The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the given argument, business manager of a television station propeses that station should restore the time devoted to weather and local news to it's former level. This memorandum is attract more viewers to program and avoid losing advertising revenues. This revenue is earned via broadcsting advertisements for local businesses in between program. There are inherent limitations and in the argument.
Firstly, author makes his suggestion based on past year trend. During this period, many viewers have complained about station's coverage of weather and local news.
Here auhtor has not taken into consideration may statistical aspects such as out of toal viewers of television station what fraction of people have complained. Also whether complainers were viewers of that television station in the past is not mentioned in the argument. What kind of complaints were recieved is unstated. If complaints were specifically about timing of broadcast or some other problems is not provided in the argument. Has station shifted timing of local and weather news prior to or after national news broadcast is not mentioned too. Author should provide strong evidence that complaints received were specifically related to broadcast timings.
Second supporting point which author mentions is - decline in advertising revenues. The television station earns revenue via broadcasting advertisements during late night shows has lost many contracts. This cannot be attributed to broadcast of national news instead of local news and weather information. There are many other factors which can be seen as a plausible reason. Social media is a powerful advertising tool and hence instead of television channel, local businesses may have moved to online platforms. There can be other stations which are charging them less than a station mentioned in a argument. Hence author must provide any evidence that clears that loss of contracts is specifically due to more devotion of station to national news.
At a same time, current viewership for national news is an important factor for reaching to a conclusion. Shifting local and weather news broadcast to it's former slot may cost station a loss of many current viewers who are specifically interested in national news. Author hasn't stated current viewership trends or any strong evidence which suggests that current viewership is appreciably low as compared to past observations. In order to validate given argument, author should provide sound statistical data for viewership - current and past.
Without sound statistical evidence, following argument can be said to be based on vacuous observations and author must substantiate it with plausible reports.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2020-09-23 | Kashish Santani | 66 | view |
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Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 414 350
No. of Characters: 2236 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.511 4.7
Average Word Length: 5.401 4.6
Word Length SD: 2.838 2.4
No. of Words greater than 5 chars: 180 100
No. of Words greater than 6 chars: 148 80
No. of Words greater than 7 chars: 98 40
No. of Words greater than 8 chars: 60 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 17.25 21.0
Sentence Length SD: 5.41 7.5
Use of Discourse Markers (%): 0.375 0.12
Sentence-Text Coherence: 0.304 0.35
Sentence-Para Coherence: 0.304 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
In the given argument, business manager ...
^^^^
Line 1, column 189, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'attracted'.
Suggestion: attracted
...to its former level. This memorandum is attract more viewers to program and avoid losin...
^^^^^^^
Line 2, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...erent limitations and in the argument. Firstly, author makes his suggestion bas...
^^^^
Line 3, column 161, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...hat fraction of people have complained. Also whether complainers were viewers of tha...
^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ifically related to broadcast timings. Second supporting point which author men...
^^^^
Line 4, column 602, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...g them less than a station mentioned in a argument. Hence author must provide any...
^
Line 4, column 614, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...than a station mentioned in a argument. Hence author must provide any evidence that c...
^^^^^
Line 4, column 710, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...loss of contracts is specifically due to more devotion of station to national new...
^^
Line 5, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... devotion of station to national news. At a same time, current viewership for n...
^^^^^
Line 5, column 277, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: hasn't
...lly interested in national news. Author hasnt stated current viewership trends or any...
^^^^^
Line 6, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ta for viewership - current and past. Without sound statistical evidence, foll...
^^^
Transition Words or Phrases used:
also, but, first, firstly, hence, if, may, second, so, kind of, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 15.0 28.8173652695 52% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 25.0 16.3942115768 152% => OK
Performance on vocabulary words:
No of characters: 2276.0 2260.96107784 101% => OK
No of words: 413.0 441.139720559 94% => More content wanted.
Chars per words: 5.51089588378 5.12650576532 107% => OK
Fourth root words length: 4.50803742585 4.56307096286 99% => OK
Word Length SD: 2.90039215292 2.78398813304 104% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.479418886199 0.468620217663 102% => OK
syllable_count: 695.7 705.55239521 99% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 17.0 22.8473053892 74% => The Avg. Sentence Length is relatively short.
Sentence length SD: 33.5835401152 57.8364921388 58% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 94.8333333333 119.503703932 79% => OK
Words per sentence: 17.2083333333 23.324526521 74% => OK
Discourse Markers: 2.95833333333 5.70786347227 52% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.363265130917 0.218282227539 166% => OK
Sentence topic coherence: 0.104383364687 0.0743258471296 140% => OK
Sentence topic coherence SD: 0.107765835054 0.0701772020484 154% => OK
Paragraph topic coherence: 0.191155661329 0.128457276422 149% => OK
Paragraph topic coherence SD: 0.088783682728 0.0628817314937 141% => OK
Essay readability:
automated_readability_index: 13.1 14.3799401198 91% => Automated_readability_index is low.
flesch_reading_ease: 45.76 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 14.38 12.5979740519 114% => OK
dale_chall_readability_score: 8.26 8.32208582834 99% => OK
difficult_words: 99.0 98.500998004 101% => OK
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.8 11.1389221557 79% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.