'The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memorandum, the business manager of a television station concludes that the company should restore the time devoted to weather and local news to previous level in order to attract more views to the program and to avoid losing advertising revenues. however, some musing over evidence before taking any steps is first very much in order.
first, the writer presumes that most of complaints received from viewers were concerned with the coverage of weather and local news. Still, the representative of the the received results are unknown. perhaps, the person in charge of the customer service does not collect enough data covering every age levels. it is possible that 90-percent of the complaints are from the local farmers because they want more information about weather for working. it is also possible that only 5-percent of the viewers reply the questionnaires. if either of these scenarios is true, then the author’s contention that losing advertising profit and audience can be ameliorated does not hold the water.
Second of all, the article implies that the local business canceled their advertising contracts due to the declined coverage of climatic and domestic information. Nevertheless, the reasons that they end the contracts are not clear. possibly, they lose a lot of money so that they don’t have choice, but stop the advertisement. Another explanation is that the local enterprises shift the period of the advertising from later-night to morning because they found more television audience in the morning instead of night and accordingly get better effect of commercial propaganda. if either case is true, then the persuasiveness of the claim would be weaken drastically and the expected improvement would not be conceivable.
Finally, the author suggests that the rating of this television station could be elevated to the previous level by restoring the time of weather and local news to the past year standard. however, the current trend for how much time spent on these contents is not offered. In other words, the past could not represent the future. perhaps, people don’t care about the weather anymore because corona-virus outbreaks and they are not allowed to leave home. it is also possible that 95-percent people don’t care about the do resident message anymore since this city has been developed as a international airport in which plenty of foreigners live. either one of them is true, then the author is barely to claim the effectiveness of the strategy.
In conclusion, it is possible that bringing back the amount of the time on climatic and inhabitant information would have intended effect of attracting more audience and advertising chances. however, the argument is based on three incomplete evidence that undermine its persuasiveness. Therefore, the author must offer the credential of evidence mentioned above.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 459 350
No. of Characters: 2352 1500
No. of Different Words: 231 200
Fourth Root of Number of Words: 4.629 4.7
Average Word Length: 5.124 4.6
Word Length SD: 2.779 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 139 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 55 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 41.727 21.0
Sentence Length SD: 24.065 7.5
Use of Discourse Markers (%): 0.909 0.12
Sentence-Text Coherence: 0.363 0.35
Sentence-Para Coherence: 0.658 0.50
Sentence-Sentence Coherence: 0.072 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 256, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...d to avoid losing advertising revenues. however, some musing over evidence before takin...
^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y steps is first very much in order. first, the writer presumes that most of ...
^^^^^^^^^^
Line 3, column 11, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
... first very much in order. first, the writer presumes that most of compl...
^^^^^
Line 3, column 43, Rule ID: MOST_SOME_OF_NNS[1]
Message: After 'most of', you should use 'the' ('most of the complaints') or simply say ''most complaints''.
Suggestion: most of the complaints; most complaints
... first, the writer presumes that most of complaints received from viewers were concerned wi...
^^^^^^^^^^^^^^^^^^
Line 3, column 173, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the
...ocal news. Still, the representative of the the received results are unknown. perhaps, ...
^^^^^^^
Line 3, column 173, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'the' is left.
Suggestion: the; the
...ocal news. Still, the representative of the the received results are unknown. perhaps, ...
^^^^^^^
Line 3, column 211, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...f the the received results are unknown. perhaps, the person in charge of the customer s...
^^^^^^^
Line 3, column 321, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... enough data covering every age levels. it is possible that 90-percent of the comp...
^^
Line 3, column 459, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
... information about weather for working. it is also possible that only 5-percent of...
^^
Line 3, column 540, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...f the viewers reply the questionnaires. if either of these scenarios is true, then...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ameliorated does not hold the water. Second of all, the article implies that ...
^^^^^^^^^^
Line 5, column 243, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Possibly
...t they end the contracts are not clear. possibly, they lose a lot of money so that they ...
^^^^^^^^
Line 5, column 588, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...better effect of commercial propaganda. if either case is true, then the persuasiv...
^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...mprovement would not be conceivable. Finally, the author suggests that the ra...
^^^^^^^^^^
Line 7, column 198, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...d local news to the past year standard. however, the current trend for how much time sp...
^^^^^^^
Line 7, column 340, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Perhaps
...he past could not represent the future. perhaps, people don’t care about the weather an...
^^^^^^^
Line 7, column 464, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...and they are not allowed to leave home. it is also possible that 95-percent people...
^^
Line 7, column 524, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...that 95-percent people don’t care about the do resident message anymore since this cit...
^^^^^^
Line 7, column 594, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...e since this city has been developed as a international airport in which plenty o...
^
Line 7, column 654, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Either
...ort in which plenty of foreigners live. either one of them is true, then the author is...
^^^^^^
Line 9, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...m the effectiveness of the strategy. In conclusion, it is possible that bring...
^^^^^^^^^^
Line 9, column 202, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
... more audience and advertising chances. however, the argument is based on three incompl...
^^^^^^^
Transition Words or Phrases used:
accordingly, also, but, finally, first, however, if, nevertheless, second, so, still, then, therefore, in conclusion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 59.0 55.5748502994 106% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2420.0 2260.96107784 107% => OK
No of words: 456.0 441.139720559 103% => OK
Chars per words: 5.30701754386 5.12650576532 104% => OK
Fourth root words length: 4.62105577807 4.56307096286 101% => OK
Word Length SD: 2.85170028604 2.78398813304 102% => OK
Unique words: 234.0 204.123752495 115% => OK
Unique words percentage: 0.513157894737 0.468620217663 110% => OK
syllable_count: 753.3 705.55239521 107% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 55.8805544321 57.8364921388 97% => OK
Chars per sentence: 110.0 119.503703932 92% => OK
Words per sentence: 20.7272727273 23.324526521 89% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 22.0 5.25449101796 419% => Less language errors wanted.
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.235634219851 0.218282227539 108% => OK
Sentence topic coherence: 0.0547000932156 0.0743258471296 74% => OK
Sentence topic coherence SD: 0.0897655781439 0.0701772020484 128% => OK
Paragraph topic coherence: 0.126204395644 0.128457276422 98% => OK
Paragraph topic coherence SD: 0.0798358867728 0.0628817314937 127% => OK
Essay readability:
automated_readability_index: 13.9 14.3799401198 97% => OK
flesch_reading_ease: 42.72 48.3550499002 88% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.3 12.197005988 101% => OK
coleman_liau_index: 13.52 12.5979740519 107% => OK
dale_chall_readability_score: 8.44 8.32208582834 101% => OK
difficult_words: 110.0 98.500998004 112% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.