The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising. “
Write a response in which you discuss what questions would need to be answered in order to decide wheter the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The memo states that fewer people watched super screen-produced movies comparison to last year and there is increase in percentage of positive reviews by reviewers.it states that this is not the fault of quality of their movie it is because of lack of awareness among the people who like to watch movies.However, this argument is based on some assumptions and there are some questions which is to be answered to validate the argument.
First of all,Director of super screen movie production states that the recent report from thier marketing department
show
that less people attended movies produced by them.However,In this argument,director fails to provide the truthfulness of reports or fails to provide the legitimate source of report .they concluded on the basis of this report and to confirm the result it is necessary to trust the authenticity of report. if report has some error in the result then there will be adverse effect on the argument.
Second of all,Director states that there is a percentage increase in the number of positive reviews comparison to last year but author fails to provide the actual number of reviewers participated in this year and last year to review the movies.For instance,suppose last year 100 people watched the movie out of which 40 people reviewed the movie positively it means 40% people liked the movie and this year 80 people watched the movie and out of which same 40 people reviewed the movie it
shows
that 50% people liked the movies.Now there is an increase in percentage while number of reviewers is same .so author needs to give the records of number of reviewers for both earlier and this year.these records will help to confirm that there is no fault of quality.
Third of all,Director assumed that lack of awareness among people is the only reason for people not attending their movies and if they increase their budget for advertising their movies then this will surely hike the number of movie watchers.May be people are used to the movies produced by super screen company by watching same content and story in almost every movie.Now they are like to watch other genre which can produced by any other production company .this flaw is vulnerable to the assumption of increasing in the budget will rise in the numbers of people .
These are the some necessary questions which is to be answered by the director or author to validate the argument.author should consider the facts that he should examine the authencity of report presented by marketing team and he should also provide the number of participants who reviewed the movie for both the years and he should also give the solid evidence which bolster the statement that their movie quality is better than previous.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 13 2
No. of Spelling Errors: 6 2
No. of Sentences: 8 15
No. of Words: 469 350
No. of Characters: 2238 1500
No. of Different Words: 176 200
Fourth Root of Number of Words: 4.654 4.7
Average Word Length: 4.772 4.6
Word Length SD: 2.473 2.4
No. of Words greater than 5 chars: 161 100
No. of Words greater than 6 chars: 101 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 58.625 21.0
Sentence Length SD: 31.281 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.439 0.35
Sentence-Para Coherence: 0.684 0.50
Sentence-Sentence Coherence: 0.113 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 305, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: However
...ong the people who like to watch movies.However, this argument is based on some assumpt...
^^^^^^^
Line 3, column 13, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , Director
...o validate the argument. First of all,Director of super screen movie production states...
^^^^^^^^^
Line 5, column 6, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
... thier marketing department show that less people attended movies produced by them...
^^^^
Line 5, column 51, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: However
...people attended movies produced by them.However,In this argument,director fails to prov...
^^^^^^^
Line 5, column 58, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , In
...attended movies produced by them.However,In this argument,director fails to provide...
^^^
Line 5, column 75, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , director
...roduced by them.However,In this argument,director fails to provide the truthfulness of re...
^^^^^^^^^
Line 5, column 181, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
... provide the legitimate source of report .they concluded on the basis of this repo...
^^
Line 5, column 305, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...ry to trust the authenticity of report. if report has some error in the result th...
^^
Line 5, column 305, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...ry to trust the authenticity of report. if report has some error in the result th...
^^
Line 5, column 307, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... to trust the authenticity of report. if report has some error in the result then...
^^
Line 7, column 14, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , Director
...effect on the argument. Second of all,Director states that there is a percentage incre...
^^^^^^^^^
Line 7, column 173, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...or fails to provide the actual number of reviewers participated in this year and ...
^^
Line 7, column 246, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: For
...year and last year to review the movies.For instance,suppose last year 100 people w...
