The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument in a given memo may seem tenable at first look. However, it makes some unwarranted assumption on which conclusion relies. There is no clear eveidence to justify the assumption. For example it assumes recent report from marketing department is not a cannard, had they provide authenticity of the report.
The writer of the memo may have assume that the report given the marketing department is authetic. There maybe some personal reason of marketing to make money via advertising. So, it provided a false report of the decline of the viewer. The marketing department knows if the fund is allocated to advertise we can easily take share of for our own personal benifits. Had the witer provided any authenticity of the report of marketing department.
The writer of the memo also make assumes that if percentage of positive review increases that means the movie is good. Suppose, this year only 100 people watch movie out of which 70 people like movie.whereas, last year the count was 1 lakh people watch movie and 69000 people like movie. We cannot concludethat movie is good or bad based on the views of 100 people in front of 1 lakh people of last year. Furthermore, writer did not provide contrast between the exact figure of how much people attended the movie in past two years which would provide better insight about quality of the movies releases in two years.
The writer assumes that there is lack of awareness in people about the quality of the movie. But he forget to look at economic condition of people this year. there maybe possiblity of recession strinking in that city which is clear reason behind lack of people watching movie. Had the memo provided the economic condition of that city this year.
The argument in memo is based of many unwarranted assumption such as belveing on the report given by marketing department. So, there will not be increase in movie viewer by allocating the resource to advertising of the movie.
Comments
Essay evaluation report
samples:
https://www.testbig.com/gmatgre-argument-task-essays/following-taken-me…
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Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 334 350
No. of Characters: 1589 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.275 4.7
Average Word Length: 4.757 4.6
Word Length SD: 2.538 2.4
No. of Words greater than 5 chars: 107 100
No. of Words greater than 6 chars: 72 80
No. of Words greater than 7 chars: 55 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.556 21.0
Sentence Length SD: 7.425 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.338 0.35
Sentence-Para Coherence: 0.58 0.50
Sentence-Sentence Coherence: 0.144 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 33, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'assumed'.
Suggestion: assumed
...ort. The writer of the memo may have assume that the report given the marketing dep...
^^^^^^
Line 5, column 173, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... year only 100 people watch movie out of which 70 people like movie.whereas, last...
^^
Line 5, column 484, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...ontrast between the exact figure of how much people attended the movie in past two y...
^^^^
Line 7, column 101, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'he' must be used with a third-person verb: 'forgets'.
Suggestion: forgets
... about the quality of the movie. But he forget to look at economic condition of people...
^^^^^^
Line 7, column 159, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...economic condition of people this year. there maybe possiblity of recession strinking...
^^^^^
Transition Words or Phrases used:
also, but, first, furthermore, however, if, look, may, so, then, whereas, for example, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 3.0 11.1786427146 27% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 51.0 55.5748502994 92% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1631.0 2260.96107784 72% => OK
No of words: 334.0 441.139720559 76% => More content wanted.
Chars per words: 4.88323353293 5.12650576532 95% => OK
Fourth root words length: 4.27500489853 4.56307096286 94% => OK
Word Length SD: 2.60466136372 2.78398813304 94% => OK
Unique words: 161.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.482035928144 0.468620217663 103% => OK
syllable_count: 514.8 705.55239521 73% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 39.2498213557 57.8364921388 68% => OK
Chars per sentence: 85.8421052632 119.503703932 72% => OK
Words per sentence: 17.5789473684 23.324526521 75% => OK
Discourse Markers: 4.94736842105 5.70786347227 87% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0 0.218282227539 0% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0 0.0743258471296 0% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0 0.0701772020484 0% => Sentences are similar to each other.
Paragraph topic coherence: 0.0 0.128457276422 0% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0 0.0628817314937 0% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 10.3 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 62.68 48.3550499002 130% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.7 12.197005988 71% => OK
coleman_liau_index: 10.73 12.5979740519 85% => OK
dale_chall_readability_score: 7.36 8.32208582834 88% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 5.5 12.3882235529 44% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.