Business
Face to Face Competition between Online and Physical Store
According to the article “The Future of Retail : Online vs. Brick – and – Mortar” by Bruno Jacobsen, the writer claimed that the future of retail is unpredictable either it will be online store that dominate or vice versa, because with digital commerce ( also known as e-commerce) , the future of retail has to adapt if they want to survive in this developing industry. Therefore, future retail should adapt in this technology era and swift their capabilities whether they are online retailer or physical retailer.
From the article, it is stated that, “Physical retail shops allow customers to go through entirely different experiences, still unavailable online.”. This statement explains that physical retailers give the buyers a chance to feel the product, for example by touching the product or smelling the product. Nowadays, in Indonesia, many people still go to physical store because they want to feel the real product and eventually they can get and purchase the items straight away. Conversely, online store allows customers to see the picture and the description of the product and they have to wait to get their items. According to Sandy Skrovan (2017), he stated, “ the ability to see, touch and feel products as well as take items home immediately rank highest among the reasons consumers choose to shop in stores versus online. In particular, female shoppers overwhelmingly want to see, touch and feel products before buying them. Males, on the other hand, skew more toward the immediate satisfaction of taking items home with them.”. He also surveyed that nearly more than 50% answered the question why they prefer to shop that they want to see, touch, feel and try out items.
However, the article also asserted that : “As VR improves, and the technology approaches real-world replication, many of the experiences once thought belonging to the brick-and-mortar world can be translated into the digital world.”. In view of the above circumstances , many businessman and entrepreneur should adjust the operation of the brick – and – mortar store by incorporating advanced technology, such as using e-commerce platform. Otherwise, these traditional brick – and – mortar store will soon face bitter reality to be totally crushed by e-commerce. For instance, in Indonesia, several department stores like Debenham, Lotus and 2 outlets of Matahari department stores decided to close down at the end of 2017 as a result of declining profits in the midst of flourishing on-line or e-commerce shopping platform . Artificial Intelligence (AI) and Cloud technology are also played major roles in retail business. Bobby Goodman (2018) said that using Artificial Intelligence will help a company such as get help from a voice – search assistant, generate employee engagement, determine market fit, improve customer service, and use ready – made solutions. AI is basically providing retailers with the opportunity to offer what exactly a customer desires, and that also regardless of any time constraint. A hugely significant use of AI is making sales forecasts. AI helps in analyzing big volumes of user data and on that basis it offers useful insights about consumer buying patterns. (Ravi Sharma, 2018). Concurrently, advances in mobile and cloud technology allowing remote and instant access are singled out as the most important technological driver of change, enabling the rapid spread of internet-based service models. (Niall Dune, 2016). Cloud technology also benefits retail business because the system helps transform consumer data into a more cost-effective, more efficient structure, adding benefit of using less power than traditional data operating systems. Another reason why companies resort to cloud storage is because it allows them to share data without using a virtual private network. Along with lowering overall network costs, it also allows sharing of data that is too large to get easily shared through other means in the same time but at different places.
The article also concurred that, “As this happens, the ability to predict our needs and wants might become just too compelling to ignore, and slowly chip away at the benefits of brick-and-mortar.”. This statement explains that with online store it is more convenient to buy some items or products. Because of that, customers find that they do not need to worry about the product stocks and they do not have to go anywhere. Online store or e-commerce gives benefits to the buyers to know how many products are left, the fast delivery, convenience, lower price or discount, and wide variety of products. Wolf Richter and Wolf Street (2018) stated, “E-commerce sales in the first quarter soared 16.4% from a year ago to a new record of $123.7 billion (seasonally adjusted). Over the past five years, e-commerce sales have doubled.”. This achievement means that there are many people use e-commerce or do online shopping. It is caused by the more benefits of online shopping than shop in a physical retailers. As described in the preceding paragraph, the technology is really taking part of this achievement for the online stores. One of the example is Katrina Filippidis (2013) stated that Amazon announced that Prime Now subscribers in the US will be able to collect their groceries from Whole Foods within a 30 minute timespan, without ever leaving their vehicle. In 2013, Amazon create Amazon Prime Air as their 60 minutes delivery, however todays, they plan to create a faster delivery which is a 30 minutes delivery by using drone. This technology attracts the buyers to shop on their online store and give them efficiency and convenience.
This article also gave a statement, “So will online ever become the dominant platform in the future of retail? It depends.”. It appears that doubts still linger as to the prevailing retail platform between a brick – and – mortar store or physical retails in the future. However, there is a likelihood that physical retailer may become obsolete in the future, because if physical store cannot offer value added to the customers than the online store, they will be gone in the future or they will be a showroom for products and items that sell by online store. In the end, if brick – and – mortar store wants to survive in this technological business era, they need to embrace and implement the technology into their operation in order to provide good experience to the customers. Sergio Mannino (2018) gave example about some of the world most successful brand use their physical store to attract their consumers. For instance, Dr. Marten that give a tour to the original Dr. Martens factory with a virtual reality, try on Nike sneakers and test them out on the court, and others. Claire McCamley (2018) also found:
“Successful shops will spend time with and listen to their customers to find out what will meet their needs and make them feel special. This is a key tenet of cosmetic brand Kiehl’s store strategy, which is effective at giving customers a personalised service. It’s important to recognise that people do not always visit stores to purchase; they can do that online and often shop around for the best price, often using price comparison sites. So the future of the physical store isn’t about the purchase transactions. It’s about creating events, experiences and ultimately creating brand associations, which help create memories – and loyalty – for the customer.”
