Some people say that advertising is extremely successful at persuading us to buy things Other people think that advertising is so common that we no longer pay attention to it Discuss both these views and give your own opinion

Essay topics:

Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.

Discuss both these views and give your own opinion.

While many people believe that marketing manages to convince people to pay more because the quality of the advertisement is improving and the service is more professional, others think that advertising is not attractive anymore due to customers’ habit changes and the popularity of ads. In my opinion, advertising still plays an essential role in consumerism. This essay will analyze both sides of this argument and explain why I agree with the former view.

On the one hand, there are those who consider that advertising is not effective anymore for two main reasons. The first cause is that there are several advertisements nowadays. That means consumers are getting more familiar with these ads; therefore, they will not be attracted by the advertisement. Another reason is the change in customer’s habits. In other words, there are more and more people, especially the mid-aged, who prefer to make a list of things they need to purchase before buying anything. As a result, these people can not be affected by advertising.

On the other hand, some other people, including me, believe that advertising is working successfully to persuade people to buy things. First, due to technological advancement, there are numerous digital gadgets that can improve the quality of advertisements. For example, the sound of a marketing video would be very attractive with captivating melodies, while modern cameras will provide people with the clearest images. Furthermore, some big companies also hire psychoanalysts to analyze customers’ behaviors. Thus, they will manage to provide the best service.

In conclusion, whereas it is comprehensible that people have different views, I believe that advertisements will continue to get public attention with higher quality and more professional service.

Votes
Average: 8.8 (3 votes)

Comments

Transition Words or Phrases used:
also, first, furthermore, if, so, still, therefore, thus, whereas, while, for example, in conclusion, as a result, in my opinion, in other words, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 16.0 13.1623246493 122% => OK
Auxiliary verbs: 9.0 7.85571142285 115% => OK
Conjunction : 5.0 10.4138276553 48% => More conjunction wanted.
Relative clauses : 11.0 7.30460921844 151% => OK
Pronoun: 22.0 24.0651302605 91% => OK
Preposition: 32.0 41.998997996 76% => OK
Nominalization: 5.0 8.3376753507 60% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1526.0 1615.20841683 94% => OK
No of words: 279.0 315.596192385 88% => More content wanted.
Chars per words: 5.46953405018 5.12529762239 107% => OK
Fourth root words length: 4.08696624509 4.20363070211 97% => OK
Word Length SD: 3.08322070564 2.80592935109 110% => OK
Unique words: 163.0 176.041082164 93% => More unique words wanted.
Unique words percentage: 0.584229390681 0.561755894193 104% => OK
syllable_count: 488.7 506.74238477 96% => OK
avg_syllables_per_word: 1.8 1.60771543086 112% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 5.43587174349 110% => OK
Article: 2.0 2.52805611222 79% => OK
Subordination: 3.0 2.10420841683 143% => OK
Conjunction: 0.0 0.809619238477 0% => OK
Preposition: 5.0 4.76152304609 105% => OK

Performance on sentences:
How many sentences: 15.0 16.0721442886 93% => OK
Sentence length: 18.0 20.2975951904 89% => OK
Sentence length SD: 61.4674620339 49.4020404114 124% => OK
Chars per sentence: 101.733333333 106.682146367 95% => OK
Words per sentence: 18.6 20.7667163134 90% => OK
Discourse Markers: 10.8666666667 7.06120827912 154% => OK
Paragraphs: 4.0 4.38176352705 91% => OK
Language errors: 0.0 5.01903807615 0% => OK
Sentences with positive sentiment : 8.0 8.67935871743 92% => OK
Sentences with negative sentiment : 2.0 3.9879759519 50% => More negative sentences wanted.
Sentences with neutral sentiment: 5.0 3.4128256513 147% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.243378787559 0.244688304435 99% => OK
Sentence topic coherence: 0.0746119911468 0.084324248473 88% => OK
Sentence topic coherence SD: 0.0743441852612 0.0667982634062 111% => OK
Paragraph topic coherence: 0.149094874691 0.151304729494 99% => OK
Paragraph topic coherence SD: 0.0398302516607 0.056905535591 70% => OK

Essay readability:
automated_readability_index: 13.6 13.0946893788 104% => OK
flesch_reading_ease: 36.28 50.2224549098 72% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 12.7 11.3001002004 112% => OK
coleman_liau_index: 14.45 12.4159519038 116% => OK
dale_chall_readability_score: 8.89 8.58950901804 103% => OK
difficult_words: 77.0 78.4519038076 98% => OK
linsear_write_formula: 11.5 9.78957915832 117% => OK
gunning_fog: 9.2 10.1190380762 91% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?

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Rates: 73.0337078652 out of 100
Scores by essay e-grader: 6.5 Out of 9
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.