The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the given memo, the advertising director of the Super Screen Movie Production Company suggests that the company should allocate a greater share of its budget next year on advertisement in order to increase the number of viewers of their movies. However, the argument is dubious as it relies on many unwarranted assumptions. To evaluate it better, the author should provide adequate evidence according to the questions suggested below.
Firstly, based on the fact that the high percentage of positive movie reviews of specific movies of Super Screen Movie, the author hastily assumes that the qua...
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- The following appeared in a memo to the board of directors of Bargain Brand Cereals."One year ago we introduced our first product, Bargain Brand breakfast cereal. Our very low prices quickly drew many customers away from the top-selling cereal companies. 50
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- According to a recent report, cheating among college and university students is on the rise. However, Groveton College has successfully reduced student cheating by adopting an honor code, which calls for students to agree not to cheat in their academic en 67
argument 1 -- OK
argument 2 -- OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 501 350
No. of Characters: 2520 1500
No. of Different Words: 188 200
Fourth Root of Number of Words: 4.731 4.7
Average Word Length: 5.03 4.6
Word Length SD: 2.58 2.4
No. of Words greater than 5 chars: 197 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 48 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.857 21.0
Sentence Length SD: 8.817 7.5
Use of Discourse Markers (%): 0.857 0.12
Sentence-Text Coherence: 0.364 0.35
Sentence-Para Coherence: 0.553 0.50
Sentence-Sentence Coherence: 0.112 0.07
Number of Paragraphs: 5 5