If a product is good or it meets people’s needs, people will buy it. So advertising is unnecessary and no more than entertainment. Agree or disagree?
There is a common concensus that buyers make their purchase based on demand, therefore the role of advertisements are inessential. I mostly object to the view as the marketing strategy renders people familiar with and furnishes the public with quality and functions of advertised offerings. Even though overexploitation of advertising may have negative implications upon a product, its merits would overshadow the demerits.
Repetition of advertisements entrenches impression of product and service in consumers’ minds. A prime example is that when a random advertising clip appear on a television, the product’s images and uses will be embeded unconsiously in viewers’ head. This gimmick will play out when people go to a store where the same product is stocked, at which its appearance is a reminiscent of the propagated product would steer people toward selecting it.
Another reason why I believe that advertising is beneficial is that it indirectly flaunts values of goods and services. Not only the product’s name but also its message, philosophy, and standout features will be circulated simultaneously which helps manifest the brand identity. In the long run, the utilization of advertisement as a marketing channel will empower brand awareness which facilitates new product launch, fosters customers’ loyalty, and market penetration.
Admittedly, the abuse of advertising approach takes a toll on businesses. If advertisements are executed without creativity, they may bore their customers, making them abhor the products. Once case in point is that the repetitive and monotonous utilization of cold calling from investment banking firm, by which brokers quickly make their listeners disappointed with same calling patterns. However, the calling technique can be harnessed as an effective way to take care of clients.
In sum, I almost disagree with the notion that advertising is futile in order to seduce people into buying what they crave for. Avertisements familiarize people with new products and spur brand images. Even though out-moded marketing instrument such as cold calling may plague companies’ effort, it can be deployed to look after for people who have already made their purchases. Thus, the outpost of advertising is still of prime importance.
Transition Words or Phrases used:
also, but, however, if, look, may, so, still, therefore, thus, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 13.1623246493 114% => OK
Auxiliary verbs: 11.0 7.85571142285 140% => OK
Conjunction : 10.0 10.4138276553 96% => OK
Relative clauses : 14.0 7.30460921844 192% => OK
Pronoun: 23.0 24.0651302605 96% => OK
Preposition: 42.0 41.998997996 100% => OK
Nominalization: 10.0 8.3376753507 120% => OK
Performance on vocabulary words:
No of characters: 1940.0 1615.20841683 120% => OK
No of words: 348.0 315.596192385 110% => OK
Chars per words: 5.57471264368 5.12529762239 109% => OK
Fourth root words length: 4.31911543099 4.20363070211 103% => OK
Word Length SD: 3.17418845082 2.80592935109 113% => OK
Unique words: 216.0 176.041082164 123% => OK
Unique words percentage: 0.620689655172 0.561755894193 110% => OK
syllable_count: 601.2 506.74238477 119% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 6.0 2.52805611222 237% => Less articles wanted as sentence beginning.
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.76152304609 84% => OK
Performance on sentences:
How many sentences: 17.0 16.0721442886 106% => OK
Sentence length: 20.0 20.2975951904 99% => OK
Sentence length SD: 43.3752436847 49.4020404114 88% => OK
Chars per sentence: 114.117647059 106.682146367 107% => OK
Words per sentence: 20.4705882353 20.7667163134 99% => OK
Discourse Markers: 4.11764705882 7.06120827912 58% => More transition words/phrases wanted.
Paragraphs: 5.0 4.38176352705 114% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 7.0 8.67935871743 81% => OK
Sentences with negative sentiment : 6.0 3.9879759519 150% => OK
Sentences with neutral sentiment: 4.0 3.4128256513 117% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.231629707178 0.244688304435 95% => OK
Sentence topic coherence: 0.0726255003219 0.084324248473 86% => OK
Sentence topic coherence SD: 0.0480061307777 0.0667982634062 72% => OK
Paragraph topic coherence: 0.127600387409 0.151304729494 84% => OK
Paragraph topic coherence SD: 0.0601500996276 0.056905535591 106% => OK
Essay readability:
automated_readability_index: 15.0 13.0946893788 115% => OK
flesch_reading_ease: 42.72 50.2224549098 85% => OK
smog_index: 11.2 7.44779559118 150% => OK
flesch_kincaid_grade: 12.3 11.3001002004 109% => OK
coleman_liau_index: 15.03 12.4159519038 121% => OK
dale_chall_readability_score: 9.57 8.58950901804 111% => OK
difficult_words: 109.0 78.4519038076 139% => OK
linsear_write_formula: 12.5 9.78957915832 128% => OK
gunning_fog: 10.0 10.1190380762 99% => OK
text_standard: 10.0 10.7795591182 93% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.