Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
Numerous people find advertising annoying, and many of them have developed the habit of skipping to other programs when seeing ads. Despite this fact, I believe marketing pundits always have other sophisticated tactics to so that their products or services can reach the customers successfully.
The proliferation of social media in conjunction with personal smart devices have boosted the pervasiveness of ads despite the fact that many people think the contents are irritating and irrelevant. It is annoying when advertisements suddenly pop up and interrupt the movies or news they are watching. While some people simply click the “skip” button, others install ad blocking software so that they will not be disturbed by distractive flashing banners or notices. Moreover, many advertisements appear randomly without aiming to any specific target. Recently, YouTube watchers have complained about the excessive occurrence of an advertisement for home remedies for kidney stones which crops up in almost all video clips ranging from children cartoons to scientific documents. This can be considered a paradigm of the irrelevance of advertising which reduces people’s attention to it.
Persuading buyers to buy something, nonetheless, is not simply showing the items or services before them. In fact, advertisers has invested considerable efforts and money to build more engrossing contents that attract more watchers. The images of young idols randomly using specific products like shoes or cosmetics might somewhat appeal to the senses of fans, hence the need for buying. Some other manufacturers even develop their short ads into film series with funny or meaningful stories. Those marketing tactics, to some extent, not only help marketers circumvent the drawbacks of old-fashioned advertising methods such as saying something repeatedly but also successfully make viewers actively click the ‘play’ button and decide to buy the items.
Generally, I think the ubiquity of advertising has become a part of modern life, and people will be affected to some degree, no matter they care about it or not. If producers want to thrive on a competitive market, they need to know how to present their products skillfully so that buyers will not be annoyed.
| Post date | Users | Rates | Link to Content |
|---|---|---|---|
| 2024-10-02 | LauraTing | 84 | view |
| 2024-04-01 | tran quynh | 78 | view |
| 2024-04-01 | tran quynh | 56 | view |
| 2024-04-01 | tran quynh | 56 | view |
| 2024-04-01 | tran quynh | 89 | view |
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Transition Words or Phrases used:
also, but, hence, if, moreover, nonetheless, so, while, i think, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 13.1623246493 61% => OK
Auxiliary verbs: 8.0 7.85571142285 102% => OK
Conjunction : 14.0 10.4138276553 134% => OK
Relative clauses : 9.0 7.30460921844 123% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 44.0 41.998997996 105% => OK
Nominalization: 6.0 8.3376753507 72% => OK
Performance on vocabulary words:
No of characters: 1917.0 1615.20841683 119% => OK
No of words: 349.0 315.596192385 111% => OK
Chars per words: 5.49283667622 5.12529762239 107% => OK
Fourth root words length: 4.32221490584 4.20363070211 103% => OK
Word Length SD: 2.93904042801 2.80592935109 105% => OK
Unique words: 226.0 176.041082164 128% => OK
Unique words percentage: 0.647564469914 0.561755894193 115% => OK
syllable_count: 584.1 506.74238477 115% => OK
avg_syllables_per_word: 1.7 1.60771543086 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 2.0 2.10420841683 95% => OK
Conjunction: 2.0 0.809619238477 247% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.76152304609 63% => OK
Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 23.0 20.2975951904 113% => OK
Sentence length SD: 48.1130151022 49.4020404114 97% => OK
Chars per sentence: 127.8 106.682146367 120% => OK
Words per sentence: 23.2666666667 20.7667163134 112% => OK
Discourse Markers: 5.4 7.06120827912 76% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 4.0 3.9879759519 100% => OK
Sentences with neutral sentiment: 3.0 3.4128256513 88% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.222962746607 0.244688304435 91% => OK
Sentence topic coherence: 0.0701764104658 0.084324248473 83% => OK
Sentence topic coherence SD: 0.0443657831611 0.0667982634062 66% => OK
Paragraph topic coherence: 0.128661254199 0.151304729494 85% => OK
Paragraph topic coherence SD: 0.0216978267069 0.056905535591 38% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 16.1 13.0946893788 123% => OK
flesch_reading_ease: 39.67 50.2224549098 79% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.4 11.3001002004 119% => OK
coleman_liau_index: 14.86 12.4159519038 120% => OK
dale_chall_readability_score: 9.89 8.58950901804 115% => OK
difficult_words: 113.0 78.4519038076 144% => OK
linsear_write_formula: 12.0 9.78957915832 123% => OK
gunning_fog: 11.2 10.1190380762 111% => OK
text_standard: 12.0 10.7795591182 111% => OK
What are above readability scores?
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Rates: 89.8876404494 out of 100
Scores by essay e-grader: 8.0 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.