The following appeared in a memorandum from the owner of Movies Galore, a chain of video rental stores.Argument Topic :“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores

This argument, which suggests ways on reversing the decline in profits although seems logical at the first glance, depends heavily on some vital questions and subsequent assumptions which undermine its cogency and validity to a considerable extent.

Firstly, it mentions that, raising the prices in not a viable way to increase profits due to the special bargain fame of its store, it is not however obscure on what basis is this concluded as in, although it may be true that it is famous for bargaining, the current prices may be extremely low and increasing them may indeed present a better optio...

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Votes
Average: 8.5 (3 votes)
Essay Categories

Grammar and spelling errors:
Line 5, column 418, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...r all we know the people in Marston can be belonging to a particular type of people who don&...
^^^^^^^^^^^^
Line 9, column 304, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...know, by decreasing the operational time , the store is losing some potential cust...
^^

Transition Words or Phrases used:
also, consequently, finally, first, firstly, however, if, may, so, in addition

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 11.0 16.3942115768 67% => OK

Performance on vocabulary words:
No of characters: 2121.0 2260.96107784 94% => OK
No of words: 415.0 441.139720559 94% => More content wanted.
Chars per words: 5.11084337349 5.12650576532 100% => OK
Fourth root words length: 4.51348521516 4.56307096286 99% => OK
Word Length SD: 2.87111826321 2.78398813304 103% => OK
Unique words: 220.0 204.123752495 108% => OK
Unique words percentage: 0.530120481928 0.468620217663 113% => OK
syllable_count: 664.2 705.55239521 94% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 11.0 4.96107784431 222% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK

Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 99.9140446911 57.8364921388 173% => OK
Chars per sentence: 151.5 119.503703932 127% => OK
Words per sentence: 29.6428571429 23.324526521 127% => OK
Discourse Markers: 5.57142857143 5.70786347227 98% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.102959299967 0.218282227539 47% => OK
Sentence topic coherence: 0.0374358892614 0.0743258471296 50% => OK
Sentence topic coherence SD: 0.0292414689989 0.0701772020484 42% => Sentences are similar to each other.
Paragraph topic coherence: 0.0512584444483 0.128457276422 40% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.031514832765 0.0628817314937 50% => OK

Essay readability:
automated_readability_index: 17.5 14.3799401198 122% => OK
flesch_reading_ease: 42.04 48.3550499002 87% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 14.6 12.197005988 120% => OK
coleman_liau_index: 12.95 12.5979740519 103% => OK
dale_chall_readability_score: 9.3 8.32208582834 112% => OK
difficult_words: 111.0 98.500998004 113% => OK
linsear_write_formula: 27.0 12.3882235529 218% => Linsear_write_formula is high.
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 27.0 11.9071856287 227% => The average readability is very high. Good job!
What are above readability scores?

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Rates: 75.0 out of 100
Scores by essay e-grader: 4.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 5.0 out of 6
Category: Very Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 419 350
No. of Characters: 2052 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.524 4.7
Average Word Length: 4.897 4.6
Word Length SD: 2.825 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 120 80
No. of Words greater than 7 chars: 83 40
No. of Words greater than 8 chars: 58 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.929 21.0
Sentence Length SD: 18.41 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.314 0.35
Sentence-Para Coherence: 0.627 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 6 5