In conclusion, either the online store or brick – and – mortar store, those two will survive the future business, but it depends on capabilities to use technology and attract their consumers or their target market. Online store should develop the technology that will give convenience, easiness, time – efficiency for the customers and the employees of the online store. On the other hands, physical stores must be able to develop their stores according to technological developments. Physical stores or brick – and – mortar stores have to adapt their store with the advanced technology. In the future, there is a possibility that online stores are the main stores and the physical stores are going to be a showroom of products and items, but this possibility does not give a loss for the companies or businesses. As what have been mentioned before, there are some most successful brands that make strategies for their physical stores to attract customers to buy their products or items. Either it is a small or big brand physical store, if they have the right strategy in the future, they will survive on their business.
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...ore that dominate or vice versa, because with digital commerce also known as e-c...
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...and eventually they can get and purchase the items straight away. Conversely, on...
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...se the items straight away. Conversely, online store allows customers to see th...
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...rsely, online store allows customers to see the picture and the description of t...
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...ems. According to Sandy Skrovan 2017, he stated, ' the ability to see, touch...
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...;. In view of the above circumstances , many businessman and entrepreneur should adjust the ope...
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...sinessman and entrepreneur should adjust the operation of the brick – and – mor...
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...e-commerce. For instance, in Indonesia, several department stores like Debenham,...
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... on-line or e-commerce shopping platform . Artificial Intelligence AI and Cloud t...
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...based service models. Niall Dune, 2016. Cloud technology also benefits retail bu...
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...arter soared 16.4% from a year ago to a new record of 23.7 billion seasonally adjusted. Ov...
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Transition Words or Phrases used:
also, but, conversely, first, however, if, may, really, so, still, therefore, well, as to, for example, for instance, in conclusion, in particular, such as, as a result, as well as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 33.0 13.1623246493 251% => Less to be verbs wanted.
Auxiliary verbs: 24.0 7.85571142285 306% => Less auxiliary verb wanted.
Conjunction : 66.0 10.4138276553 634% => Less conjunction wanted
Relative clauses : 30.0 7.30460921844 411% => Less relative clauses wanted (maybe 'which' is over used).
Pronoun: 96.0 24.0651302605 399% => Less pronouns wanted
Preposition: 174.0 41.998997996 414% => Less preposition wanted.
Nominalization: 23.0 8.3376753507 276% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 7312.0 1615.20841683 453% => Less number of characters wanted.
No of words: 1403.0 315.596192385 445% => Less content wanted.
Chars per words: 5.21168923735 5.12529762239 102% => OK
Fourth root words length: 6.12018313457 4.20363070211 146% => OK
Word Length SD: 2.83373526055 2.80592935109 101% => OK
Unique words: 582.0 176.041082164 331% => Less unique words wanted.
Unique words percentage: 0.414825374198 0.561755894193 74% => More unique words wanted or less content wanted.
syllable_count: 2285.1 506.74238477 451% => syllable counts are too long.
avg_syllables_per_word: 1.6 1.60771543086 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 20.0 5.43587174349 368% => Less pronouns wanted as sentence beginning.
Article: 10.0 2.52805611222 396% => Less articles wanted as sentence beginning.
Subordination: 9.0 2.10420841683 428% => Less adverbial clause wanted.
Conjunction: 8.0 0.809619238477 988% => Less conjunction wanted as sentence beginning.
Preposition: 18.0 4.76152304609 378% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 55.0 16.0721442886 342% => Too many sentences.
Sentence length: 25.0 20.2975951904 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 70.4756706464 49.4020404114 143% => OK
Chars per sentence: 132.945454545 106.682146367 125% => OK
Words per sentence: 25.5090909091 20.7667163134 123% => OK
Discourse Markers: 3.61818181818 7.06120827912 51% => More transition words/phrases wanted.
Paragraphs: 8.0 4.38176352705 183% => Less paragraphs wanted.
Language errors: 37.0 5.01903807615 737% => Less language errors wanted.
Sentences with positive sentiment : 37.0 8.67935871743 426% => Less positive sentences wanted.
Sentences with negative sentiment : 5.0 3.9879759519 125% => OK
Sentences with neutral sentiment: 14.0 3.4128256513 410% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0179254417584 0.244688304435 7% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.00472950541876 0.084324248473 6% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.02466787133 0.0667982634062 37% => Sentences are similar to each other.
Paragraph topic coherence: 0.00967875695708 0.151304729494 6% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0171326691484 0.056905535591 30% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 15.9 13.0946893788 121% => OK
flesch_reading_ease: 46.1 50.2224549098 92% => OK
smog_index: 8.8 7.44779559118 118% => OK
flesch_kincaid_grade: 13.0 11.3001002004 115% => OK
coleman_liau_index: 13.23 12.4159519038 107% => OK
dale_chall_readability_score: 8.5 8.58950901804 99% => OK
difficult_words: 322.0 78.4519038076 410% => Less difficult words wanted.
linsear_write_formula: 14.0 9.78957915832 143% => OK
gunning_fog: 12.0 10.1190380762 119% => OK
text_standard: 9.0 10.7795591182 83% => OK
What are above readability scores?
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Maximum five paragraphs wanted.
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 11.2359550562 out of 100
Scores by essay e-grader: 0.67 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.