The following is a memorandum from the business manager of a television station."Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the comp

In the preceding argument, the manager links the loss of audiences and advertising revenues with an increase in national news and decrease in weathers during late-night, and thus suggests to restore the time of local news and weather forecast to solve the problem.

Although his argument sounds appealing at first glance, however, upon careful scrutiny, it is rife with premises and holes, and need more thorough investigation and more evidence to support the arguments.

Firstly, the manager claims that many viewers complain about less local news and weather program, so it would be beneficial to restore the time for these genres to attract more audience. However, there's no strong evidence that many viewers previously watch the late-night program switch to other channels because of more national news. So, only though a more detailed investigation on the audience's view of the new program arrangement, can we know how the suggested changes can influence the number of audiences.

Additionally, citing the facts that many local businesses canceled late-night advertising cooperation, the author argues that more local news should be added to attract these advertisers. Although less local news may affect the advertisers' choice, we do not know what is the main reason for them to cancel contracts. Perhaps another local channel is offering a more affordable price to the businesses. To strengthen his or her argument, more evidence should be provided.

Last but not least, the manager believes losing local advertisers leads to a decrease in advertising revenues, which is not good for the TV station. However, it is possible that more late-night national news will attract many bigger nation-wide companies to advertise during their programs, thus promoting, instead of decreasing the advertising income as a whole.

Due to aforementioned evidence, the manager's arguments are not persuasive enough without deeper analysis.

Votes
Average: 5 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 1, column 180, Rule ID: ADMIT_ENJOY_VB[1]
Message: This verb is used with the gerund form: 'suggests restoring'.
Suggestion: suggests restoring
...in weathers during late-night, and thus suggests to restore the time of local news and weather fore...
^^^^^^^^^^^^^^^^^^^
Line 5, column 197, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...nres to attract more audience. However, theres no strong evidence that many viewers pr...
^^^^^^

Transition Words or Phrases used:
but, first, firstly, however, if, may, so, then, thus

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 32.0 55.5748502994 58% => More preposition wanted.
Nominalization: 14.0 16.3942115768 85% => OK

Performance on vocabulary words:
No of characters: 1645.0 2260.96107784 73% => OK
No of words: 299.0 441.139720559 68% => More content wanted.
Chars per words: 5.5016722408 5.12650576532 107% => OK
Fourth root words length: 4.1583189471 4.56307096286 91% => OK
Word Length SD: 2.86804459558 2.78398813304 103% => OK
Unique words: 173.0 204.123752495 85% => More unique words wanted.
Unique words percentage: 0.578595317726 0.468620217663 123% => OK
syllable_count: 504.9 705.55239521 72% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK

Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 54.6966381254 57.8364921388 95% => OK
Chars per sentence: 137.083333333 119.503703932 115% => OK
Words per sentence: 24.9166666667 23.324526521 107% => OK
Discourse Markers: 4.41666666667 5.70786347227 77% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.267586867637 0.218282227539 123% => OK
Sentence topic coherence: 0.0995197101334 0.0743258471296 134% => OK
Sentence topic coherence SD: 0.0967278069965 0.0701772020484 138% => OK
Paragraph topic coherence: 0.136625239808 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.110577952109 0.0628817314937 176% => OK

Essay readability:
automated_readability_index: 16.9 14.3799401198 118% => OK
flesch_reading_ease: 38.66 48.3550499002 80% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.8 12.197005988 113% => OK
coleman_liau_index: 14.92 12.5979740519 118% => OK
dale_chall_readability_score: 9.26 8.32208582834 111% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.