The following is taken from a memo from the advertising director of the super screen movie production company.
"According to a recent from our marketing department, during the past year, fewer people attended super screen produced movies that in any other year."
Positive reviews are great and any company will do all within the bound of her resources to ensure they get one. However, positive reviews must be understood in context and not taken as a given. In the case of Super Screen Movie Production Company, they need to understand if the review was based really on the quality of the movie or other attached experiences, whether their is general decline in the industry of such movie before increasing advitisement on promoting what's nearing a deadend and only a select few that is not able to drive profitability that remain in the market.
Firstly, what are the context of the reviews? Are the reviews about the quality of the movie? If yes, what is the age distribution of those giving such reivew? Are they the aged or the young? All and more of similar questions will help the company bring context to understanding the reviews that customers have provided. It is this undestanding that will help in appropraitely channelling of advertisement spending of the company.
Secondly, Is the genre of the movie generally on a decline in terms of demand? If so, no amount of advertisement spending may be able to increase viewership.
Thirdly, could the quality movies be made available via other means beyond current means. This may be responsible for the decline in the current year against previous. Consumers behavior changes and if companies are not sensitive enough to respond to this, it may result in declining turnover.
Answering all and more of similar questions like the above, will help Super Screen Movie to properly evaluate if indeed it should increase advertisement spending and if so in what specific direction.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 15 15
No. of Words: 280 350
No. of Characters: 1362 1500
No. of Different Words: 154 200
Fourth Root of Number of Words: 4.091 4.7
Average Word Length: 4.864 4.6
Word Length SD: 2.751 2.4
No. of Words greater than 5 chars: 100 100
No. of Words greater than 6 chars: 79 80
No. of Words greater than 7 chars: 47 40
No. of Words greater than 8 chars: 30 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.667 21.0
Sentence Length SD: 14.008 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.316 0.35
Sentence-Para Coherence: 0.574 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 372, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
... or other attached experiences, whether their is general decline in the industry of s...
^^^^^
Line 1, column 471, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: what's
...re increasing advitisement on promoting whats nearing a deadend and only a select few...
^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, may, really, second, secondly, so, third, thirdly
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 4.0 13.6137724551 29% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1410.0 2260.96107784 62% => OK
No of words: 280.0 441.139720559 63% => More content wanted.
Chars per words: 5.03571428571 5.12650576532 98% => OK
Fourth root words length: 4.09062348924 4.56307096286 90% => OK
Word Length SD: 2.81278966762 2.78398813304 101% => OK
Unique words: 151.0 204.123752495 74% => More unique words wanted.
Unique words percentage: 0.539285714286 0.468620217663 115% => OK
syllable_count: 443.7 705.55239521 63% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 0.0 8.76447105788 0% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 15.0 19.7664670659 76% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 84.0963468621 57.8364921388 145% => OK
Chars per sentence: 94.0 119.503703932 79% => OK
Words per sentence: 18.6666666667 23.324526521 80% => OK
Discourse Markers: 5.53333333333 5.70786347227 97% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.149294021445 0.218282227539 68% => OK
Sentence topic coherence: 0.0437147858245 0.0743258471296 59% => OK
Sentence topic coherence SD: 0.050980364856 0.0701772020484 73% => OK
Paragraph topic coherence: 0.0845313127274 0.128457276422 66% => OK
Paragraph topic coherence SD: 0.0476650161599 0.0628817314937 76% => OK
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.31 8.32208582834 100% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 18.0 12.3882235529 145% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.