 0.0384729073104 0.0701772020484 55% => OK
Paragraph topic coherence: 0.0636284334505 0.128457276422 50% => OK
Paragraph topic coherence SD: 0.00567922229249 0.0628817314937 9% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 11.2 14.3799401198 78% => Automated_readability_index is low.
flesch_reading_ease: 54.22 48.3550499002 112% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.83 12.5979740519 94% => OK
dale_chall_readability_score: 8.45 8.32208582834 102% => OK
difficult_words: 110.0 98.500998004 112% => OK
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.