The following is taken from a memo from the advertising director of the Super Screen Movie Production Company According to a recent report from our marketing department during the past year fewer people attended Super Screen produced movies than in any ot

Essay topics:

The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.

“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”

Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.

The advertising director of Super Screen Movie Production Company concludes that the problem of a decline in attendance is due to a lack of awareness of the movie, rather than it's quality. This is based on evidence of how the percentage of positive reviews has increased - even though the overall attendance has not. However, the given argument is based upon the following three assumptions, and answering those seems necessary before reaching a conclusion.

Firstly, what was the trend of positive reviews of period spanning longer than last year? If the quality stays consistently bad, it might disappoint a large chunk of the audience. They might switch to other movies - hurting the company further. The cult that was once growing - which would come and watch as soon as anything is released - might shrink, until it stops existing. One cannot assume that the people are still interested in movies produced by the company. If the stated reason holds merit, then the given argument is clearly flawed.

Secondly, what were the interest demographics of the target audience of the report? For example, let us assume that the The Hulk by Marvel Studios was a below par movie. If the marketing department of Marvel Studios survey audience who are a majority of Hulk fans - the report would skirt the dissatisfaction of the overall audience and it's lower quality by the excitement of "true" fans. Thus, the example suggests how it is necessary to ensure a heterogeneous distribution to obtain actual insight - and further weakens the conclusion.

Lastly, has movies been the most exciting source of entertainment? If the previous moviegoers are now exposed to the new age VR headsets - it is probable that a part of the audience might divert to that. Additionaly, if there is a behavioral shift among people, and are now choosing to stay home - they might switch to sources like board games. Thus, this illustrates it cannot be assumed that the number of people who watch movies above anything else has stayed constant, and increases the flaws in the argument.

To conclude, due to the above stated counterpoints, the current argument is clearly flawed. It is requested to provide further evidence accomodating the stated questions. If the author is able to answer these questions by providing additional evidence, then the conclusion can be truly evaluated.

Average: 5.8 (2 votes)
Essay Categories


Grammar and spelling errors:
Line 5, column 117, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: the For example, let us assume that the The Hulk by Marvel Studios was a below par ...
Line 5, column 117, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'The' is left.
Suggestion: the; The For example, let us assume that the The Hulk by Marvel Studios was a below par ...
Line 7, column 68, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... most exciting source of entertainment? If the previous moviegoers are now exposed...

Transition Words or Phrases used:
but, first, firstly, however, if, lastly, second, secondly, so, still, then, thus, for example

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 47.0 55.5748502994 85% => OK
Nominalization: 20.0 16.3942115768 122% => OK

Performance on vocabulary words:
No of characters: 1985.0 2260.96107784 88% => OK
No of words: 385.0 441.139720559 87% => More content wanted.
Chars per words: 5.15584415584 5.12650576532 101% => OK
Fourth root words length: 4.4296068528 4.56307096286 97% => OK
Word Length SD: 2.85527024319 2.78398813304 103% => OK
Unique words: 216.0 204.123752495 106% => OK
Unique words percentage: 0.561038961039 0.468620217663 120% => OK
syllable_count: 612.9 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.7503216362 57.8364921388 74% => OK
Chars per sentence: 99.25 119.503703932 83% => OK
Words per sentence: 19.25 23.324526521 83% => OK
Discourse Markers: 4.7 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.142397589221 0.218282227539 65% => OK
Sentence topic coherence: 0.0375681341237 0.0743258471296 51% => OK
Sentence topic coherence SD: 0.0624069551248 0.0701772020484 89% => OK
Paragraph topic coherence: 0.0708048853118 0.128457276422 55% => OK
Paragraph topic coherence SD: 0.0615165709109 0.0628817314937 98% => OK

Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.65 12.5979740519 100% => OK
dale_chall_readability_score: 8.8 8.32208582834 106% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?


Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 1 2
No. of Sentences: 20 15
No. of Words: 385 350
No. of Characters: 1913 1500
No. of Different Words: 208 200
Fourth Root of Number of Words: 4.43 4.7
Average Word Length: 4.969 4.6
Word Length SD: 2.677 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 105 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.25 21.0
Sentence Length SD: 7.134 7.5
Use of Discourse Markers (%): 0.7 0.12
Sentence-Text Coherence: 0.278 0.35
Sentence-Para Coherence: 0.514 0.50
Sentence-Sentence Coherence: 0.048 0.07
Number of Paragraphs: 5 5