Paradox of choice refers to the idea that humans deal with greater anxiety today because of the vast number of choices they face. When a person is given more choices, they have heightened expectations that can also result in disappointment when their desi

Paradox of choice refers to the idea that humans deal with greater anxiety today because of the vast number of choices they face. When a person is given more choices, they have heightened expectations that can also result in disappointment when their desires aren’t satisfied. This need to satisfy their desires by making the right choice creates apprehension.