^^^
Line 7, column 258, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , suppose
...t year to review the movies.For instance,suppose last year 100 people watched the movie ...
^^^^^^^^
Line 9, column 34, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Now
...shows that 50% people liked the movies.Now there is an increase in percentage whil...
^^^
Line 9, column 88, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...n increase in percentage while number of reviewers is same .so author needs to g...
^^
Line 9, column 107, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ntage while number of reviewers is same .so author needs to give the records of ...
^^
Line 9, column 108, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...tage while number of reviewers is same .so author needs to give the records of n...
^^
Line 12, column 13, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , Director
...s no fault of quality. Third of all,Director assumed that lack of awareness among pe...
^^^^^^^^^
Line 12, column 213, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... their movies then this will surely hike the number of movie watchers.May be peop...
^^
Line 12, column 244, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: May
...rely hike the number of movie watchers.May be people are used to the movies produc...
^^^
Line 12, column 371, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Now
...content and story in almost every movie.Now they are like to watch other genre whic...
^^^
Line 12, column 460, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...produced by any other production company .this flaw is vulnerable to the assumptio...
^^
Line 12, column 506, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... flaw is vulnerable to the assumption of increasing in the budget will rise in th...
^^
Line 12, column 567, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...udget will rise in the numbers of people . These are the some necessary questions...
^^
Line 13, column 15, Rule ID: THE_SOME_DAY[1]
Message: Did you mean 'same'?
Suggestion: same
... the numbers of people . These are the some necessary questions which is to be ans...
^^^^
Line 13, column 45, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e are the some necessary questions which is to be answered by the director or aut...
^^
Transition Words or Phrases used:
also, but, first, however, if, may, second, so, then, third, while, for instance, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 38.0 28.8173652695 132% => Less pronouns wanted
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2300.0 2260.96107784 102% => OK
No of words: 457.0 441.139720559 104% => OK
Chars per words: 5.03282275711 5.12650576532 98% => OK
Fourth root words length: 4.62358717085 4.56307096286 101% => OK
Word Length SD: 2.77633803046 2.78398813304 100% => OK
Unique words: 180.0 204.123752495 88% => More unique words wanted.
Unique words percentage: 0.393873085339 0.468620217663 84% => More unique words wanted or less content wanted.
syllable_count: 712.8 705.55239521 101% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 6.0 19.7664670659 30% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 76.0 22.8473053892 333% => The Avg. Sentence Length is relatively long.
Sentence length SD: 201.726230873 57.8364921388 349% => The lengths of sentences changed so frequently.
Chars per sentence: 383.333333333 119.503703932 321% => Less chars_per_sentence wanted.
Words per sentence: 76.1666666667 23.324526521 327% => Less words per sentence wanted.
Discourse Markers: 15.6666666667 5.70786347227 274% => Less transition words/phrases wanted.
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 27.0 5.25449101796 514% => Less language errors wanted.
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.294751437198 0.218282227539 135% => OK
Sentence topic coherence: 0.15524352679 0.0743258471296 209% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.093865322276 0.0701772020484 134% => OK
Paragraph topic coherence: 0.173524076277 0.128457276422 135% => OK
Paragraph topic coherence SD: 0.128136411633 0.0628817314937 204% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 40.3 14.3799401198 280% => Automated_readability_index is high.
flesch_reading_ease: -5.66 48.3550499002 -12% => Flesch_reading_ease is low.
smog_index: 14.6 7.1628742515 204% => Smog_index is high.
flesch_kincaid_grade: 32.9 12.197005988 270% => Flesch kincaid grade is high.
coleman_liau_index: 13.08 12.5979740519 104% => OK
dale_chall_readability_score: 10.27 8.32208582834 123% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 29.5 12.3882235529 238% => Linsear_write_formula is high.
gunning_fog: 32.4 11.1389221557 291% => Gunning_fog is high.
text_standard: 33.0 11.9071856287 277% => The average readability is very high. Good job!
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.