Based on the reading material, it is stated that there are some viable reasons american wood companies are not willing to receive ecocertification. However, the lecturer finds this idea bereft of sufficient reasoning and presents some ideas to the contrary.
Initially, the author argued that there is bereft of trust between consumers and advertising claims which leads costumers to do not pay attention to the ecocertification label. That being said, the lecturer repudiated this idea by clarifying that american costumers do not treat all advertising the same. They make a difference between normal advertisements and those approved by the certification agency, thus american consumers will pay attention to the ecocertification label if the product is approved by the agency.
Another point mentioned by the author was that american consumers really care about prices and are not willing to buy expensive ecocertified products. However, the lecturer rejected this one too by stating that it is normal that people want to buy cheaper products. However, the price difference between an ecocertified product and an uncertified one is five percent or less, and when consumers will be informed about other advantages of ecocertified products, like ecological advantages, they will pay more money to buy them.
The final point advanced in the reading passage was that american wood companies sell most of their products in american rather than abroad. Yet again, the lecturer casted doubt on this idea. He said that american companies should pay more attention to the international market in order to compete with foreign competitors. American consumers will be intersted to buy ecocertified products very soon and if american companies cannot supply their desires, foreign companies start capturing american costumers and crowing into the american market.
Grammar and spelling errors:
Line 2, column 153, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...costumers to do not pay attention to the ecocertification label. That being said,...
^^
Line 4, column 546, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...s and crowing into the american market.
^^^
Transition Words or Phrases used:
however, if, really, so, thus, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 10.4613686534 124% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 10.0 7.30242825607 137% => OK
Relative clauses : 11.0 12.0772626932 91% => OK
Pronoun: 22.0 22.412803532 98% => OK
Preposition: 33.0 30.3222958057 109% => OK
Nominalization: 9.0 5.01324503311 180% => OK
Performance on vocabulary words:
No of characters: 1575.0 1373.03311258 115% => OK
No of words: 285.0 270.72406181 105% => OK
Chars per words: 5.52631578947 5.08290768461 109% => OK
Fourth root words length: 4.10876417139 4.04702891845 102% => OK
Word Length SD: 2.97430464986 2.5805825403 115% => OK
Unique words: 150.0 145.348785872 103% => OK
Unique words percentage: 0.526315789474 0.540411800872 97% => OK
syllable_count: 505.8 419.366225166 121% => OK
avg_syllables_per_word: 1.8 1.55342163355 116% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 3.25607064018 154% => OK
Article: 7.0 8.23620309051 85% => OK
Subordination: 0.0 1.25165562914 0% => More adverbial clause wanted.
Conjunction: 2.0 1.51434878587 132% => OK
Preposition: 1.0 2.5761589404 39% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 13.0662251656 92% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 54.7196770418 49.2860985944 111% => OK
Chars per sentence: 131.25 110.228320801 119% => OK
Words per sentence: 23.75 21.698381199 109% => OK
Discourse Markers: 3.0 7.06452816374 42% => More transition words/phrases wanted.
Paragraphs: 4.0 4.09492273731 98% => OK
Language errors: 2.0 4.19205298013 48% => OK
Sentences with positive sentiment : 5.0 4.33554083885 115% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.460796885318 0.272083759551 169% => OK
Sentence topic coherence: 0.164213383108 0.0996497079465 165% => OK
Sentence topic coherence SD: 0.100904411125 0.0662205650399 152% => OK
Paragraph topic coherence: 0.25796256647 0.162205337803 159% => OK
Paragraph topic coherence SD: 0.0877623928047 0.0443174109184 198% => OK
Essay readability:
automated_readability_index: 16.5 13.3589403974 124% => OK
flesch_reading_ease: 31.21 53.8541721854 58% => Flesch_reading_ease is low.
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 14.6 11.0289183223 132% => OK
coleman_liau_index: 15.09 12.2367328918 123% => OK
dale_chall_readability_score: 8.49 8.42419426049 101% => OK
difficult_words: 67.0 63.6247240618 105% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Rates: 80.0 out of 100
Scores by essay e-grader: 24.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.