The following is taken from a memo from the advertising director of the Super Screen Movie Production

Essay topics:

The following is taken from a memo from the advertising director of the Super Screen Movie Production

Taking the report into consideration, there some questions that Super Screen has to ask themselves before taking any decision. I disagree with the recommendation because there should be answers to some questions before we can take the recommendation into consideration.

First of all, I would like to ask if the positive review from the reviewers are true?
Sometimes reviewers don't really speak the truth when they are being asked about their about a particular brand. They feel they will destroy the brand if they do that. Super Screen might be losing customers because the customers are not getting what they deserve even though they are giving good reviews. An example is certain applications on AppStore. You would realize that when you open them you would see good reviews meanwhile the app is not functioning well. As a prospective customer seeing such a thing, I won't patronize the app.

The next question I would like to ask is that, are they really showing quality content to their customers? If the answer is yes, then they can consider allocating a greater share of their budget to reaching out to the public. If the answer is no, then no amount of advertisement will get them, new customers. Customers always want good and quality content once they know they are paying for it. If you fail to provide quality content then you will lose both old customers and prospective customers.

Finally, I would like to ask if the content they are giving out is what the customers like? A brand always has to take its customers into consideration in decision-making. An example is producing a movie that promotes racism in Africa. That particular movie won't make sales because people in Africa are always fighting against racism. Producing such a movie means that they didn't take the viewers into consideration.

Therefore I disagree with the recommendation because there should be answers to the above question before we can take it into consideration.

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Average: 4.8 (2 votes)
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Essay Categories

Comments

Grammar and spelling errors:
Line 4, column 21, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...eviewers are true? Sometimes reviewers dont really speak the truth when they are be...
^^^^
Line 4, column 262, Rule ID: AFFORD_VB[1]
Message: This verb is used with the infinitive: 'to even'
Suggestion: to even
...omers are not getting what they deserve even though they are giving good reviews. An...
^^^^
Line 8, column 375, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
... Producing such a movie means that they didnt take the viewers into consideration. ...
^^^^^
Line 10, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...take the viewers into consideration. Therefore I disagree with the recommendation beca...
^^^^^^^^^

Transition Words or Phrases used:
finally, first, if, really, so, then, therefore, well, while, as to, first of all

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 41.0 28.8173652695 142% => Less pronouns wanted
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 11.0 16.3942115768 67% => OK

Performance on vocabulary words:
No of characters: 1641.0 2260.96107784 73% => OK
No of words: 327.0 441.139720559 74% => More content wanted.
Chars per words: 5.01834862385 5.12650576532 98% => OK
Fourth root words length: 4.25242769721 4.56307096286 93% => OK
Word Length SD: 2.80429968746 2.78398813304 101% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.498470948012 0.468620217663 106% => OK
syllable_count: 507.6 705.55239521 72% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 26.8709880726 57.8364921388 46% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 82.05 119.503703932 69% => OK
Words per sentence: 16.35 23.324526521 70% => OK
Discourse Markers: 4.05 5.70786347227 71% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.0613000624028 0.218282227539 28% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0207125575706 0.0743258471296 28% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0299763313884 0.0701772020484 43% => Sentences are similar to each other.
Paragraph topic coherence: 0.0372473193286 0.128457276422 29% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0291572840287 0.0628817314937 46% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.

Essay readability:
automated_readability_index: 10.4 14.3799401198 72% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.54 12.5979740519 92% => OK
dale_chall_readability_score: 7.09 8.32208582834 85% => OK
difficult_words: 55.0 98.500998004 56% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?

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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.

Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 4 2
No. of Sentences: 20 15
No. of Words: 331 350
No. of Characters: 1601 1500
No. of Different Words: 157 200
Fourth Root of Number of Words: 4.265 4.7
Average Word Length: 4.837 4.6
Word Length SD: 2.738 2.4
No. of Words greater than 5 chars: 109 100
No. of Words greater than 6 chars: 77 80
No. of Words greater than 7 chars: 49 40
No. of Words greater than 8 chars: 37 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.55 21.0
Sentence Length SD: 4.08 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.306 0.35
Sentence-Para Coherence: 0.519 0.50
Sentence-Sentence Coherence: 0.132 0.07
Number of Paragraphs: 5 5