The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The argument states that even though the percentage of positive reviews for Super Screen produced movies has increased, the number of people attending the movies has reduced compared to the past years. It states that the reviews are not reaching the public and the lack an awareness of the availability of good quality movies. Hence, it has been concluded that a higher budget needs to be allocated for advertising. Even though the argument is sound, it does make few unwarranted assumptions which are elucidated below.
Firstly, the case where the reviews are reaching enough people has not been considered. Are people not attending the movies even if they are aware of positive reviews? Do they have other options of watching those movies? In the world of busy people, it has become a normal to watch movies on streaming websites. That could have affected the number of people attending the movies considerably.
Secondly, it has been mentioned that the percentage of positive reviews has increased compared to past year. But by how much percentage has it increased has not been said. Is this percentage increase in positive reviews very low? If yes, it would not considerably affect the decision taken by the public to not attend the movies. Hence a detailed analysis needs to be provided on how much increase of positive reviews was.
Lastly, people’s ideologies are changing from time to time. Movies should be adaptable to these changes. There is no information on the passage regarding what kind of movies are being produced. It might be true that good quality movies are being produced. But do these movies match the mindset of the present viewers? If it doesn't, it would be obvious that fewer people would attend the movies and increasing the budget for advertising will not help the situation.
Hence it can be concluded that the above questions need answers before a conclusion could be attained and an appropriate decision be taken.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 3 2
No. of Sentences: 21 15
No. of Words: 325 350
No. of Characters: 1587 1500
No. of Different Words: 156 200
Fourth Root of Number of Words: 4.246 4.7
Average Word Length: 4.883 4.6
Word Length SD: 2.547 2.4
No. of Words greater than 5 chars: 121 100
No. of Words greater than 6 chars: 81 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 34 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 15.476 21.0
Sentence Length SD: 6.021 7.5
Use of Discourse Markers (%): 0.571 0.12
Sentence-Text Coherence: 0.32 0.35
Sentence-Para Coherence: 0.53 0.50
Sentence-Sentence Coherence: 0.073 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 331, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...by the public to not attend the movies. Hence a detailed analysis needs to be provide...
^^^^^
Line 7, column 325, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...e mindset of the present viewers? If it doesnt, it would be obvious that fewer people ...
^^^^^^
Line 9, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...rtising will not help the situation. Hence it can be concluded that the above ques...
^^^^^
Transition Words or Phrases used:
but, first, firstly, hence, if, lastly, regarding, second, secondly, so, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 25.0 28.8173652695 87% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1637.0 2260.96107784 72% => OK
No of words: 324.0 441.139720559 73% => More content wanted.
Chars per words: 5.0524691358 5.12650576532 99% => OK
Fourth root words length: 4.24264068712 4.56307096286 93% => OK
Word Length SD: 2.62290299166 2.78398813304 94% => OK
Unique words: 156.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.481481481481 0.468620217663 103% => OK
syllable_count: 511.2 705.55239521 72% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 36.3430992305 57.8364921388 63% => OK
Chars per sentence: 77.9523809524 119.503703932 65% => OK
Words per sentence: 15.4285714286 23.324526521 66% => OK
Discourse Markers: 3.80952380952 5.70786347227 67% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.189888193374 0.218282227539 87% => OK
Sentence topic coherence: 0.0577348913585 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0583427289795 0.0701772020484 83% => OK
Paragraph topic coherence: 0.0960384013231 0.128457276422 75% => OK
Paragraph topic coherence SD: 0.0590695065267 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 10.1 14.3799401198 70% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.71 12.5979740519 93% => OK
dale_chall_readability_score: 7.94 8.32208582834 95% => OK
difficult_words: 73.0 98.500998004 74% => More difficult words wanted.
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 62.5 out of 100
Scores by essay e-grader: 3.75 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.