The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The conclusion in the shared memorandum to retract to the former level of time devoted to the local and weather news due to complaints and local business's cancelling their contacts, seems plausible at first, yet when we plunge into the pool of arguments against the recommendation there are a lot of counters to acknowledge.
To exemplify some, the author has shared that the television station has received complaints from the viewers regarding the coverage of weather and local news, yet, the author has not shared the contents of a complaint to deduce their type. One may imply the local news or weather news was not as informative as it should be hence the complaints. Also, the timeframe assigned is not a tantamount to efficiency or clarity of news.
Moreover, the author has not shared the number of complaints received, though, one can believe they were many. There is a possibility that the complaints were filed by the local businesses themselves rather than public in general. The area from which maximum complaints are received is not specified. One can deduce that maybe a certain location is constantly missed by the local news hence the viewers want the station to cover them as well.
Looking at the current high-speed of technology development and television becoming a mere commodity to function just as a projector for paid set top boxes. One can explicitly imply why there is a paucity in the advertisement in television. The reason of the dearth in advertisements is low viewership due to platforms like Hotstar, Netflix and Amazon. Moreover, Youtube and Google paid marketing services provides a lucrative deal for local businesses to reach wider audiences and 100 percent guarantee that their ad is reaching the right audience which television can't provide at that extent. Conversion rate and ROIs in the paid medium platforms on internet is also high than Television. Hence, this could be another reason for divergence of local businesses.
Without looking at the television station's profit-loss sheet changing channel's approach won't be a smart approach. One needs to juxtapose the National news viewership along with local and weather news to check if there is a subsequent decline in the viewership or not. Other than that, the news channel should evalutate the profit margins achieved by airing National News. Also, the cause for increasing National news time in the late night program should be interveined and on the basis of the same further actions should be taken.
Since most of the reasons shared in the prompt are questionable themselves, therefore, one can't come to a concerete conclusion. Even if, the time devoted to weather and local news is retrieved to its original it may not prove beneficial to the television station.
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 455 350
No. of Characters: 2276 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.619 4.7
Average Word Length: 5.002 4.6
Word Length SD: 2.773 2.4
No. of Words greater than 5 chars: 165 100
No. of Words greater than 6 chars: 132 80
No. of Words greater than 7 chars: 95 40
No. of Words greater than 8 chars: 69 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.75 21.0
Sentence Length SD: 10.411 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.309 0.35
Sentence-Para Coherence: 0.563 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 7, column 567, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...ing the right audience which television cant provide at that extent. Conversion rate...
^^^^
Line 11, column 92, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...questionable themselves, therefore, one cant come to a concerete conclusion. Even if...
^^^^
Transition Words or Phrases used:
also, first, hence, if, look, may, moreover, regarding, so, therefore, well, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2323.0 2260.96107784 103% => OK
No of words: 454.0 441.139720559 103% => OK
Chars per words: 5.11674008811 5.12650576532 100% => OK
Fourth root words length: 4.61598047577 4.56307096286 101% => OK
Word Length SD: 2.81930152002 2.78398813304 101% => OK
Unique words: 233.0 204.123752495 114% => OK
Unique words percentage: 0.513215859031 0.468620217663 110% => OK
syllable_count: 720.0 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 62.7632655301 57.8364921388 109% => OK
Chars per sentence: 116.15 119.503703932 97% => OK
Words per sentence: 22.7 23.324526521 97% => OK
Discourse Markers: 4.35 5.70786347227 76% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.355048033119 0.218282227539 163% => OK
Sentence topic coherence: 0.0985861180775 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.0827712848988 0.0701772020484 118% => OK
Paragraph topic coherence: 0.187177710387 0.128457276422 146% => OK
Paragraph topic coherence SD: 0.0806871991283 0.0628817314937 128% => OK
Essay readability:
automated_readability_index: 14.0 14.3799401198 97% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 9.01 8.32208582834 108% => OK
difficult_words: 123.0 98.500998004 125% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.