The following is a memorandum from the business manager of a television station. "Over the past year, our late-night news program has devoted increased time to national news and less time to weather andlocal news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The business manager decides to persuade people to change trategies what they already have done by proposing several facts that their receiving of complaints from viewers about the change of coverage in certain time and their contract ending with another company. Although the author's opinion seemingly looks plausible, details and deductions underlying his cited facts and statement are rare, thus making his argument weak in logic.
Firstly, the speaker contends that only because they receive some complaints, they assume that their displace of weather and local news with national news is hurting their watchers. Here, his concern makes sense but bot accurate, in that no information is cited to prove that no complaints regarding the weather news is too long were received. On condition that a number of people do not like windy weather and local news, the business manager still change their displacement according to complaints from a small number of people, although that does the action protect some people's value, that hurt more people's. Hence, to speculate whether such change is a sagarious one, more data should be provided.
Secondly, how do we know there are not more business cooperation the manager will get after their change to increase national news? And, even in the worst situation, that they surely will have no more revenues in the future, generalizing that they will lose more revenue from solely one contract ending is problematic. there are a number of reason to explain why the contract ends, is it really because of theri change? Moreover, no tenacious information tells us there will not be further revenues and business cooperations in the future, and such possibility could have been eliminated only by researching into if the national news have relatively more watchers, favorous for company adertising department to invest. Therefore, without figuring out the specific watcher distribution, all decisions seem to be baseless.
To sum up, it is understandable to act to retreive benefits loss, but for a manager, he fails to look at the real logic, receiving complaints does not generally means an atrocious scenario, and the real watcher distribution, making decisions without specific watcher stastics is hard to hold water. Thus, it is necessary for the manager to conduct more researches to strengthen his argumen
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 6 2
No. of Spelling Errors: 10 2
No. of Sentences: 11 15
No. of Words: 375 350
No. of Characters: 1936 1500
No. of Different Words: 204 200
Fourth Root of Number of Words: 4.401 4.7
Average Word Length: 5.163 4.6
Word Length SD: 2.638 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 84 40
No. of Words greater than 8 chars: 45 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 34.091 21.0
Sentence Length SD: 14.5 7.5
Use of Discourse Markers (%): 0.909 0.12
Sentence-Text Coherence: 0.364 0.35
Sentence-Para Coherence: 0.615 0.50
Sentence-Sentence Coherence: 0.144 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 278, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ding with another company. Although the authors opinion seemingly looks plausible, deta...
^^^^^^^
Line 3, column 506, Rule ID: SMALL_NUMBER_OF[1]
Message: Specify a number, remove phrase, use 'a few', or use 'some'
Suggestion: a few; some
...splacement according to complaints from a small number of people, although that does the action p...
^^^^^^^^^^^^^^^^^
Line 5, column 320, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...ely one contract ending is problematic. there are a number of reason to explain why t...
^^^^^
Line 7, column 162, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'mean'
Suggestion: mean
...receiving complaints does not generally means an atrocious scenario, and the real wat...
^^^^^
Transition Words or Phrases used:
but, first, firstly, hence, if, look, moreover, really, regarding, second, secondly, so, still, then, therefore, thus, to sum up
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1985.0 2260.96107784 88% => OK
No of words: 375.0 441.139720559 85% => More content wanted.
Chars per words: 5.29333333333 5.12650576532 103% => OK
Fourth root words length: 4.40055868397 4.56307096286 96% => OK
Word Length SD: 2.70524888976 2.78398813304 97% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.565333333333 0.468620217663 121% => OK
syllable_count: 614.7 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 75.6617355395 57.8364921388 131% => OK
Chars per sentence: 152.692307692 119.503703932 128% => OK
Words per sentence: 28.8461538462 23.324526521 124% => OK
Discourse Markers: 9.84615384615 5.70786347227 173% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.161833423234 0.218282227539 74% => OK
Sentence topic coherence: 0.0554288372107 0.0743258471296 75% => OK
Sentence topic coherence SD: 0.055535677013 0.0701772020484 79% => OK
Paragraph topic coherence: 0.089296879431 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0514544630299 0.0628817314937 82% => OK
Essay readability:
automated_readability_index: 17.9 14.3799401198 124% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 13.99 12.5979740519 111% => OK
dale_chall_readability_score: 9.03 8.32208582834 109% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 12.5 12.3882235529 101% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.