"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The director of the Super Screen Movie Production Company is assuming that with the increment of the budget towards the advertisement will attract the viewer, which will therefore be the boost for their movies. The author's contention might be valid, but before the persuasiveness of it can be properly measured, he must answer the following these questions.
First of all, the author is giving his assumption that are based on the recent report from the marketing department but the author is not mentioning anywhere in the argument about the depth of the recent reports. The report might not be the representative for all the viewers out there, only few of the viewers data might have been included, from which the author is making the assumption. For example, there might be thousands of viewers of the movies within the different society, but the reports are only being taken from the few percentage of its viewer. If any of this reason given above is valid then the authors assumption doesn’t hold water.
Secondly, the director is making assumptions that are taken from the past year data. But the author fails to mention the exact data of the past year. Perhaps, he is assuming only by taking past years data only. There might be the case that there were many viewers of that movies before past 2 years, and due to economic recession, that was occurred on that town, people were not able to watch movies within their locality. For example, there was a huge economic crisis that arouse during the time of pandemic, 2 years back, and then the production of movies was on hold for some period of time. Which therefor causes the production of the movies be in loss. If any of the reasons presented above is true, then the authors assumption would be based on the lack of research for the argument given above.
Finally, the author is assuming that, contents of the movies are not reaching to the viewers because of the lack of advertisement of movie. What if the contents of the movies are actually not that great due to which the viewers are not interested towards the movies? For example, there were only 10 percent of the viewers from the town where most of the people used to enjoy the entertainment of the movies. If this has to be taken into account, then where are the other 90 percentage of people who used to watch the movies before. It might be the case that the quality of the movies is degrading from the quality it used to be in the past. If any of the reasons presented above in the paragraph is true then the authors assumptions in the argument above lack the depth of knowledge.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 2 2
No. of Sentences: 19 15
No. of Words: 461 350
No. of Characters: 2094 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.634 4.7
Average Word Length: 4.542 4.6
Word Length SD: 2.366 2.4
No. of Words greater than 5 chars: 132 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.263 21.0
Sentence Length SD: 8.019 7.5
Use of Discourse Markers (%): 0.737 0.12
Sentence-Text Coherence: 0.365 0.35
Sentence-Para Coherence: 0.365 0.50
Sentence-Sentence Coherence: 0.156 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 216, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...fore be the boost for their movies. The authors contention might be valid, but before t...
^^^^^^^
Line 2, column 303, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
... the viewers out there, only few of the viewers data might have been included, from whi...
^^^^^^^
Line 2, column 529, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun percentage seems to be countable; consider using: 'few percentages'.
Suggestion: few percentages
...e reports are only being taken from the few percentage of its viewer. If any of this reason gi...
^^^^^^^^^^^^^^
Line 2, column 559, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... from the few percentage of its viewer. If any of this reason given above is valid...
^^
Line 2, column 611, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...is reason given above is valid then the authors assumption doesn’t hold water. Secondl...
^^^^^^^
Line 3, column 194, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
...aps, he is assuming only by taking past years data only. There might be the case that...
^^^^^
Line 3, column 579, Rule ID: PERIOD_OF_TIME[1]
Message: Use simply 'period'.
Suggestion: period
...oduction of movies was on hold for some period of time. Which therefor causes the production o...
^^^^^^^^^^^^^^
Line 3, column 595, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Which” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...es was on hold for some period of time. Which therefor causes the production of the m...
^^^^^
Line 3, column 714, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...asons presented above is true, then the authors assumption would be based on the lack o...
^^^^^^^
Line 4, column 641, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... the quality it used to be in the past. If any of the reasons presented above in t...
^^
Transition Words or Phrases used:
actually, but, finally, first, if, second, secondly, so, then, therefore, as to, for example, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 37.0 19.6327345309 188% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 75.0 55.5748502994 135% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2144.0 2260.96107784 95% => OK
No of words: 460.0 441.139720559 104% => OK
Chars per words: 4.66086956522 5.12650576532 91% => OK
Fourth root words length: 4.6311565067 4.56307096286 101% => OK
Word Length SD: 2.43949853845 2.78398813304 88% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.404347826087 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 666.0 705.55239521 94% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 47.6071760693 57.8364921388 82% => OK
Chars per sentence: 112.842105263 119.503703932 94% => OK
Words per sentence: 24.2105263158 23.324526521 104% => OK
Discourse Markers: 5.57894736842 5.70786347227 98% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.258371389447 0.218282227539 118% => OK
Sentence topic coherence: 0.0885162879156 0.0743258471296 119% => OK
Sentence topic coherence SD: 0.0546478139173 0.0701772020484 78% => OK
Paragraph topic coherence: 0.165850058084 0.128457276422 129% => OK
Paragraph topic coherence SD: 0.0191175727441 0.0628817314937 30% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.6 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 64.04 48.3550499002 132% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.04 12.5979740519 80% => OK
dale_chall_readability_score: 7.4 8.32208582834 89% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.