Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.
The prompt concludes that the late-night news program will attract more customers and will not lose any more revenues on advertising if they go back to dedicating more time to weather and local news. They come to this conclusion since after switching to national news they received a lot of complaints regarding the channel's coverage of weather and local news and the advertising businesses that had a contract with the late-night news program have canceled it. This argument is not strong for two reasons.
We do not know if the viewers will come back to the program even after the program goes back to local and weather news. It is possible that when the viewers did not find the news that they hoped for on this late-night news program, they switched to a different one that satisfied their news needs. If this new program gives them the news they want and if the viewer starts liking it, they might stick with it. Thus, regardless of what the late-night news program does, they may not get their old viewers back. Since there is not enough evidence to conclude this, the argument is weak.
Similarly, the business partners might not come back as they might have found different news programs that wish to broadcast local and weather news. If they started a new contract with a different news program, they will not come back to the old late-night news program. If there are other businesses that are willing to start a contract with the late-night program, they will be able to increase their revenues. Thus, without information about the businesses, the argument is weak.
As per the lack of evidence shown above, the argument that the late-night news program will attract more viewers and advertising businesses in order to increase their revenue by going back to broadcasting local and weather news is weakened. Unless the business manager provides the required evidence, the argument is weak.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 3 2
No. of Sentences: 14 15
No. of Words: 323 350
No. of Characters: 1550 1500
No. of Different Words: 134 200
Fourth Root of Number of Words: 4.239 4.7
Average Word Length: 4.799 4.6
Word Length SD: 2.448 2.4
No. of Words greater than 5 chars: 95 100
No. of Words greater than 6 chars: 88 80
No. of Words greater than 7 chars: 60 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.071 21.0
Sentence Length SD: 10.264 7.5
Use of Discourse Markers (%): 0.643 0.12
Sentence-Text Coherence: 0.418 0.35
Sentence-Para Coherence: 0.571 0.50
Sentence-Sentence Coherence: 0.14 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 317, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'channels'' or 'channel's'?
Suggestion: channels'; channel's
...eived a lot of complaints regarding the channels coverage of weather and local news and ...
^^^^^^^^
Transition Words or Phrases used:
if, may, regarding, similarly, so, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1587.0 2260.96107784 70% => OK
No of words: 323.0 441.139720559 73% => More content wanted.
Chars per words: 4.9133126935 5.12650576532 96% => OK
Fourth root words length: 4.23936324884 4.56307096286 93% => OK
Word Length SD: 2.47529367156 2.78398813304 89% => OK
Unique words: 137.0 204.123752495 67% => More unique words wanted.
Unique words percentage: 0.424148606811 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 465.3 705.55239521 66% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 62.4279176167 57.8364921388 108% => OK
Chars per sentence: 113.357142857 119.503703932 95% => OK
Words per sentence: 23.0714285714 23.324526521 99% => OK
Discourse Markers: 2.78571428571 5.70786347227 49% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.34607002617 0.218282227539 159% => OK
Sentence topic coherence: 0.141634254835 0.0743258471296 191% => OK
Sentence topic coherence SD: 0.0951634830172 0.0701772020484 136% => OK
Paragraph topic coherence: 0.253378139072 0.128457276422 197% => OK
Paragraph topic coherence SD: 0.0636668951991 0.0628817314937 101% => OK
Essay readability:
automated_readability_index: 13.2 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 65.05 48.3550499002 135% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 7.17 8.32208582834 86% => OK
difficult_words: 49.0 98.500998004 50% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.