The reading claims that an international organization is issuing eco-certification to wood companies in order to encourage eco-friendly wood processing. According to the reading, this idea may not be successful in the American market for several reasons. The lecture instead states that this claim is not completely true and exposes few points to contrast the main idea of reading.
First, according to the lecture is not true that the American customers treat all the products in the same way. they pay attention to the eco-labels and they react more favorably to the products that have made with ecologically-sustainable practices. Indeed, the American customers’ concern about the environment has increased lately.
Second, the lecture contends that all of us pay attention to the price of the products that we buy. A study highlight that American costumers chose those cheaper only if the difference in the price is higher than 5%, in all the other cases they prefer to buy eco-friendly products even the price is a little bit higher than those no eco-labeled.
Third, most of the wood companies sell they products within the USA, the reading states that due to its cost the American wood companies are not interested in obtaining the eco-certification. The lecturer thinks if they will not follow this tendency, other international companies will do. As a consequence of this, they will decrease their selling due to the competition with the foreign eco-certificated wood company.
In conclusion, the reading states that the American’s wood companies will not take the cost that an eco-certification imply because of the American costumers first of all concern about the price of products. In contrast, the lecturer sustains that the concern about the environment among Americans is growing and this will lead to more competition between companies with eco-certification and companies that are not eco-friendly certificated.
Grammar and spelling errors:
Line 2, column 112, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...treat all the products in the same way. they pay attention to the eco-labels and the...
^^^^
Line 4, column 109, Rule ID: MASS_AGREEMENT[2]
Message: Possible agreement error - use third-person verb forms for singular and mass nouns: 'highlights'.
Suggestion: highlights
...ce of the products that we buy. A study highlight that American costumers chose those che...
^^^^^^^^^
Line 4, column 302, Rule ID: LITTLE_BIT[1]
Message: Reduce redundancy by using 'little' or 'bit'.
Suggestion: little; bit
...o-friendly products even the price is a little bit higher than those no eco-labeled. Th...
^^^^^^^^^^
Line 8, column 449, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...that are not eco-friendly certificated.
^^^
Transition Words or Phrases used:
first, if, may, second, so, third, in conclusion, in contrast, first of all, in the same way
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 10.4613686534 86% => OK
Auxiliary verbs: 6.0 5.04856512141 119% => OK
Conjunction : 4.0 7.30242825607 55% => More conjunction wanted.
Relative clauses : 12.0 12.0772626932 99% => OK
Pronoun: 29.0 22.412803532 129% => Less pronouns wanted
Preposition: 37.0 30.3222958057 122% => OK
Nominalization: 13.0 5.01324503311 259% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1642.0 1373.03311258 120% => OK
No of words: 303.0 270.72406181 112% => OK
Chars per words: 5.41914191419 5.08290768461 107% => OK
Fourth root words length: 4.17215713816 4.04702891845 103% => OK
Word Length SD: 3.39789132517 2.5805825403 132% => OK
Unique words: 142.0 145.348785872 98% => OK
Unique words percentage: 0.468646864686 0.540411800872 87% => More unique words wanted or less content wanted.
syllable_count: 508.5 419.366225166 121% => OK
avg_syllables_per_word: 1.7 1.55342163355 109% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 3.25607064018 92% => OK
Article: 9.0 8.23620309051 109% => OK
Subordination: 1.0 1.25165562914 80% => OK
Conjunction: 0.0 1.51434878587 0% => OK
Preposition: 5.0 2.5761589404 194% => OK
Performance on sentences:
How many sentences: 13.0 13.0662251656 99% => OK
Sentence length: 23.0 21.2450331126 108% => OK
Sentence length SD: 53.0957603139 49.2860985944 108% => OK
Chars per sentence: 126.307692308 110.228320801 115% => OK
Words per sentence: 23.3076923077 21.698381199 107% => OK
Discourse Markers: 7.07692307692 7.06452816374 100% => OK
Paragraphs: 5.0 4.09492273731 122% => OK
Language errors: 4.0 4.19205298013 95% => OK
Sentences with positive sentiment : 6.0 4.33554083885 138% => OK
Sentences with negative sentiment : 4.0 4.45695364238 90% => OK
Sentences with neutral sentiment: 3.0 4.27373068433 70% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.443117053108 0.272083759551 163% => OK
Sentence topic coherence: 0.172966047885 0.0996497079465 174% => OK
Sentence topic coherence SD: 0.0911094288302 0.0662205650399 138% => OK
Paragraph topic coherence: 0.260295884729 0.162205337803 160% => OK
Paragraph topic coherence SD: 0.0927227299185 0.0443174109184 209% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 15.8 13.3589403974 118% => OK
flesch_reading_ease: 39.67 53.8541721854 74% => OK
smog_index: 11.2 5.55761589404 202% => Smog_index is high.
flesch_kincaid_grade: 13.4 11.0289183223 121% => OK
coleman_liau_index: 14.45 12.2367328918 118% => OK
dale_chall_readability_score: 8.01 8.42419426049 95% => OK
difficult_words: 62.0 63.6247240618 97% => OK
linsear_write_formula: 12.0 10.7273730684 112% => OK
gunning_fog: 11.2 10.498013245 107% => OK
text_standard: 12.0 11.2008830022 107% => OK
What are above readability scores?
---------------------
Rates: 73.3333333333 out of 100
Scores by essay e-grader: 22.0 Out of 30
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.